--- title: "HubSpot vs Uberflip: Which is more popular?" description: "Is HubSpot or Uberflip more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Content marketing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/hubspot-vs-uberflip" publisher: "Brandwave" --- # HubSpot vs Uberflip: Which is more popular? Is HubSpot or Uberflip more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Content marketing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: HubSpot and Uberflip - **Competitive set**: Content marketing platforms - **Market**: Global - **Month measured**: Sep 2026 - **HubSpot Share of Search**: 0.1% - **Uberflip Share of Search**: 0.06% ## Is HubSpot or Uberflip more popular in search? - In September 2026, HubSpot had more branded searches than Uberflip among content marketing platforms worldwide. HubSpot had about 1,000 branded searches, while Uberflip had 590. HubSpot made up 0.1% of all content marketing platform searches we track, and Uberflip accounted for 0.06%. - HubSpot was ahead of Uberflip in every measured month of the 11 months ending September 2026. - Across the 11 months ending September 2026, HubSpot’s share of searches among content marketing platforms worldwide moved from 0.09% to 0.1%, and its estimated monthly branded searches held steady at 1K. - Across the 11 months ending September 2026, Uberflip’s share of searches among content marketing platforms worldwide moved from 0.08% to 0.06%, and its estimated monthly branded searches moved from 880 to 590. ## Top content marketing platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, HubSpot was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Uberflip did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | HubSpot | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Semrush | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | CoSchedule | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Optimizely | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | StoryChief | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Contently | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Skyword | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Uberflip | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about content marketing platforms - Asked ChatGPT "Which content marketing platform should I use?": 1. HubSpot, 2. Semrush, 3. CoSchedule, 4. StoryChief - Asked ChatGPT "What are the best content marketing platforms?": 1. HubSpot, 2. Semrush, 3. StoryChief, 4. CoSchedule, 5. Contently - Asked ChatGPT "What's the best content marketing platform for a marketing team?": 1. HubSpot, 2. Semrush, 3. CoSchedule, 4. Optimizely, 5. StoryChief - Searched Google, AI Overview "content marketing platform": 1. Optimizely, 2. HubSpot, 3. Contently - Searched Google, AI Overview "content planning software": 1. CoSchedule Not named in any answer: Skyword and Uberflip. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for content marketing platforms worldwide in September 2026? - Estimated monthly branded searches for Uberflip worldwide fell 33% over 11 measured months, from 880 to 590 in September 2026. ## How has branded search for HubSpot and Uberflip changed worldwide over the last 12 months? | Month | HubSpot estimated searches | HubSpot Share of Search | HubSpot rank | Uberflip estimated searches | Uberflip Share of Search | Uberflip rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 1K | 0.09% | 7 | 880 | 0.08% | 8 | | Dec 2025 | 1.3K | 0.14% | 7 | 880 | 0.09% | 8 | | Jan 2026 | 1.3K | 0.13% | 7 | 880 | 0.09% | 8 | | Feb 2026 | 1.6K | 0.17% | 7 | 880 | 0.09% | 8 | | Mar 2026 | 2.4K | 0.21% | 7 | 880 | 0.08% | 8 | | Apr 2026 | 1.6K | 0.14% | 7 | 720 | 0.06% | 8 | | May 2026 | 1.6K | 0.17% | 7 | 720 | 0.07% | 8 | | Jun 2026 | 1.6K | 0.17% | 7 | 720 | 0.08% | 8 | | Jul 2026 | 1.6K | 0.17% | 7 | 720 | 0.08% | 8 | | Aug 2026 | 1.3K | 0.13% | 7 | 720 | 0.07% | 8 | | Sep 2026 | 1K | 0.1% | 7 | 590 | 0.06% | 8 | | Oct 2026 | — | — | — | — | — | — | ## How are HubSpot’s and Uberflip’s branded searches counted? Brandwave collects information about searches that people make online using HubSpot’s and Uberflip’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **HubSpot**: Measured on the search term “hubspot content hub”. - **Uberflip**: Measured on the search term “uberflip”. - [HubSpot profile](/demand/global-en/brands/hubspot) - [Uberflip profile](/demand/global-en/brands/uberflip) - [All content marketing platforms worldwide](/demand/global-en/categories/content-marketing-platforms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is HubSpot or Uberflip more popular in search? In September 2026, HubSpot had more branded searches than Uberflip among content marketing platforms worldwide. HubSpot had about 1,000 branded searches, while Uberflip had 590. HubSpot made up 0.1% of all content marketing platform searches we track, and Uberflip accounted for 0.06%. ## Cite this page Brandwave. "HubSpot vs Uberflip: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/hubspot-vs-uberflip This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hubspot-vs-uberflip. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.