---
title: "Hush vs YnM: Which is more popular by branded search?"
description: "Which is more popular in search, Hush or YnM? Compare estimated monthly branded-search demand and Share of Search inside the Weighted blanket brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/hush-vs-ynm"
publisher: "Brandwave"
---

# Hush vs YnM: Which is more popular by branded search?

Which is more popular in search, Hush or YnM? Compare estimated monthly branded-search demand and Share of Search inside the Weighted blanket brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Hush and YnM
- **Competitive set**: Weighted blanket brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Hush Share of Search**: 14.9%
- **YnM Share of Search**: 9.5%

## Which is more popular in search, Hush or YnM?

- In August 2026, Hush had more branded searches than YnM among weighted blanket brands worldwide. Hush was estimated to have 14K branded searches compared to YnM’s 8.9K, and held a 14.9% Share of Search versus YnM’s 9.5%.
- The lead changed hands 2 times in the 11 months ending August 2026: YnM took it in April 2026, Hush took it in May 2026.
- Across the 11 months ending August 2026, Hush’s estimated Share of Search among weighted blanket brands worldwide moved from 21.4% to 14.9%, and its estimated monthly branded searches moved from 14.6K to 14K.
- Across the 11 months ending August 2026, YnM’s estimated Share of Search among weighted blanket brands worldwide moved from 9.4% to 9.5%, and its estimated monthly branded searches moved from 6.4K to 8.9K.

## How did search popularity change for weighted blanket brands worldwide in August 2026?

- In August 2026, YnM lost estimated Share of Search among weighted blanket brands worldwide, from 12.8% to 9.5%.
- In August 2026, Hush lost estimated Share of Search among weighted blanket brands worldwide, from 16.5% to 14.9%.

## Month by month

| Month | Hush estimated searches | Hush Share of Search | Hush rank | YnM estimated searches | YnM Share of Search | YnM rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 14.6K | 21.4% | 3 | 6.4K | 9.4% | 4 |
| Nov 2025 | 25.6K | 27.4% | 2 | 10K | 10.7% | 4 |
| Dec 2025 | 23.4K | 19.9% | 3 | 13.7K | 11.7% | 4 |
| Jan 2026 | 17K | 21.8% | 3 | 12.2K | 15.6% | 4 |
| Feb 2026 | 14K | 25.4% | 2 | 7.4K | 13.4% | 4 |
| Mar 2026 | 14K | 21% | 3 | 12.2K | 18.2% | 4 |
| Apr 2026 | 11.4K | 16.3% | 4 | 22.6K | 32.3% | 1 |
| May 2026 | 13.4K | 21.4% | 3 | 6.9K | 11.1% | 4 |
| Jun 2026 | 10.8K | 19.3% | 3 | 7.5K | 13.3% | 4 |
| Jul 2026 | 12.8K | 16.5% | 3 | 9.9K | 12.8% | 4 |
| Aug 2026 | 14K | 14.9% | 3 | 8.9K | 9.5% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Hush’s and YnM’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Hush**: Measured on the search terms “hush blanket”, “hush blankets”, “hush weighted blanket”, “hush weighted blankets” and “hushblankets com”, summed into one figure.
- **YnM**: Measured on the search terms “weighted blankets ynm”, “ynm”, “ynm blanket”, “ynm weighted blanket” and “ynmhome com”, summed into one figure.

- [Hush profile](/demand/global-en/brands/hush)
- [YnM profile](/demand/global-en/brands/ynm)
- [All weighted blanket brands worldwide](/demand/global-en/categories/weighted-blanket-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Hush or YnM?

In August 2026, Hush had more branded searches than YnM among weighted blanket brands worldwide. Hush was estimated to have 14K branded searches compared to YnM’s 8.9K, and held a 14.9% Share of Search versus YnM’s 9.5%.

## Cite this page

Brandwave. "Hush vs YnM: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/hush-vs-ynm

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hush-vs-ynm. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.