---
title: "Hurtta vs KONG: Which is searched more?"
description: "Which is more popular in search, Hurtta or KONG? Compare estimated monthly branded-search demand and Share of Search inside the Dog coats set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/hurtta-vs-kong"
publisher: "Brandwave"
---

# Hurtta vs KONG: Which is searched more?

Which is more popular in search, Hurtta or KONG? Compare estimated monthly branded-search demand and Share of Search inside the Dog coats set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Hurtta and KONG
- **Competitive set**: Dog coats
- **Market**: Global
- **Month measured**: Aug 2026
- **Hurtta Share of Search**: 4.6%
- **KONG Share of Search**: 29.9%

## Which is more popular in search, Hurtta or KONG?

- In August 2026, KONG had more branded searches than Hurtta among dog coats worldwide. KONG was estimated to have 78.6K branded searches compared to Hurtta’s 12.1K, and held a 29.9% Share of Search versus Hurtta’s 4.6%.
- KONG was ahead of Hurtta in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hurtta’s estimated Share of Search among dog coats worldwide moved from 9.6% to 4.6%, and its estimated monthly branded searches moved from 22.2K to 12.1K.
- Across the 11 months ending August 2026, KONG’s estimated Share of Search among dog coats worldwide moved from 34.1% to 29.9%, and its estimated monthly branded searches held steady at 78.6K.

## How did search popularity change for dog coats worldwide in August 2026?

- In August 2026, KONG overtook Ruffwear to rank 2nd among dog coats worldwide, at 29.9%.
- In August 2026, Hurtta lost estimated Share of Search among dog coats worldwide, from 7.5% to 4.6%.

## Month by month

| Month | Hurtta estimated searches | Hurtta Share of Search | Hurtta rank | KONG estimated searches | KONG Share of Search | KONG rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 22.2K | 9.6% | 4 | 78.6K | 34.1% | 1 |
| Nov 2025 | 33.1K | 10% | 4 | 109K | 32.7% | 1 |
| Dec 2025 | 22.2K | 6.8% | 4 | 132K | 40.4% | 1 |
| Jan 2026 | 27.1K | 8.8% | 4 | 109K | 35.2% | 1 |
| Feb 2026 | 14.8K | 6% | 4 | 88.8K | 36.3% | 1 |
| Mar 2026 | 12.1K | 4.4% | 4 | 92.1K | 33.3% | 1 |
| Apr 2026 | 9.9K | 4.1% | 4 | 75.3K | 31.3% | 1 |
| May 2026 | 9.9K | 4% | 4 | 64.3K | 26.1% | 3 |
| Jun 2026 | 9.9K | 4.3% | 4 | 64.3K | 28% | 3 |
| Jul 2026 | 18.1K | 7.5% | 4 | 67.6K | 28% | 3 |
| Aug 2026 | 12.1K | 4.6% | 4 | 78.6K | 29.9% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Hurtta’s and KONG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Hurtta**: Measured on the search term “hurtta”.
- **KONG**: Measured on the search terms “kong dog toy” and “kong toys”, summed into one figure.

- [Hurtta profile](/demand/global-en/brands/hurtta)
- [KONG profile](/demand/global-en/brands/kong)
- [All dog coats worldwide](/demand/global-en/categories/dog-coats): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Hurtta or KONG?

In August 2026, KONG had more branded searches than Hurtta among dog coats worldwide. KONG was estimated to have 78.6K branded searches compared to Hurtta’s 12.1K, and held a 29.9% Share of Search versus Hurtta’s 4.6%.

## Cite this page

Brandwave. "Hurtta vs KONG: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/hurtta-vs-kong

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hurtta-vs-kong. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.