---
title: "Hunt's vs Primal Kitchen: Which is more popular by branded search?"
description: "Which is more popular in search, Hunt's or Primal Kitchen? Compare estimated monthly branded-search demand and Share of Search inside the Ketchup brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/hunts-vs-primal-kitchen"
publisher: "Brandwave"
---

# Hunt's vs Primal Kitchen: Which is more popular by branded search?

Which is more popular in search, Hunt's or Primal Kitchen? Compare estimated monthly branded-search demand and Share of Search inside the Ketchup brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Hunt's and Primal Kitchen
- **Competitive set**: Ketchup brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Hunt's Share of Search**: 2.1%
- **Primal Kitchen Share of Search**: 2.1%

## Which is more popular in search, Hunt's or Primal Kitchen?

- In August 2026, Hunt's and Primal Kitchen were level on Share of Search among ketchup brands worldwide, with an estimated 27.1K branded searches each, at 2.1% estimated Share of Search each.
- The lead changed hands 2 times in the 11 months ending August 2026: Primal Kitchen took it in January 2026, Hunt's took it in April 2026.
- Across the 11 months ending August 2026, Hunt's’ estimated Share of Search among ketchup brands worldwide moved from 1.8% to 2.1%, and its estimated monthly branded searches moved from 22.2K to 27.1K.
- Across the 11 months ending August 2026, Primal Kitchen’s estimated Share of Search among ketchup brands worldwide moved from 1.8% to 2.1%, and its estimated monthly branded searches moved from 22.2K to 27.1K.

## How did search popularity change for ketchup brands worldwide in August 2026?

- Primal Kitchen’s estimated Share of Search among ketchup brands worldwide has gained ground for 3 months in a row, from 1.4% to 2.1% in August 2026.
- Estimated monthly branded searches for Hunt's worldwide rose 22.1% over 11 measured months, from 22.2K to 27.1K in August 2026.

## Month by month

| Month | Hunt's estimated searches | Hunt's Share of Search | Hunt's rank | Primal Kitchen estimated searches | Primal Kitchen Share of Search | Primal Kitchen rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 22.2K | 1.8% | 4 | 22.2K | 1.8% | 5 |
| Nov 2025 | 22.2K | 1.8% | 4 | 18.1K | 1.4% | 5 |
| Dec 2025 | 22.2K | 1.7% | 4 | 18.1K | 1.4% | 5 |
| Jan 2026 | 22.2K | 1.8% | 5 | 33.1K | 2.6% | 4 |
| Feb 2026 | 22.2K | 1.9% | 4 | 22.2K | 1.9% | 5 |
| Mar 2026 | 22.2K | 1.8% | 4 | 22.2K | 1.8% | 5 |
| Apr 2026 | 27.1K | 2.2% | 4 | 22.2K | 1.8% | 5 |
| May 2026 | 27.1K | 1.8% | 4 | 22.2K | 1.4% | 5 |
| Jun 2026 | 22.2K | 1.8% | 4 | 22.2K | 1.8% | 5 |
| Jul 2026 | 22.2K | 1.9% | 4 | 22.2K | 1.9% | 5 |
| Aug 2026 | 27.1K | 2.1% | 4 | 27.1K | 2.1% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Hunt's’ and Primal Kitchen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Hunt's**: Measured on the search term “hunt's”.
- **Primal Kitchen**: Measured on the search term “primal kitchen”.

- [Hunt's profile](/demand/global-en/brands/hunts)
- [Primal Kitchen profile](/demand/global-en/brands/primal-kitchen)
- [All ketchup brands worldwide](/demand/global-en/categories/ketchup-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Hunt's or Primal Kitchen?

In August 2026, Hunt's and Primal Kitchen were level on Share of Search among ketchup brands worldwide, with an estimated 27.1K branded searches each, at 2.1% estimated Share of Search each.

## Cite this page

Brandwave. "Hunt's vs Primal Kitchen: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/hunts-vs-primal-kitchen

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hunts-vs-primal-kitchen. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.