--- title: "HubSpot vs Zoho CRM: Which is more popular by branded search?" description: "Which is more popular in search, HubSpot or Zoho CRM? Compare estimated monthly branded-search demand and Share of Search inside the CRM platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/hubspot-vs-zoho-crm" publisher: "Brandwave" --- # HubSpot vs Zoho CRM: Which is more popular by branded search? Which is more popular in search, HubSpot or Zoho CRM? Compare estimated monthly branded-search demand and Share of Search inside the CRM platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: HubSpot and Zoho CRM - **Competitive set**: CRM platforms - **Market**: Global - **Month measured**: Aug 2026 - **HubSpot Share of Search**: 29.3% - **Zoho CRM Share of Search**: 10.4% ## Which is more popular in search, HubSpot or Zoho CRM? - In August 2026, HubSpot had more branded searches than Zoho CRM among CRM platforms worldwide. HubSpot was estimated to have 1.5M branded searches compared to Zoho CRM’s 519K, and held a 29.3% Share of Search versus Zoho CRM’s 10.4%. - HubSpot was ahead of Zoho CRM in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, HubSpot’s estimated Share of Search among CRM platforms worldwide moved from 31.1% to 29.3%, and its estimated monthly branded searches moved from 1.7M to 1.5M. - Across the 11 months ending August 2026, Zoho CRM’s estimated Share of Search among CRM platforms worldwide moved from 11.4% to 10.4%, and its estimated monthly branded searches moved from 631K to 519K. ## How did search popularity change for CRM platforms worldwide in August 2026? - In August 2026, HubSpot gained estimated Share of Search among CRM platforms worldwide, from 27.8% to 29.3%. - Zoho CRM’s estimated Share of Search among CRM platforms worldwide has gained ground for 3 months in a row, from 8.7% to 10.4% in August 2026. ## Month by month | Month | HubSpot estimated searches | HubSpot Share of Search | HubSpot rank | Zoho CRM estimated searches | Zoho CRM Share of Search | Zoho CRM rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.7M | 31.1% | 2 | 631K | 11.4% | 3 | | Nov 2025 | 1.4M | 30.2% | 2 | 529K | 11.4% | 3 | | Dec 2025 | 1.2M | 27.5% | 2 | 442K | 10.5% | 3 | | Jan 2026 | 1.7M | 31.6% | 2 | 532K | 9.8% | 3 | | Feb 2026 | 1.4M | 27.4% | 2 | 534K | 10.2% | 3 | | Mar 2026 | 1.8M | 31.3% | 2 | 535K | 9.4% | 3 | | Apr 2026 | 1.7M | 31.9% | 2 | 534K | 9.8% | 3 | | May 2026 | 1.5M | 28.6% | 2 | 448K | 8.7% | 3 | | Jun 2026 | 1.8M | 31.2% | 2 | 561K | 9.9% | 3 | | Jul 2026 | 1.5M | 27.8% | 2 | 541K | 10.3% | 3 | | Aug 2026 | 1.5M | 29.3% | 2 | 519K | 10.4% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using HubSpot’s and Zoho CRM’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **HubSpot**: Measured on the search terms “cost of hubspot crm”, “crm hub spot”, “crm hubspot”, “crm software hubspot”, “crm system hubspot”, “crm systems hubspot”, “free crm hubspot”, “free hubspot crm”, “hub spot free”, “hub spot free crm”, “hubspot”, “hubspot account”, “hubspot app”, “hubspot breeze”, “hubspot cms”, “hubspot com”, “hubspot commerce hub”, “hubspot content hub”, “hubspot crm”, “hubspot crm and sales”, “hubspot crm app”, “hubspot crm cost”, “hubspot crm costs”, “hubspot crm for real estate”, “hubspot crm for sales”, “hubspot crm for small business”, “hubspot crm for startups”, “hubspot crm free”, “hubspot crm free plan”, “hubspot crm free tier”, “hubspot crm free trial”, “hubspot crm free version”, “hubspot crm marketing”, “hubspot crm platform”, “hubspot crm price”, “hubspot crm pricing”, “hubspot crm real estate”, “hubspot crm software”, “hubspot crm system”, “hubspot crm tool”, “hubspot customer relationship management”, “hubspot email marketing”, “hubspot for free”, “hubspot for real estate”, “hubspot for small business”, “hubspot forms”, “hubspot free”, “hubspot free account”, “hubspot free crm”, “hubspot free version”, “hubspot landing pages”, “hubspot lead management”, “hubspot marketing”, “hubspot marketing automation”, “hubspot marketing crm”, “hubspot marketing hub”, “hubspot operations hub”, “hubspot pricing”, “hubspot pricing crm”, “hubspot real estate crm”, “hubspot sales”, “hubspot sales crm”, “hubspot sales hub”, “hubspot sales hub pricing”, “hubspot sales hub professional”, “hubspot sales pricing”, “hubspot sales software”, “hubspot service hub”, “hubspot smart crm”, “hubspot starter crm”, “hubspot.com”, “hubspotfree” and “sales crm hubspot”, summed into one figure. - **Zoho CRM**: Measured on the search terms “app zoho crm”, “bigin by zoho”, “bigin by zoho crm”, “bigin crm”, “bigin crm pricing”, “bigin zoho crm”, “cost of zoho crm”, “cost zoho crm”, “crm zoho”, “crm zoho plus”, “crm zoho price”, “crm zoho pricing”, “customize zoho crm”, “leads zoho crm”, “price of zoho crm”, “pricing of zoho crm”, “pricing zoho crm”, “zoho bigin”, “zoho bigin crm”, “zoho bigin pricing”, “zoho crm”, “zoho crm account”, “zoho crm analytics”, “zoho crm app”, “zoho crm application”, “zoho crm automation”, “zoho crm bigin”, “zoho crm books”, “zoho crm cost”, “zoho crm costing”, “zoho crm costs”, “zoho crm demo”, “zoho crm desktop app”, “zoho crm download”, “zoho crm download for windows”, “zoho crm enterprise”, “zoho crm enterprise pricing”, “zoho crm features”, “zoho crm for nonprofits”, “zoho crm for real estate”, “zoho crm for small business”, “zoho crm for travel agency”, “zoho crm free”, “zoho crm free tier”, “zoho crm leads”, “zoho crm mobile app”, “zoho crm pipeline”, “zoho crm plus”, “zoho crm plus price”, “zoho crm plus pricing”, “zoho crm pricing”, “zoho crm professional”, “zoho crm reporting”, “zoho crm software”, “zoho crm software download”, “zoho crm standard”, “zoho crm tool”, “zoho crm ui”, “zoho crm website”, “zoho crm workflow” and “zohocrm com”, summed into one figure. - [HubSpot profile](/demand/global-en/brands/hubspot) - [Zoho CRM profile](/demand/global-en/brands/zoho-crm) - [All CRM platforms worldwide](/demand/global-en/categories/crm-platforms): The set both shares are measured inside, 9 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, HubSpot or Zoho CRM? In August 2026, HubSpot had more branded searches than Zoho CRM among CRM platforms worldwide. HubSpot was estimated to have 1.5M branded searches compared to Zoho CRM’s 519K, and held a 29.3% Share of Search versus Zoho CRM’s 10.4%. ## Cite this page Brandwave. "HubSpot vs Zoho CRM: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/hubspot-vs-zoho-crm This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hubspot-vs-zoho-crm. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.