---
title: "Husqvarna vs Rotary: Which is more popular by branded search?"
description: "Which is more popular in search, Husqvarna or Rotary? Compare estimated monthly branded-search demand and Share of Search inside the Lawn mower blade brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/husqvarna-vs-rotary"
publisher: "Brandwave"
---

# Husqvarna vs Rotary: Which is more popular by branded search?

Which is more popular in search, Husqvarna or Rotary? Compare estimated monthly branded-search demand and Share of Search inside the Lawn mower blade brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Husqvarna and Rotary
- **Competitive set**: Lawn mower blade brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Husqvarna Share of Search**: 47.6%
- **Rotary Share of Search**: 6.9%

## Which is more popular in search, Husqvarna or Rotary?

- In August 2026, Husqvarna had more branded searches than Rotary among lawn mower blade brands worldwide. Husqvarna was estimated to have 1.1M branded searches compared to Rotary’s 165K, and held a 47.6% Share of Search versus Rotary’s 6.9%.
- Husqvarna was ahead of Rotary in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Husqvarna’s estimated Share of Search among lawn mower blade brands worldwide moved from 51% to 47.6%, and its estimated monthly branded searches moved from 1.3M to 1.1M.
- Across the 11 months ending August 2026, Rotary’s estimated Share of Search among lawn mower blade brands worldwide moved from 6.4% to 6.9%, and its estimated monthly branded searches held steady at 165K.

## How did search popularity change for lawn mower blade brands worldwide in August 2026?

- Husqvarna’s estimated Share of Search among lawn mower blade brands worldwide has lost ground for 3 months in a row, from 58.8% to 47.6% in August 2026.

## Month by month

| Month | Husqvarna estimated searches | Husqvarna Share of Search | Husqvarna rank | Rotary estimated searches | Rotary Share of Search | Rotary rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.3M | 51% | 1 | 165K | 6.4% | 3 |
| Nov 2025 | 1.1M | 46% | 1 | 165K | 7.1% | 3 |
| Dec 2025 | 867K | 41% | 2 | 165K | 7.8% | 3 |
| Jan 2026 | 1.1M | 45.8% | 1 | 165K | 7.2% | 3 |
| Feb 2026 | 1.1M | 45.8% | 1 | 165K | 7.2% | 3 |
| Mar 2026 | 1.4M | 52.3% | 1 | 165K | 6.2% | 3 |
| Apr 2026 | 1.8M | 58.1% | 1 | 165K | 5.5% | 3 |
| May 2026 | 1.8M | 58.8% | 1 | 165K | 5.4% | 3 |
| Jun 2026 | 1.4M | 52.7% | 1 | 201K | 7.4% | 3 |
| Jul 2026 | 1.1M | 48% | 1 | 165K | 6.9% | 3 |
| Aug 2026 | 1.1M | 47.6% | 1 | 165K | 6.9% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Husqvarna’s and Rotary’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Husqvarna**: Measured on the search terms “automower”, “husqvarna”, “husqvarna automower”, “husqvarna com”, “husqvarna lawn mower” and “husqvarna robotic lawn mower”, summed into one figure.
- **Rotary**: Measured on the search term “rotary”.

- [Husqvarna profile](/demand/global-en/brands/husqvarna)
- [Rotary profile](/demand/global-en/brands/rotary)
- [All lawn mower blade brands worldwide](/demand/global-en/categories/lawn-mower-blade-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Husqvarna or Rotary?

In August 2026, Husqvarna had more branded searches than Rotary among lawn mower blade brands worldwide. Husqvarna was estimated to have 1.1M branded searches compared to Rotary’s 165K, and held a 47.6% Share of Search versus Rotary’s 6.9%.

## Cite this page

Brandwave. "Husqvarna vs Rotary: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/husqvarna-vs-rotary

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/husqvarna-vs-rotary. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.