--- title: "HUMAN Security vs Moat: Which is searched more?" description: "Is HUMAN Security or Moat more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ad verification platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/human-security-vs-moat" publisher: "Brandwave" --- # HUMAN Security vs Moat: Which is searched more? Is HUMAN Security or Moat more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ad verification platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: HUMAN Security and Moat - **Competitive set**: Ad verification platforms - **Market**: Global - **Month measured**: Sep 2026 - **HUMAN Security Share of Search**: 26.1% - **Moat Share of Search**: 0.43% ## Is HUMAN Security or Moat more popular in search? - In September 2026, HUMAN Security had more branded searches than Moat among ad verification platforms worldwide. HUMAN Security had about 6,610 branded searches, while Moat had 110. HUMAN Security made up 26.1% of all ad verification platform searches we track, and Moat accounted for 0.43%. - HUMAN Security was ahead of Moat in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, HUMAN Security’s share of searches among ad verification platforms worldwide moved from 20.6% to 26.1%, and its estimated monthly branded searches moved from 8.1K to 6.6K. - Across the 12 months ending September 2026, Moat’s share of searches among ad verification platforms worldwide moved from 0.23% to 0.43%, and its estimated monthly branded searches moved from 90 to 110. ## Top ad verification platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, HUMAN Security was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Moat did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | DoubleVerify | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Integral Ad Science | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | HUMAN Security | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Pixalate | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Confiant | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Adloox | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Moat | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about ad verification platforms - Asked ChatGPT "Which ad verification platform should I use?": 1. DoubleVerify, 2. Integral Ad Science, 3. HUMAN Security, 4. Pixalate - Asked ChatGPT "What are the best ad verification platforms?": 1. Integral Ad Science, 2. DoubleVerify, 3. HUMAN Security, 4. Pixalate, 5. Adloox - Asked ChatGPT "What's the best ad verification platform for brand safety and viewability?": 1. DoubleVerify, 2. Integral Ad Science, 3. HUMAN Security - Searched Google, AI Overview "fraud detection software": named none of the brands we track - Searched Google, AI Overview "ad verification platforms": 1. DoubleVerify, 2. Integral Ad Science, 3. Pixalate, 4. Confiant, 5. HUMAN Security, 6. Adloox Not named in any answer: Moat. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for ad verification platforms worldwide in September 2026? - In September 2026, HUMAN Security gained share of searches among ad verification platforms worldwide, from 20% to 26.1%. - Estimated monthly branded searches for Moat worldwide rose 22.2% over 12 measured months, from 90 to 110 in September 2026. ## Month by month | Month | HUMAN Security estimated searches | HUMAN Security Share of Search | HUMAN Security rank | Moat estimated searches | Moat Share of Search | Moat rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.1K | 20.6% | 3 | 90 | 0.23% | 7 | | Nov 2025 | 8.1K | 24.1% | 2 | 70 | 0.21% | 7 | | Dec 2025 | 5.4K | 20.5% | 3 | 70 | 0.27% | 7 | | Jan 2026 | 6.6K | 20.5% | 3 | 70 | 0.22% | 7 | | Feb 2026 | 6.6K | 21.6% | 2 | 90 | 0.29% | 7 | | Mar 2026 | 6.6K | 21.5% | 2 | 110 | 0.36% | 7 | | Apr 2026 | 6.6K | 21.6% | 2 | 90 | 0.29% | 7 | | May 2026 | 6.6K | 22.4% | 2 | 90 | 0.31% | 7 | | Jun 2026 | 5.4K | 19.1% | 3 | 90 | 0.32% | 7 | | Jul 2026 | 5.4K | 20% | 2 | 70 | 0.26% | 7 | | Aug 2026 | 6.6K | 20% | 2 | 90 | 0.27% | 7 | | Sep 2026 | 6.6K | 26.1% | 2 | 110 | 0.43% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using HUMAN Security’s and Moat’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **HUMAN Security**: Measured on the search terms “human security bot” and “humansecurity”, summed into one figure. - **Moat**: Measured on the search term “moat analytics”. - [HUMAN Security profile](/demand/global-en/brands/human-security) - [Moat profile](/demand/global-en/brands/moat) - [All ad verification platforms worldwide](/demand/global-en/categories/ad-verification-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is HUMAN Security or Moat more popular in search? In September 2026, HUMAN Security had more branded searches than Moat among ad verification platforms worldwide. HUMAN Security had about 6,610 branded searches, while Moat had 110. HUMAN Security made up 26.1% of all ad verification platform searches we track, and Moat accounted for 0.43%. ## Cite this page Brandwave. "HUMAN Security vs Moat: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/human-security-vs-moat This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/human-security-vs-moat. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.