--- title: "Hurley vs Orlebar Brown: Which is searched more?" description: "Is Hurley or Orlebar Brown more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Swim shorts brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/hurley-vs-orlebar-brown" publisher: "Brandwave" --- # Hurley vs Orlebar Brown: Which is searched more? Is Hurley or Orlebar Brown more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Swim shorts brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hurley and Orlebar Brown - **Competitive set**: Swim shorts brands - **Market**: Global - **Month measured**: Sep 2026 - **Hurley Share of Search**: <0.01% - **Orlebar Brown Share of Search**: 0.26% ## Is Hurley or Orlebar Brown more popular in search? - In September 2026, Orlebar Brown had more branded searches than Hurley among swim shorts brands worldwide. Orlebar Brown had about 40,500 branded searches, while Hurley had 720. Orlebar Brown made up 0.26% of all swim shorts brand searches we track, and Hurley accounted for <0.01%. - Orlebar Brown was ahead of Hurley in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Hurley’s share of searches among swim shorts brands worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 880 to 720. - Across the 12 months ending September 2026, Orlebar Brown’s share of searches among swim shorts brands worldwide moved from 0.17% to 0.26%, and its estimated monthly branded searches moved from 33.1K to 40.5K. ## Top swim shorts brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Orlebar Brown was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Hurley did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Patagonia | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Chubbies | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Fair Harbor | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Lululemon | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Orlebar Brown | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Billabong | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Roxy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Quiksilver | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hurley | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about swim shorts brands - Asked ChatGPT "Which swim shorts brand should I buy?": 1. Fair Harbor, 2. Chubbies, 3. Patagonia - Asked ChatGPT "What are the best swim shorts brands?": 1. Fair Harbor, 2. Orlebar Brown, 3. Patagonia, 4. Lululemon, 5. Chubbies - Asked ChatGPT "What's the best swim shorts brand for the beach?": 1. Patagonia, 2. Fair Harbor, 3. Chubbies, 4. Orlebar Brown - Searched Google, AI Overview "best swim shorts": 1. Patagonia, 2. Chubbies - Searched Google, AI Overview "swim shorts men": 1. Chubbies, 2. Lululemon, 3. Billabong, 4. Patagonia Not named in any answer: Roxy, Quiksilver and Hurley. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for swim shorts brands worldwide in September 2026? - Estimated monthly branded searches for Orlebar Brown worldwide rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026. - Estimated monthly branded searches for Hurley worldwide fell 18.2% over 12 measured months, from 880 to 720 in September 2026. ## Month by month | Month | Hurley estimated searches | Hurley Share of Search | Hurley rank | Orlebar Brown estimated searches | Orlebar Brown Share of Search | Orlebar Brown rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 880 | <0.01% | 9 | 33.1K | 0.17% | 7 | | Nov 2025 | 880 | <0.01% | 9 | 33.1K | 0.12% | 7 | | Dec 2025 | 880 | <0.01% | 9 | 40.5K | 0.15% | 7 | | Jan 2026 | 880 | <0.01% | 9 | 40.5K | 0.21% | 7 | | Feb 2026 | 880 | <0.01% | 9 | 33.1K | 0.21% | 7 | | Mar 2026 | 880 | <0.01% | 9 | 40.5K | 0.25% | 7 | | Apr 2026 | 880 | <0.01% | 9 | 49.5K | 0.32% | 7 | | May 2026 | 1K | <0.01% | 9 | 60.5K | 0.38% | 7 | | Jun 2026 | 1K | <0.01% | 9 | 74K | 0.47% | 7 | | Jul 2026 | 1K | <0.01% | 9 | 74K | 0.47% | 7 | | Aug 2026 | 1K | <0.01% | 9 | 60.5K | 0.38% | 7 | | Sep 2026 | 720 | <0.01% | 9 | 40.5K | 0.26% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Hurley’s and Orlebar Brown’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hurley**: Measured on the search term “hurley surf”. - **Orlebar Brown**: Measured on the search term “orlebar brown”. - [Hurley profile](/demand/global-en/brands/hurley) - [Orlebar Brown profile](/demand/global-en/brands/orlebar-brown) - [All swim shorts brands worldwide](/demand/global-en/categories/swim-shorts-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hurley or Orlebar Brown more popular in search? In September 2026, Orlebar Brown had more branded searches than Hurley among swim shorts brands worldwide. Orlebar Brown had about 40,500 branded searches, while Hurley had 720. Orlebar Brown made up 0.26% of all swim shorts brand searches we track, and Hurley accounted for <0.01%. ## Cite this page Brandwave. "Hurley vs Orlebar Brown: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/hurley-vs-orlebar-brown This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hurley-vs-orlebar-brown. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.