---
title: "Hugo vs Jekyll: Which is searched more?"
description: "Which is more popular in search, Hugo or Jekyll? Compare estimated monthly branded-search demand and Share of Search inside the Static site generators set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/hugo-vs-jekyll"
publisher: "Brandwave"
---

# Hugo vs Jekyll: Which is searched more?

Which is more popular in search, Hugo or Jekyll? Compare estimated monthly branded-search demand and Share of Search inside the Static site generators set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Hugo and Jekyll
- **Competitive set**: Static site generators
- **Market**: Global
- **Month measured**: Aug 2026
- **Hugo Share of Search**: 0.09%
- **Jekyll Share of Search**: 9.6%

## Which is more popular in search, Hugo or Jekyll?

- In August 2026, Jekyll had more branded searches than Hugo among static site generators worldwide. Jekyll was estimated to have 33.1K branded searches compared to Hugo’s 320, and held a 9.6% Share of Search versus Hugo’s 0.09%.
- Jekyll was ahead of Hugo in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hugo’s estimated Share of Search among static site generators worldwide moved from 0.2% to 0.09%, and its estimated monthly branded searches moved from 1K to 320.
- Across the 11 months ending August 2026, Jekyll’s estimated Share of Search among static site generators worldwide moved from 9.8% to 9.6%, and its estimated monthly branded searches moved from 49.5K to 33.1K.

## How did search popularity change for static site generators worldwide in August 2026?

- Estimated monthly branded searches for Hugo worldwide fell 68% over 11 measured months, from 1K to 320 in August 2026.
- Estimated monthly branded searches for Jekyll worldwide fell 33.1% over 11 measured months, from 49.5K to 33.1K in August 2026.

## Month by month

| Month | Hugo estimated searches | Hugo Share of Search | Hugo rank | Jekyll estimated searches | Jekyll Share of Search | Jekyll rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1K | 0.2% | 4 | 49.5K | 9.8% | 2 |
| Nov 2025 | 880 | 0.18% | 4 | 40.5K | 8.1% | 2 |
| Dec 2025 | 720 | 0.14% | 4 | 40.5K | 8.1% | 2 |
| Jan 2026 | 880 | 0.2% | 4 | 49.5K | 11.5% | 2 |
| Feb 2026 | 880 | 0.21% | 4 | 40.5K | 9.7% | 2 |
| Mar 2026 | 720 | 0.17% | 4 | 40.5K | 9.7% | 2 |
| Apr 2026 | 590 | 0.14% | 4 | 40.5K | 9.7% | 2 |
| May 2026 | 590 | 0.14% | 4 | 40.5K | 9.7% | 2 |
| Jun 2026 | 390 | 0.11% | 4 | 33.1K | 9.6% | 2 |
| Jul 2026 | 390 | 0.11% | 4 | 33.1K | 9.6% | 2 |
| Aug 2026 | 320 | 0.09% | 4 | 33.1K | 9.6% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Hugo’s and Jekyll’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Hugo**: Measured on the search term “hugo static site”.
- **Jekyll**: Measured on the search term “jekyll”.

- [Hugo profile](/demand/global-en/brands/hugo)
- [Jekyll profile](/demand/global-en/brands/jekyll)
- [All static site generators worldwide](/demand/global-en/categories/static-site-generators): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Hugo or Jekyll?

In August 2026, Jekyll had more branded searches than Hugo among static site generators worldwide. Jekyll was estimated to have 33.1K branded searches compared to Hugo’s 320, and held a 9.6% Share of Search versus Hugo’s 0.09%.

## Cite this page

Brandwave. "Hugo vs Jekyll: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/hugo-vs-jekyll

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hugo-vs-jekyll. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.