---
title: "Hunter vs ZoomInfo: Which is searched more?"
description: "Which is more popular in search, Hunter or ZoomInfo? Compare estimated monthly branded-search demand and Share of Search inside the B2B contact data providers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/hunter-vs-zoominfo"
publisher: "Brandwave"
---

# Hunter vs ZoomInfo: Which is searched more?

Which is more popular in search, Hunter or ZoomInfo? Compare estimated monthly branded-search demand and Share of Search inside the B2B contact data providers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Hunter and ZoomInfo
- **Competitive set**: B2B contact data providers
- **Market**: Global
- **Month measured**: Sep 2026
- **Hunter Share of Search**: 7.5%
- **ZoomInfo Share of Search**: 25%

## Which is more popular in search, Hunter or ZoomInfo?

- In September 2026, ZoomInfo had more branded searches than Hunter among B2B contact data providers worldwide. ZoomInfo was estimated to have 201K branded searches compared to Hunter’s 60.5K, and held a 25% Share of Search versus Hunter’s 7.5%.
- ZoomInfo was ahead of Hunter in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hunter’s estimated Share of Search among B2B contact data providers worldwide moved from 8.3% to 7.5%, and its estimated monthly branded searches held steady at 60.5K.
- Across the 12 months ending September 2026, ZoomInfo’s estimated Share of Search among B2B contact data providers worldwide moved from 33.9% to 25%, and its estimated monthly branded searches moved from 246K to 201K.

## How did search popularity change for B2B contact data providers worldwide in September 2026?

- In September 2026, ZoomInfo lost estimated Share of Search among B2B contact data providers worldwide, from 28.4% to 25%.
- In September 2026, Hunter lost estimated Share of Search among B2B contact data providers worldwide, from 8.5% to 7.5%.

## Month by month

| Month | Hunter estimated searches | Hunter Share of Search | Hunter rank | ZoomInfo estimated searches | ZoomInfo Share of Search | ZoomInfo rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 60.5K | 8.3% | 4 | 246K | 33.9% | 1 |
| Nov 2025 | 49.5K | 7.1% | 4 | 201K | 28.9% | 2 |
| Dec 2025 | 49.5K | 8.1% | 4 | 201K | 32.9% | 1 |
| Jan 2026 | 60.5K | 8% | 4 | 246K | 32.7% | 1 |
| Feb 2026 | 60.5K | 8% | 4 | 246K | 32.7% | 1 |
| Mar 2026 | 74K | 8% | 4 | 301K | 32.6% | 2 |
| Apr 2026 | 74K | 7.5% | 4 | 301K | 30.4% | 2 |
| May 2026 | 60.5K | 7.1% | 4 | 246K | 29% | 2 |
| Jun 2026 | 60.5K | 7.6% | 4 | 246K | 31% | 2 |
| Jul 2026 | 60.5K | 7.6% | 4 | 246K | 31% | 2 |
| Aug 2026 | 60.5K | 8.5% | 4 | 201K | 28.4% | 2 |
| Sep 2026 | 60.5K | 7.5% | 4 | 201K | 25% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Hunter’s and ZoomInfo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Hunter**: Measured on the search term “hunter io”.
- **ZoomInfo**: Measured on the search terms “zoominfo” and “zoominfo sales intelligence”, summed into one figure.

- [Hunter profile](/demand/global-en/brands/hunter)
- [ZoomInfo profile](/demand/global-en/brands/zoominfo)
- [All B2B contact data providers worldwide](/demand/global-en/categories/b2b-contact-data-providers): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Hunter or ZoomInfo?

In September 2026, ZoomInfo had more branded searches than Hunter among B2B contact data providers worldwide. ZoomInfo was estimated to have 201K branded searches compared to Hunter’s 60.5K, and held a 25% Share of Search versus Hunter’s 7.5%.

## Cite this page

Brandwave. "Hunter vs ZoomInfo: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/hunter-vs-zoominfo

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hunter-vs-zoominfo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.