--- title: "HUMAN Security vs Zefr: Which is searched more?" description: "Is HUMAN Security or Zefr more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Brand safety platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/human-security-vs-zefr" publisher: "Brandwave" --- # HUMAN Security vs Zefr: Which is searched more? Is HUMAN Security or Zefr more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Brand safety platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: HUMAN Security and Zefr - **Competitive set**: Brand safety platforms - **Market**: Global - **Month measured**: Sep 2026 - **HUMAN Security Share of Search**: 25.8% - **Zefr Share of Search**: 9.4% ## Is HUMAN Security or Zefr more popular in search? - In September 2026, HUMAN Security had more branded searches than Zefr among brand safety platforms worldwide. HUMAN Security had about 6,610 branded searches, while Zefr had 2,400. HUMAN Security made up 25.8% of all brand safety platform searches we track, and Zefr accounted for 9.4%. - HUMAN Security was ahead of Zefr in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, HUMAN Security’s share of searches among brand safety platforms worldwide moved from 22.2% to 25.8%, and its estimated monthly branded searches moved from 8.1K to 6.6K. - Across the 12 months ending September 2026, Zefr’s share of searches among brand safety platforms worldwide moved from 7.9% to 9.4%, and its estimated monthly branded searches moved from 2.9K to 2.4K. ## Top brand safety platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Zefr was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. HUMAN Security was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Zefr was listed before HUMAN Security in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Integral Ad Science | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | DoubleVerify | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Zefr | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | HUMAN Security | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Channel Factory | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Pixalate | 6th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about brand safety platforms - Asked ChatGPT "Which brand safety platform should I use?": 1. Integral Ad Science, 2. DoubleVerify, 3. Zefr, 4. HUMAN Security - Asked ChatGPT "What are the best brand safety platforms?": 1. Integral Ad Science, 2. DoubleVerify, 3. Zefr, 4. HUMAN Security, 5. Channel Factory - Asked ChatGPT "What's the best brand safety platform for ad placement checks?": 1. DoubleVerify, 2. Integral Ad Science, 3. Zefr, 4. Pixalate - Searched Google, AI Overview "brand safety platforms": 1. Integral Ad Science, 2. Zefr, 3. Channel Factory - Searched Google, AI Overview "brand safety tool": 1. DoubleVerify, 2. Integral Ad Science Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for brand safety platforms worldwide in September 2026? - In September 2026, HUMAN Security gained share of searches among brand safety platforms worldwide, from 20.5% to 25.8%. - In September 2026, Zefr gained share of searches among brand safety platforms worldwide, from 5.9% to 9.4%. ## Month by month | Month | HUMAN Security estimated searches | HUMAN Security Share of Search | HUMAN Security rank | Zefr estimated searches | Zefr Share of Search | Zefr rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.1K | 22.2% | 2 | 2.9K | 7.9% | 5 | | Nov 2025 | 8.1K | 25.3% | 2 | 2.4K | 7.5% | 5 | | Dec 2025 | 5.4K | 21.8% | 2 | 2.4K | 9.7% | 5 | | Jan 2026 | 6.6K | 21.2% | 2 | 2.9K | 9.3% | 5 | | Feb 2026 | 6.6K | 21.6% | 2 | 2.4K | 7.8% | 5 | | Mar 2026 | 6.6K | 21.2% | 2 | 2.9K | 9.3% | 5 | | Apr 2026 | 6.6K | 21.6% | 2 | 2.4K | 7.8% | 5 | | May 2026 | 6.6K | 23.2% | 2 | 2.4K | 8.4% | 5 | | Jun 2026 | 5.4K | 19.8% | 2 | 2.4K | 8.8% | 5 | | Jul 2026 | 5.4K | 19.8% | 2 | 2.4K | 8.8% | 5 | | Aug 2026 | 6.6K | 20.5% | 2 | 1.9K | 5.9% | 5 | | Sep 2026 | 6.6K | 25.8% | 2 | 2.4K | 9.4% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using HUMAN Security’s and Zefr’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **HUMAN Security**: Measured on the search terms “human security bot” and “humansecurity”, summed into one figure. - **Zefr**: Measured on the search term “zefr”. - [HUMAN Security profile](/demand/global-en/brands/human-security) - [Zefr profile](/demand/global-en/brands/zefr) - [All brand safety platforms worldwide](/demand/global-en/categories/brand-safety-platforms): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is HUMAN Security or Zefr more popular in search? In September 2026, HUMAN Security had more branded searches than Zefr among brand safety platforms worldwide. HUMAN Security had about 6,610 branded searches, while Zefr had 2,400. HUMAN Security made up 25.8% of all brand safety platform searches we track, and Zefr accounted for 9.4%. ## Cite this page Brandwave. "HUMAN Security vs Zefr: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/human-security-vs-zefr This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/human-security-vs-zefr. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.