--- title: "Huge vs MetaLab: Which is searched more?" description: "Is Huge or MetaLab more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the UX design agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/huge-vs-metalab" publisher: "Brandwave" --- # Huge vs MetaLab: Which is searched more? Is Huge or MetaLab more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the UX design agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Huge and MetaLab - **Competitive set**: UX design agencies - **Market**: Global - **Month measured**: Sep 2026 - **Huge Share of Search**: 2.1% - **MetaLab Share of Search**: 10.7% ## Is Huge or MetaLab more popular in search? - In September 2026, MetaLab had more branded searches than Huge among UX design agencies worldwide. MetaLab had about 14,800 branded searches, while Huge had 2,900. MetaLab made up 10.7% of all UX design agency searches we track, and Huge accounted for 2.1%. - MetaLab was ahead of Huge in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Huge’s share of searches among UX design agencies worldwide moved from 2.4% to 2.1%, and its estimated monthly branded searches moved from 3.6K to 2.9K. - Across the 12 months ending September 2026, MetaLab’s share of searches among UX design agencies worldwide moved from 12.1% to 10.7%, and its estimated monthly branded searches moved from 18.1K to 14.8K. ## Top UX design agencies in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, MetaLab was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Huge did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Clay | 1st | 2 of 3 | 0 of 1 | 2 of 4 | | MetaLab | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Eleken | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | UX Studio | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | IDEO | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Frog | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | AKQA | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | R/GA | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Huge | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about UX design agencies - Asked ChatGPT "Which UX design agency should I hire?": 1. Eleken - Asked ChatGPT "What are the best UX design agencies?": 1. Clay, 2. MetaLab, 3. IDEO, 4. UX Studio, 5. Eleken, 6. Frog - Asked ChatGPT "What's the best UX design agency for product design?": 1. Clay, 2. MetaLab, 3. Eleken, 4. UX Studio - Searched Google, AI Overview "ux design agency": named none of the brands we track Not named in any answer: AKQA, R/GA and Huge. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for UX design agencies worldwide in September 2026? - In September 2026, MetaLab lost share of searches among UX design agencies worldwide, from 14.5% to 10.7%. - Estimated monthly branded searches for Huge worldwide fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026. ## Month by month | Month | Huge estimated searches | Huge Share of Search | Huge rank | MetaLab estimated searches | MetaLab Share of Search | MetaLab rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.6K | 2.4% | 6 | 18.1K | 12.1% | 3 | | Nov 2025 | 2.9K | 2.2% | 6 | 18.1K | 13.8% | 3 | | Dec 2025 | 2.9K | 2.7% | 6 | 14.8K | 13.5% | 3 | | Jan 2026 | 2.9K | 2.1% | 6 | 22.2K | 16.2% | 2 | | Feb 2026 | 2.9K | 2.2% | 6 | 18.1K | 13.6% | 3 | | Mar 2026 | 3.6K | 2.6% | 6 | 18.1K | 13.2% | 3 | | Apr 2026 | 2.9K | 2.2% | 6 | 18.1K | 13.8% | 2 | | May 2026 | 2.9K | 2.5% | 6 | 18.1K | 15.9% | 2 | | Jun 2026 | 2.4K | 2% | 6 | 14.8K | 12.1% | 3 | | Jul 2026 | 2.4K | 1.7% | 6 | 18.1K | 12.9% | 2 | | Aug 2026 | 2.9K | 2.3% | 6 | 18.1K | 14.5% | 2 | | Sep 2026 | 2.9K | 2.1% | 6 | 14.8K | 10.7% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Huge’s and MetaLab’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Huge**: Measured on the search term “huge inc”. - **MetaLab**: Measured on the search term “metalab”. - [Huge profile](/demand/global-en/brands/huge) - [MetaLab profile](/demand/global-en/brands/metalab) - [All UX design agencies worldwide](/demand/global-en/categories/ux-design-agencies): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Huge or MetaLab more popular in search? In September 2026, MetaLab had more branded searches than Huge among UX design agencies worldwide. MetaLab had about 14,800 branded searches, while Huge had 2,900. MetaLab made up 10.7% of all UX design agency searches we track, and Huge accounted for 2.1%. ## Cite this page Brandwave. "Huge vs MetaLab: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/huge-vs-metalab This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/huge-vs-metalab. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.