---
title: "Huel vs Rootana: Which is more popular by branded search?"
description: "Which is more popular in search, Huel or Rootana? Compare estimated monthly branded-search demand and Share of Search inside the Meal replacement shake brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/huel-vs-rootana"
publisher: "Brandwave"
---

# Huel vs Rootana: Which is more popular by branded search?

Which is more popular in search, Huel or Rootana? Compare estimated monthly branded-search demand and Share of Search inside the Meal replacement shake brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Huel and Rootana
- **Competitive set**: Meal replacement shake brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Huel Share of Search**: 67.3%
- **Rootana Share of Search**: 0.08%

## Which is more popular in search, Huel or Rootana?

- In August 2026, Huel had more branded searches than Rootana among meal replacement shake brands worldwide. Huel was estimated to have 525K branded searches compared to Rootana’s 640, and held a 67.3% Share of Search versus Rootana’s 0.08%.
- Huel was ahead of Rootana in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Huel’s estimated Share of Search among meal replacement shake brands worldwide moved from 59.9% to 67.3%, and its estimated monthly branded searches moved from 422K to 525K.
- Across the 11 months ending August 2026, Rootana’s estimated Share of Search among meal replacement shake brands worldwide moved from 0.14% to 0.08%, and its estimated monthly branded searches moved from 960 to 640.

## How did search popularity change for meal replacement shake brands worldwide in August 2026?

- In August 2026, Huel lost estimated Share of Search among meal replacement shake brands worldwide, from 69.7% to 67.3%.
- Estimated monthly branded searches for Rootana worldwide fell 33.3% over 11 measured months, from 960 to 640 in August 2026.

## Month by month

| Month | Huel estimated searches | Huel Share of Search | Huel rank | Rootana estimated searches | Rootana Share of Search | Rootana rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 422K | 59.9% | 1 | 960 | 0.14% | 5 |
| Nov 2025 | 337K | 57.7% | 1 | 770 | 0.13% | 5 |
| Dec 2025 | 276K | 53.3% | 1 | 800 | 0.15% | 5 |
| Jan 2026 | 502K | 60.6% | 1 | 1.1K | 0.13% | 5 |
| Feb 2026 | 409K | 60.3% | 1 | 900 | 0.13% | 5 |
| Mar 2026 | 499K | 64.6% | 1 | 1.1K | 0.14% | 5 |
| Apr 2026 | 417K | 62.5% | 1 | 840 | 0.13% | 5 |
| May 2026 | 509K | 66.6% | 1 | 960 | 0.13% | 5 |
| Jun 2026 | 433K | 65.6% | 1 | 650 | 0.1% | 5 |
| Jul 2026 | 521K | 69.7% | 1 | 620 | 0.08% | 5 |
| Aug 2026 | 525K | 67.3% | 1 | 640 | 0.08% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Huel’s and Rootana’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Huel**: Measured on the search terms “huel”, “huel black”, “huel black edition”, “huel com”, “huel meal replacement”, “huel powder”, “huel ready to drink” and “huel shakes”, summed into one figure.
- **Rootana**: Measured on the search terms “rootana”, “rootana com”, “rootana meal replacement” and “rootana shake”, summed into one figure.

- [Huel profile](/demand/global-en/brands/huel)
- [Rootana profile](/demand/global-en/brands/rootana)
- [All meal replacement shake brands worldwide](/demand/global-en/categories/meal-replacement-shake-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Huel or Rootana?

In August 2026, Huel had more branded searches than Rootana among meal replacement shake brands worldwide. Huel was estimated to have 525K branded searches compared to Rootana’s 640, and held a 67.3% Share of Search versus Rootana’s 0.08%.

## Cite this page

Brandwave. "Huel vs Rootana: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/huel-vs-rootana

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/huel-vs-rootana. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.