--- title: "Huda Beauty vs Lashify: Which is searched more?" description: "Is Huda Beauty or Lashify more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the False eyelash brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/huda-beauty-vs-lashify" publisher: "Brandwave" --- # Huda Beauty vs Lashify: Which is searched more? Is Huda Beauty or Lashify more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the False eyelash brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Huda Beauty and Lashify - **Competitive set**: False eyelash brands - **Market**: Global - **Month measured**: Sep 2026 - **Huda Beauty Share of Search**: 1.7% - **Lashify Share of Search**: 24.1% ## Is Huda Beauty or Lashify more popular in search? - In September 2026, Lashify had more branded searches than Huda Beauty among false eyelash brands worldwide. Lashify had about 22,200 branded searches, while Huda Beauty had 1,600. Lashify made up 24.1% of all false eyelash brand searches we track, and Huda Beauty accounted for 1.7%. - Lashify was ahead of Huda Beauty in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Huda Beauty’s share of searches among false eyelash brands worldwide moved from 2.6% to 1.7%, and its estimated monthly branded searches moved from 2.9K to 1.6K. - Across the 12 months ending September 2026, Lashify’s share of searches among false eyelash brands worldwide moved from 23.8% to 24.1%, and its estimated monthly branded searches moved from 27.1K to 22.2K. ## Top false eyelash brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Lashify was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Huda Beauty did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ardell | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Kiss | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Lilly Lashes | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Velour | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Lashify | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Glamnetic | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Huda Beauty | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about false eyelash brands - Asked ChatGPT "Which false eyelash brand should I buy?": 1. Ardell, 2. Kiss, 3. Lilly Lashes - Asked ChatGPT "What are the best false eyelash brands?": 1. Ardell, 2. Kiss, 3. Lilly Lashes, 4. Velour - Asked ChatGPT "What's the best false eyelash brand for natural-looking lashes?": 1. Ardell, 2. Kiss, 3. Velour - Searched Google, AI Overview "lash clusters": 1. Kiss, 2. Lashify - Searched Google, AI Overview "false eyelashes": named none of the brands we track Not named in any answer: Glamnetic and Huda Beauty. Brands are listed in the order each answer named them. The answers were collected in the United States on October 22, 2026. ## How did search popularity change for false eyelash brands worldwide in September 2026? - In September 2026, Lashify rose from 3rd to 2nd among false eyelash brands worldwide. - Estimated monthly branded searches for Huda Beauty worldwide fell 44.8% over 12 measured months, from 2.9K to 1.6K in September 2026. ## Month by month | Month | Huda Beauty estimated searches | Huda Beauty Share of Search | Huda Beauty rank | Lashify estimated searches | Lashify Share of Search | Lashify rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.9K | 2.6% | 6 | 27.1K | 23.8% | 2 | | Nov 2025 | 2.9K | 2.4% | 6 | 33.1K | 27.7% | 1 | | Dec 2025 | 2.9K | 2.4% | 6 | 33.1K | 27.7% | 1 | | Jan 2026 | 2.4K | 2.3% | 6 | 27.1K | 26.2% | 1 | | Feb 2026 | 1.9K | 2% | 7 | 27.1K | 28.9% | 1 | | Mar 2026 | 1.9K | 1.8% | 7 | 27.1K | 26.3% | 2 | | Apr 2026 | 1.9K | 1.8% | 7 | 27.1K | 26% | 2 | | May 2026 | 1.6K | 1.6% | 7 | 27.1K | 27.4% | 1 | | Jun 2026 | 1.6K | 1.9% | 7 | 22.2K | 26.1% | 2 | | Jul 2026 | 1.6K | 1.8% | 7 | 22.2K | 24.9% | 2 | | Aug 2026 | 1.6K | 1.7% | 7 | 22.2K | 23.7% | 3 | | Sep 2026 | 1.6K | 1.7% | 7 | 22.2K | 24.1% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Huda Beauty’s and Lashify’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Huda Beauty**: Measured on the search term “huda beauty lashes”. - **Lashify**: Measured on the search term “lashify”. - [Huda Beauty profile](/demand/global-en/brands/huda-beauty) - [Lashify profile](/demand/global-en/brands/lashify) - [All false eyelash brands worldwide](/demand/global-en/categories/false-eyelash-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Huda Beauty or Lashify more popular in search? In September 2026, Lashify had more branded searches than Huda Beauty among false eyelash brands worldwide. Lashify had about 22,200 branded searches, while Huda Beauty had 1,600. Lashify made up 24.1% of all false eyelash brand searches we track, and Huda Beauty accounted for 1.7%. ## Cite this page Brandwave. "Huda Beauty vs Lashify: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/huda-beauty-vs-lashify This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/huda-beauty-vs-lashify. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.