--- title: "HubSpot vs Totango: Which is more popular?" description: "Is HubSpot or Totango more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Customer success platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/hubspot-vs-totango" publisher: "Brandwave" --- # HubSpot vs Totango: Which is more popular? Is HubSpot or Totango more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Customer success platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: HubSpot and Totango - **Competitive set**: Customer success platforms - **Market**: Global - **Month measured**: Sep 2026 - **HubSpot Share of Search**: 4.5% - **Totango Share of Search**: 12.8% ## Is HubSpot or Totango more popular in search? - In September 2026, Totango had more branded searches than HubSpot among customer success platforms worldwide. Totango had about 5,400 branded searches, while HubSpot had 1,900. Totango made up 12.8% of all customer success platform searches we track, and HubSpot accounted for 4.5%. - The lead changed hands 2 times in the 11 months ending September 2026: HubSpot took it in July 2026, Totango took it in August 2026. - Across the 11 months ending September 2026, HubSpot’s share of searches among customer success platforms worldwide moved from 4.4% to 4.5%, and its estimated monthly branded searches moved from 2.9K to 1.9K. - Across the 11 months ending September 2026, Totango’s share of searches among customer success platforms worldwide moved from 5.4% to 12.8%, and its estimated monthly branded searches moved from 3.6K to 5.4K. ## Top customer success platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, HubSpot was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Totango was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. HubSpot was listed before Totango in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Gainsight | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | ChurnZero | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Vitally | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Planhat | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | ClientSuccess | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | HubSpot | 6th | 3 of 3 | 1 of 2 | 4 of 5 | | Custify | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Totango | 7th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about customer success platforms - Asked ChatGPT "Which customer success platform should I use?": 1. Gainsight, 2. ChurnZero, 3. Vitally, 4. Planhat, 5. HubSpot - Asked ChatGPT "What are the best customer success platforms?": 1. Gainsight, 2. ChurnZero, 3. Vitally, 4. Planhat, 5. Totango, 6. ClientSuccess, 7. Custify, 8. HubSpot - Asked ChatGPT "What's the best customer success platform for customer retention management?": 1. Gainsight, 2. ChurnZero, 3. Vitally, 4. Planhat, 5. HubSpot, 6. ClientSuccess - Searched Google, AI Overview "customer success management": 1. ClientSuccess - Searched Google, AI Overview "customer success software": 1. Gainsight, 2. ChurnZero, 3. ClientSuccess, 4. Custify, 5. HubSpot, 6. Totango, 7. Vitally, 8. Planhat Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for customer success platforms worldwide in September 2026? - In September 2026, Totango overtook ChurnZero to rank 4th among customer success platforms worldwide, with 12.8% of the searches. - In September 2026, HubSpot gained share of searches among customer success platforms worldwide, from 4% to 4.5%. ## How has branded search for HubSpot and Totango changed worldwide over the last 12 months? | Month | HubSpot estimated searches | HubSpot Share of Search | HubSpot rank | Totango estimated searches | Totango Share of Search | Totango rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 2.9K | 4.4% | 6 | 3.6K | 5.4% | 5 | | Dec 2025 | 2.9K | 5.1% | 6 | 3.6K | 6.4% | 5 | | Jan 2026 | 3.6K | 7.2% | 5 | 3.6K | 7.2% | 6 | | Feb 2026 | 2.9K | 5.5% | 6 | 4.4K | 8.3% | 5 | | Mar 2026 | 3.6K | 6.8% | 5 | 3.6K | 6.8% | 6 | | Apr 2026 | 2.9K | 5.6% | 6 | 3.6K | 7% | 5 | | May 2026 | 2.4K | 5.2% | 6 | 2.9K | 6.2% | 5 | | Jun 2026 | 2.9K | 5.3% | 5 | 2.9K | 5.3% | 6 | | Jul 2026 | 2.9K | 7.6% | 5 | 2.4K | 6.3% | 6 | | Aug 2026 | 1.9K | 4% | 6 | 2.4K | 5% | 5 | | Sep 2026 | 1.9K | 4.5% | 6 | 5.4K | 12.8% | 4 | | Oct 2026 | — | — | — | — | — | — | ## How are HubSpot’s and Totango’s branded searches counted? Brandwave collects information about searches that people make online using HubSpot’s and Totango’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **HubSpot**: Measured on the search term “hubspot service hub”. - **Totango**: Measured on the search term “totango”. - [HubSpot profile](/demand/global-en/brands/hubspot) - [Totango profile](/demand/global-en/brands/totango) - [All customer success platforms worldwide](/demand/global-en/categories/customer-success-platforms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is HubSpot or Totango more popular in search? In September 2026, Totango had more branded searches than HubSpot among customer success platforms worldwide. Totango had about 5,400 branded searches, while HubSpot had 1,900. Totango made up 12.8% of all customer success platform searches we track, and HubSpot accounted for 4.5%. ## Cite this page Brandwave. "HubSpot vs Totango: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/hubspot-vs-totango This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hubspot-vs-totango. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.