---
title: "Husqvarna vs Kubota: Which is searched more?"
description: "Which is more popular in search, Husqvarna or Kubota? Compare estimated monthly branded-search demand and Share of Search inside the Riding lawn mower brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/husqvarna-vs-kubota"
publisher: "Brandwave"
---

# Husqvarna vs Kubota: Which is searched more?

Which is more popular in search, Husqvarna or Kubota? Compare estimated monthly branded-search demand and Share of Search inside the Riding lawn mower brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Husqvarna and Kubota
- **Competitive set**: Riding lawn mower brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Husqvarna Share of Search**: 28.4%
- **Kubota Share of Search**: 10.5%

## Which is more popular in search, Husqvarna or Kubota?

- In September 2026, Husqvarna had more branded searches than Kubota among riding lawn mower brands worldwide. Husqvarna was estimated to have 1M branded searches compared to Kubota’s 368K, and held a 28.4% Share of Search versus Kubota’s 10.5%.
- Husqvarna was ahead of Kubota in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Husqvarna’s estimated Share of Search among riding lawn mower brands worldwide moved from 32.9% to 28.4%, and its estimated monthly branded searches moved from 1.2M to 1M.
- Across the 12 months ending September 2026, Kubota’s estimated Share of Search among riding lawn mower brands worldwide moved from 12.1% to 10.5%, and its estimated monthly branded searches moved from 450K to 368K.

## How did search popularity change for riding lawn mower brands worldwide in September 2026?

- In September 2026, Husqvarna gained estimated Share of Search among riding lawn mower brands worldwide, from 27.2% to 28.4%.
- Estimated monthly branded searches for Kubota worldwide fell 18.2% over 12 measured months, from 450K to 368K in September 2026.

## Month by month

| Month | Husqvarna estimated searches | Husqvarna Share of Search | Husqvarna rank | Kubota estimated searches | Kubota Share of Search | Kubota rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.2M | 32.9% | 1 | 450K | 12.1% | 4 |
| Nov 2025 | 1M | 27.4% | 2 | 368K | 10.1% | 4 |
| Dec 2025 | 823K | 25% | 3 | 368K | 11.2% | 4 |
| Jan 2026 | 1M | 29% | 1 | 368K | 10.7% | 4 |
| Feb 2026 | 1M | 30.4% | 1 | 368K | 11.2% | 4 |
| Mar 2026 | 1.2M | 30% | 1 | 450K | 11.1% | 4 |
| Apr 2026 | 1.5M | 32.8% | 1 | 450K | 9.8% | 4 |
| May 2026 | 1.5M | 32.4% | 1 | 450K | 9.7% | 4 |
| Jun 2026 | 1.2M | 28.7% | 1 | 450K | 10.6% | 4 |
| Jul 2026 | 1M | 27.1% | 1 | 368K | 10% | 4 |
| Aug 2026 | 1M | 27.2% | 1 | 368K | 10% | 4 |
| Sep 2026 | 1M | 28.4% | 1 | 368K | 10.5% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Husqvarna’s and Kubota’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Husqvarna**: Measured on the search term “husqvarna”.
- **Kubota**: Measured on the search term “kubota”.

- [Husqvarna profile](/demand/global-en/brands/husqvarna)
- [Kubota profile](/demand/global-en/brands/kubota)
- [All riding lawn mower brands worldwide](/demand/global-en/categories/riding-lawn-mower-brands): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Husqvarna or Kubota?

In September 2026, Husqvarna had more branded searches than Kubota among riding lawn mower brands worldwide. Husqvarna was estimated to have 1M branded searches compared to Kubota’s 368K, and held a 28.4% Share of Search versus Kubota’s 10.5%.

## Cite this page

Brandwave. "Husqvarna vs Kubota: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/husqvarna-vs-kubota

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/husqvarna-vs-kubota. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.