---
title: "Hurley vs Roxy: Which is searched more?"
description: "Which is more popular in search, Hurley or Roxy? Compare estimated monthly branded-search demand and Share of Search inside the Swim Shorts brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/hurley-vs-roxy"
publisher: "Brandwave"
---

# Hurley vs Roxy: Which is searched more?

Which is more popular in search, Hurley or Roxy? Compare estimated monthly branded-search demand and Share of Search inside the Swim Shorts brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Hurley and Roxy
- **Competitive set**: Swim Shorts brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Hurley Share of Search**: 0.1%
- **Roxy Share of Search**: 0.19%

## Which is more popular in search, Hurley or Roxy?

- In September 2026, Roxy had more branded searches than Hurley among swim Shorts brands worldwide. Roxy was estimated to have 1.3K branded searches compared to Hurley’s 720, and held a 0.19% Share of Search versus Hurley’s 0.1%.
- Roxy was ahead of Hurley in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hurley’s estimated Share of Search among swim Shorts brands worldwide moved from 0.13% to 0.1%, and its estimated monthly branded searches moved from 880 to 720.
- Across the 12 months ending September 2026, Roxy’s estimated Share of Search among swim Shorts brands worldwide moved from 0.23% to 0.19%, and its estimated monthly branded searches moved from 1.6K to 1.3K.

## How did search popularity change for swim Shorts brands worldwide in September 2026?

- Estimated monthly branded searches for Roxy worldwide fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.
- Estimated monthly branded searches for Hurley worldwide fell 18.2% over 12 measured months, from 880 to 720 in September 2026.

## Month by month

| Month | Hurley estimated searches | Hurley Share of Search | Hurley rank | Roxy estimated searches | Roxy Share of Search | Roxy rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 880 | 0.13% | 4 | 1.6K | 0.23% | 3 |
| Nov 2025 | 880 | 0.11% | 4 | 2.9K | 0.36% | 3 |
| Dec 2025 | 880 | 0.1% | 4 | 1.9K | 0.22% | 3 |
| Jan 2026 | 880 | 0.1% | 4 | 1.6K | 0.19% | 3 |
| Feb 2026 | 880 | 0.13% | 4 | 1K | 0.15% | 3 |
| Mar 2026 | 880 | 0.11% | 4 | 1K | 0.13% | 3 |
| Apr 2026 | 880 | 0.11% | 4 | 1K | 0.13% | 3 |
| May 2026 | 1K | 0.13% | 4 | 1.3K | 0.16% | 3 |
| Jun 2026 | 1K | 0.13% | 4 | 1.3K | 0.16% | 3 |
| Jul 2026 | 1K | 0.13% | 4 | 1.3K | 0.16% | 3 |
| Aug 2026 | 1K | 0.13% | 4 | 1.3K | 0.16% | 3 |
| Sep 2026 | 720 | 0.1% | 4 | 1.3K | 0.19% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Hurley’s and Roxy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Hurley**: Measured on the search term “hurley surf”.
- **Roxy**: Measured on the search term “roxy nz”.

- [Hurley profile](/demand/global-en/brands/hurley)
- [Roxy profile](/demand/global-en/brands/roxy)
- [All swim Shorts brands worldwide](/demand/global-en/categories/swim-shorts-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Hurley or Roxy?

In September 2026, Roxy had more branded searches than Hurley among swim Shorts brands worldwide. Roxy was estimated to have 1.3K branded searches compared to Hurley’s 720, and held a 0.19% Share of Search versus Hurley’s 0.1%.

## Cite this page

Brandwave. "Hurley vs Roxy: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/hurley-vs-roxy

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hurley-vs-roxy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.