---
title: "Hurom vs Philips: Which is more popular by branded search?"
description: "Which is more popular in search, Hurom or Philips? Compare estimated monthly branded-search demand and Share of Search inside the Juicer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/hurom-vs-philips"
publisher: "Brandwave"
---

# Hurom vs Philips: Which is more popular by branded search?

Which is more popular in search, Hurom or Philips? Compare estimated monthly branded-search demand and Share of Search inside the Juicer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Hurom and Philips
- **Competitive set**: Juicer brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Hurom Share of Search**: 0.91%
- **Philips Share of Search**: 55.5%

## Which is more popular in search, Hurom or Philips?

- In August 2026, Philips had more branded searches than Hurom among juicer brands worldwide. Philips was estimated to have 1.1M branded searches compared to Hurom’s 18.1K, and held a 55.5% Share of Search versus Hurom’s 0.91%.
- Philips was ahead of Hurom in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hurom’s estimated Share of Search among juicer brands worldwide moved from 1.1% to 0.91%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
- Across the 11 months ending August 2026, Philips’ estimated Share of Search among juicer brands worldwide moved from 55.4% to 55.5%, and its estimated monthly branded searches held steady at 1.1M.

## How did search popularity change for juicer brands worldwide in August 2026?

- In August 2026, Philips gained estimated Share of Search among juicer brands worldwide, from 54.5% to 55.5%.
- In August 2026, Hurom rose from 4th to 3rd among juicer brands worldwide.

## Month by month

| Month | Hurom estimated searches | Hurom Share of Search | Hurom rank | Philips estimated searches | Philips Share of Search | Philips rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 22.2K | 1.1% | 4 | 1.1M | 55.4% | 1 |
| Nov 2025 | 40.5K | 1.5% | 3 | 1.3M | 47% | 2 |
| Dec 2025 | 27.1K | 0.97% | 4 | 1.4M | 49.5% | 1 |
| Jan 2026 | 27.1K | 1.2% | 4 | 1.1M | 49.4% | 1 |
| Feb 2026 | 22.2K | 1.2% | 4 | 975K | 54.6% | 1 |
| Mar 2026 | 22.2K | 1.3% | 3 | 957K | 54.2% | 1 |
| Apr 2026 | 22.2K | 1.3% | 3 | 939K | 53.6% | 1 |
| May 2026 | 27.1K | 1.6% | 3 | 909K | 52.6% | 1 |
| Jun 2026 | 18.1K | 1.1% | 3 | 911K | 52.9% | 1 |
| Jul 2026 | 14.8K | 0.76% | 4 | 1.1M | 54.5% | 1 |
| Aug 2026 | 18.1K | 0.91% | 3 | 1.1M | 55.5% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Hurom’s and Philips’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Hurom**: Measured on the search term “hurom”.
- **Philips**: Measured on the search terms “air fryer philips”, “philips air fryer”, “philips airfryer”, “philips com”, “philips oneblade”, “philips shaver” and “shaver philips”, summed into one figure.

- [Hurom profile](/demand/global-en/brands/hurom)
- [Philips profile](/demand/global-en/brands/philips)
- [All juicer brands worldwide](/demand/global-en/categories/juicer-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Hurom or Philips?

In August 2026, Philips had more branded searches than Hurom among juicer brands worldwide. Philips was estimated to have 1.1M branded searches compared to Hurom’s 18.1K, and held a 55.5% Share of Search versus Hurom’s 0.91%.

## Cite this page

Brandwave. "Hurom vs Philips: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/hurom-vs-philips

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hurom-vs-philips. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.