---
title: "Hulu vs Max: Which is more popular by branded search?"
description: "Which is more popular in search, Hulu or Max? Compare estimated monthly branded-search demand and Share of Search inside the Streaming services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/hulu-vs-max"
publisher: "Brandwave"
---

# Hulu vs Max: Which is more popular by branded search?

Which is more popular in search, Hulu or Max? Compare estimated monthly branded-search demand and Share of Search inside the Streaming services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Hulu and Max
- **Competitive set**: Streaming services
- **Market**: Global
- **Month measured**: Aug 2026
- **Hulu Share of Search**: 3.5%
- **Max Share of Search**: 0.02%

## Which is more popular in search, Hulu or Max?

- In August 2026, Hulu had more branded searches than Max among streaming services worldwide. Hulu was estimated to have 4.1M branded searches compared to Max’s 18.1K, and held a 3.5% Share of Search versus Max’s 0.02%.
- Hulu was ahead of Max in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hulu’s estimated Share of Search among streaming services worldwide moved from 5.1% to 3.5%, and its estimated monthly branded searches moved from 6.1M to 4.1M.
- Across the 11 months ending August 2026, Max’s estimated Share of Search among streaming services worldwide held steady at 0.02%, and its estimated monthly branded searches held steady at 18.1K.

## How did search popularity change for streaming services worldwide in August 2026?

- Estimated monthly branded searches for Hulu worldwide fell 33.2% over 11 measured months, from 6.1M to 4.1M in August 2026.

## Month by month

| Month | Hulu estimated searches | Hulu Share of Search | Hulu rank | Max estimated searches | Max Share of Search | Max rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 6.1M | 5.1% | 4 | 18.1K | 0.02% | 6 |
| Nov 2025 | 6.1M | 5.1% | 5 | 22.2K | 0.02% | 6 |
| Dec 2025 | 5M | 3.6% | 5 | 18.1K | 0.01% | 6 |
| Jan 2026 | 6.1M | 4.4% | 4 | 18.1K | 0.01% | 6 |
| Feb 2026 | 5M | 4.4% | 4 | 14.8K | 0.01% | 6 |
| Mar 2026 | 6.1M | 5.2% | 4 | 18.1K | 0.02% | 6 |
| Apr 2026 | 5M | 4.3% | 5 | 22.2K | 0.02% | 6 |
| May 2026 | 4.1M | 3.6% | 5 | 22.2K | 0.02% | 6 |
| Jun 2026 | 4.1M | 3.6% | 5 | 18.1K | 0.02% | 6 |
| Jul 2026 | 4.1M | 3.6% | 5 | 18.1K | 0.02% | 6 |
| Aug 2026 | 4.1M | 3.5% | 5 | 18.1K | 0.02% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Hulu’s and Max’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Hulu**: Measured on the search term “hulu”.
- **Max**: Measured on the search term “max clothing”.

- [Hulu profile](/demand/global-en/brands/hulu)
- [Max profile](/demand/global-en/brands/max)
- [All streaming services worldwide](/demand/global-en/categories/streaming-services): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Hulu or Max?

In August 2026, Hulu had more branded searches than Max among streaming services worldwide. Hulu was estimated to have 4.1M branded searches compared to Max’s 18.1K, and held a 3.5% Share of Search versus Max’s 0.02%.

## Cite this page

Brandwave. "Hulu vs Max: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/hulu-vs-max

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hulu-vs-max. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.