--- title: "HubSpot vs Semrush: Which is more popular?" description: "Is HubSpot or Semrush more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Content marketing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/hubspot-vs-semrush" publisher: "Brandwave" --- # HubSpot vs Semrush: Which is more popular? Is HubSpot or Semrush more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Content marketing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: HubSpot and Semrush - **Competitive set**: Content marketing platforms - **Market**: Global - **Month measured**: Sep 2026 - **HubSpot Share of Search**: 0.1% - **Semrush Share of Search**: 68.8% ## Is HubSpot or Semrush more popular in search? - In September 2026, Semrush had more branded searches than HubSpot among content marketing platforms worldwide. Semrush had about 673,000 branded searches, while HubSpot had 1,000. Semrush made up 68.8% of all content marketing platform searches we track, and HubSpot accounted for 0.1%. - Semrush was ahead of HubSpot in every measured month of the 11 months ending September 2026. - Across the 11 months ending September 2026, HubSpot’s share of searches among content marketing platforms worldwide moved from 0.09% to 0.1%, and its estimated monthly branded searches held steady at 1K. - Across the 11 months ending September 2026, Semrush’s share of searches among content marketing platforms worldwide moved from 74% to 68.8%, and its estimated monthly branded searches moved from 823K to 673K. ## Top content marketing platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, HubSpot was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Semrush was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. HubSpot was listed before Semrush in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | HubSpot | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Semrush | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | CoSchedule | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Optimizely | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | StoryChief | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Contently | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Skyword | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Uberflip | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about content marketing platforms - Asked ChatGPT "Which content marketing platform should I use?": 1. HubSpot, 2. Semrush, 3. CoSchedule, 4. StoryChief - Asked ChatGPT "What are the best content marketing platforms?": 1. HubSpot, 2. Semrush, 3. StoryChief, 4. CoSchedule, 5. Contently - Asked ChatGPT "What's the best content marketing platform for a marketing team?": 1. HubSpot, 2. Semrush, 3. CoSchedule, 4. Optimizely, 5. StoryChief - Searched Google, AI Overview "content marketing platform": 1. Optimizely, 2. HubSpot, 3. Contently - Searched Google, AI Overview "content planning software": 1. CoSchedule Not named in any answer: Skyword and Uberflip. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for content marketing platforms worldwide in September 2026? - Semrush’s share of searches among content marketing platforms worldwide has lost ground for 3 months in a row, from 70.6% to 68.8% in September 2026. ## How has branded search for HubSpot and Semrush changed worldwide over the last 12 months? | Month | HubSpot estimated searches | HubSpot Share of Search | HubSpot rank | Semrush estimated searches | Semrush Share of Search | Semrush rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 1K | 0.09% | 7 | 823K | 74% | 1 | | Dec 2025 | 1.3K | 0.14% | 7 | 673K | 70% | 1 | | Jan 2026 | 1.3K | 0.13% | 7 | 673K | 65.9% | 1 | | Feb 2026 | 1.6K | 0.17% | 7 | 673K | 69.8% | 1 | | Mar 2026 | 2.4K | 0.21% | 7 | 823K | 73.5% | 1 | | Apr 2026 | 1.6K | 0.14% | 7 | 823K | 74% | 1 | | May 2026 | 1.6K | 0.17% | 7 | 673K | 70% | 1 | | Jun 2026 | 1.6K | 0.17% | 7 | 673K | 70.6% | 1 | | Jul 2026 | 1.6K | 0.17% | 7 | 673K | 70.4% | 1 | | Aug 2026 | 1.3K | 0.13% | 7 | 673K | 68.9% | 1 | | Sep 2026 | 1K | 0.1% | 7 | 673K | 68.8% | 1 | | Oct 2026 | — | — | — | — | — | — | ## How are HubSpot’s and Semrush’s branded searches counted? Brandwave collects information about searches that people make online using HubSpot’s and Semrush’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **HubSpot**: Measured on the search term “hubspot content hub”. - **Semrush**: Measured on the search term “semrush”. - [HubSpot profile](/demand/global-en/brands/hubspot) - [Semrush profile](/demand/global-en/brands/semrush) - [All content marketing platforms worldwide](/demand/global-en/categories/content-marketing-platforms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is HubSpot or Semrush more popular in search? In September 2026, Semrush had more branded searches than HubSpot among content marketing platforms worldwide. Semrush had about 673,000 branded searches, while HubSpot had 1,000. Semrush made up 68.8% of all content marketing platform searches we track, and HubSpot accounted for 0.1%. ## Cite this page Brandwave. "HubSpot vs Semrush: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/hubspot-vs-semrush This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hubspot-vs-semrush. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.