---
title: "Hudl vs Opta: Which is more popular by branded search?"
description: "Which is more popular in search, Hudl or Opta? Compare estimated monthly branded-search demand and Share of Search inside the Sports data platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/hudl-vs-opta"
publisher: "Brandwave"
---

# Hudl vs Opta: Which is more popular by branded search?

Which is more popular in search, Hudl or Opta? Compare estimated monthly branded-search demand and Share of Search inside the Sports data platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Hudl and Opta
- **Competitive set**: Sports data platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Hudl Share of Search**: 89.5%
- **Opta Share of Search**: 8%

## Which is more popular in search, Hudl or Opta?

- In August 2026, Hudl had more branded searches than Opta among sports data platforms worldwide. Hudl was estimated to have 2.2M branded searches compared to Opta’s 201K, and held an 89.5% Share of Search versus Opta’s 8%.
- Hudl was ahead of Opta in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hudl’s estimated Share of Search among sports data platforms worldwide moved from 87.8% to 89.5%, and its estimated monthly branded searches held steady at 2.2M.
- Across the 11 months ending August 2026, Opta’s estimated Share of Search among sports data platforms worldwide moved from 9.6% to 8%, and its estimated monthly branded searches moved from 246K to 201K.

## How did search popularity change for sports data platforms worldwide in August 2026?

- In August 2026, Hudl gained estimated Share of Search among sports data platforms worldwide, from 45.5% to 89.5%.
- In August 2026, Opta lost estimated Share of Search among sports data platforms worldwide, from 45.5% to 8%.

## Month by month

| Month | Hudl estimated searches | Hudl Share of Search | Hudl rank | Opta estimated searches | Opta Share of Search | Opta rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.2M | 87.8% | 1 | 246K | 9.6% | 2 |
| Nov 2025 | 1.5M | 82.9% | 1 | 246K | 13.6% | 2 |
| Dec 2025 | 1.5M | 83.3% | 1 | 246K | 13.7% | 2 |
| Jan 2026 | 1.5M | 82.8% | 1 | 246K | 13.6% | 2 |
| Feb 2026 | 1.5M | 82.6% | 1 | 246K | 13.5% | 2 |
| Mar 2026 | 1M | 74.2% | 1 | 246K | 18.2% | 2 |
| Apr 2026 | 1M | 75.2% | 1 | 246K | 18.5% | 2 |
| May 2026 | 823K | 72% | 1 | 246K | 21.5% | 2 |
| Jun 2026 | 450K | 45.8% | 1 | 450K | 45.8% | 2 |
| Jul 2026 | 368K | 45.5% | 1 | 368K | 45.5% | 2 |
| Aug 2026 | 2.2M | 89.5% | 1 | 201K | 8% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Hudl’s and Opta’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Hudl**: Measured on the search term “hudl”.
- **Opta**: Measured on the search term “opta”.

- [Hudl profile](/demand/global-en/brands/hudl)
- [Opta profile](/demand/global-en/brands/opta)
- [All sports data platforms worldwide](/demand/global-en/categories/sports-data-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Hudl or Opta?

In August 2026, Hudl had more branded searches than Opta among sports data platforms worldwide. Hudl was estimated to have 2.2M branded searches compared to Opta’s 201K, and held an 89.5% Share of Search versus Opta’s 8%.

## Cite this page

Brandwave. "Hudl vs Opta: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/hudl-vs-opta

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hudl-vs-opta. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.