--- title: "Huntley & Palmers vs McVitie's: Which is searched more?" description: "Is Huntley & Palmers or McVitie's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Biscuit brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/huntley-and-palmers-vs-mcvities" publisher: "Brandwave" --- # Huntley & Palmers vs McVitie's: Which is searched more? Is Huntley & Palmers or McVitie's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Biscuit brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Huntley & Palmers and McVitie's - **Competitive set**: Biscuit brands - **Market**: Global - **Month measured**: Sep 2026 - **Huntley & Palmers Share of Search**: 0.06% - **McVitie's Share of Search**: 1.3% ## Is Huntley & Palmers or McVitie's more popular in search? - In September 2026, McVitie's had more branded searches than Huntley & Palmers among biscuit brands worldwide. McVitie's had about 60,500 branded searches, while Huntley & Palmers had 2,900. McVitie's made up 1.3% of all biscuit brand searches we track, and Huntley & Palmers accounted for 0.06%. - McVitie's was ahead of Huntley & Palmers in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Huntley & Palmers’ share of searches among biscuit brands worldwide moved from 0.07% to 0.06%, and its estimated monthly branded searches moved from 3.6K to 2.9K. - Across the 12 months ending September 2026, McVitie's’ share of searches among biscuit brands worldwide held steady at 1.3%, and its estimated monthly branded searches moved from 74K to 60.5K. ## Top biscuit brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, McVitie's was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Huntley & Palmers did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Oreo | 1st | 1 of 3 | 1 of 2 | 2 of 5 | | Lotus Biscoff | 1st | 1 of 3 | 1 of 2 | 2 of 5 | | McVitie's | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Fox's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Arnott's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Nairn's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Cookie Time | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ryvita | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Huntley & Palmers | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about biscuit brands - Asked ChatGPT "Which biscuit brand should I buy?": 1. McVitie's - Asked ChatGPT "What are the best biscuit brands?": named none of the brands we track - Asked ChatGPT "What's the best biscuit brand for snacking?": 1. Lotus Biscoff, 2. Oreo, 3. McVitie's - Searched Google, AI Overview "biscuit brands": 1. Oreo, 2. Lotus Biscoff, 3. McVitie's - Searched Google, AI Overview "best biscuits": named none of the brands we track Not named in any answer: Fox's, Arnott's, Nairn's, Cookie Time, Ryvita and Huntley & Palmers. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for biscuit brands worldwide in September 2026? - Estimated monthly branded searches for Huntley & Palmers worldwide fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026. - Estimated monthly branded searches for McVitie's worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026. ## Month by month | Month | Huntley & Palmers estimated searches | Huntley & Palmers Share of Search | Huntley & Palmers rank | McVitie's estimated searches | McVitie's Share of Search | McVitie's rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.6K | 0.07% | 9 | 74K | 1.3% | 5 | | Nov 2025 | 6.6K | 0.12% | 9 | 60.5K | 1.1% | 5 | | Dec 2025 | 3.6K | 0.06% | 9 | 60.5K | 1.1% | 5 | | Jan 2026 | 3.6K | 0.06% | 9 | 74K | 1.3% | 5 | | Feb 2026 | 2.9K | 0.05% | 9 | 60.5K | 1.1% | 5 | | Mar 2026 | 2.9K | 0.05% | 9 | 60.5K | 1.1% | 5 | | Apr 2026 | 2.9K | 0.05% | 9 | 60.5K | 1.1% | 5 | | May 2026 | 2.9K | 0.05% | 9 | 74K | 1.4% | 5 | | Jun 2026 | 3.6K | 0.07% | 9 | 60.5K | 1.1% | 5 | | Jul 2026 | 2.4K | 0.05% | 9 | 60.5K | 1.2% | 5 | | Aug 2026 | 2.9K | 0.06% | 9 | 60.5K | 1.3% | 5 | | Sep 2026 | 2.9K | 0.06% | 9 | 60.5K | 1.3% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Huntley & Palmers’ and McVitie's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Huntley & Palmers**: Measured on the search term “huntley and palmers”. - **McVitie's**: Measured on the search term “mcvities”. - [Huntley & Palmers profile](/demand/global-en/brands/huntley-and-palmers) - [McVitie's profile](/demand/global-en/brands/mcvities) - [All biscuit brands worldwide](/demand/global-en/categories/biscuit-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Huntley & Palmers or McVitie's more popular in search? In September 2026, McVitie's had more branded searches than Huntley & Palmers among biscuit brands worldwide. McVitie's had about 60,500 branded searches, while Huntley & Palmers had 2,900. McVitie's made up 1.3% of all biscuit brand searches we track, and Huntley & Palmers accounted for 0.06%. ## Cite this page Brandwave. "Huntley & Palmers vs McVitie's: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/huntley-and-palmers-vs-mcvities This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/huntley-and-palmers-vs-mcvities. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.