--- title: "HubSpot vs Salesloft: Which is searched more?" description: "Is HubSpot or Salesloft more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sales engagement platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/hubspot-vs-salesloft" publisher: "Brandwave" --- # HubSpot vs Salesloft: Which is searched more? Is HubSpot or Salesloft more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sales engagement platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: HubSpot and Salesloft - **Competitive set**: Sales engagement platforms - **Market**: Global - **Month measured**: Sep 2026 - **HubSpot Share of Search**: 0.56% - **Salesloft Share of Search**: 9.7% ## Is HubSpot or Salesloft more popular in search? - In September 2026, Salesloft had more branded searches than HubSpot among sales engagement platforms worldwide. Salesloft had about 33,300 branded searches, while HubSpot had 1,900. Salesloft made up 9.7% of all sales engagement platform searches we track, and HubSpot accounted for 0.56%. - Salesloft was ahead of HubSpot in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, HubSpot’s share of searches among sales engagement platforms worldwide moved from 1.7% to 0.56%, and its estimated monthly branded searches moved from 3.6K to 1.9K. - Across the 12 months ending September 2026, Salesloft’s share of searches among sales engagement platforms worldwide moved from 18.7% to 9.7%, and its estimated monthly branded searches moved from 40.8K to 33.3K. ## Top sales engagement platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, both HubSpot and Salesloft showed up in all five answers. Salesloft was listed before HubSpot in four of them. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Outreach | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Salesloft | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Apollo | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | HubSpot | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Yesware | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Groove | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sales engagement platforms - Asked ChatGPT "Which sales engagement platform should I use?": 1. Apollo, 2. Outreach, 3. Salesloft, 4. HubSpot - Asked ChatGPT "What are the best sales engagement platforms?": 1. Outreach, 2. Salesloft, 3. Apollo, 4. HubSpot - Asked ChatGPT "What's the best sales engagement platform for a sales team?": 1. Apollo, 2. Outreach, 3. Salesloft, 4. HubSpot - Searched Google, AI Overview "sales engagement platform": 1. HubSpot, 2. Outreach, 3. Salesloft, 4. Apollo - Searched Google, AI Overview "sales cadence software": 1. Salesloft, 2. Outreach, 3. HubSpot, 4. Apollo Not named in any answer: Yesware and Groove. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for sales engagement platforms worldwide in September 2026? - Estimated monthly branded searches for HubSpot worldwide fell 47.2% over 12 measured months, from 3.6K to 1.9K in September 2026. - Estimated monthly branded searches for Salesloft worldwide fell 18.4% over 12 measured months, from 40.8K to 33.3K in September 2026. ## Month by month | Month | HubSpot estimated searches | HubSpot Share of Search | HubSpot rank | Salesloft estimated searches | Salesloft Share of Search | Salesloft rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.6K | 1.7% | 4 | 40.8K | 18.7% | 2 | | Nov 2025 | 2.4K | 0.98% | 4 | 33.3K | 13.6% | 2 | | Dec 2025 | 2.4K | 1.2% | 4 | 27.3K | 13.6% | 2 | | Jan 2026 | 2.9K | 1.2% | 4 | 33.3K | 13.6% | 2 | | Feb 2026 | 2.9K | 1.2% | 4 | 33.4K | 13.6% | 2 | | Mar 2026 | 2.9K | 0.84% | 5 | 33.4K | 9.6% | 2 | | Apr 2026 | 2.9K | 0.7% | 5 | 33.3K | 8.1% | 2 | | May 2026 | 2.4K | 0.71% | 5 | 27.3K | 8.1% | 2 | | Jun 2026 | 2.4K | 0.85% | 5 | 27.3K | 9.7% | 2 | | Jul 2026 | 1.9K | 0.68% | 5 | 27.3K | 9.7% | 2 | | Aug 2026 | 1.9K | 0.68% | 5 | 27.4K | 9.7% | 2 | | Sep 2026 | 1.9K | 0.56% | 5 | 33.3K | 9.7% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using HubSpot’s and Salesloft’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **HubSpot**: Measured on the search term “hubspot sales hub”. - **Salesloft**: Measured on the search terms “Salesloft”, “salesloft app” and “salesloft cadence”, summed into one figure. - [HubSpot profile](/demand/global-en/brands/hubspot) - [Salesloft profile](/demand/global-en/brands/salesloft) - [All sales engagement platforms worldwide](/demand/global-en/categories/sales-engagement-platforms): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is HubSpot or Salesloft more popular in search? In September 2026, Salesloft had more branded searches than HubSpot among sales engagement platforms worldwide. Salesloft had about 33,300 branded searches, while HubSpot had 1,900. Salesloft made up 9.7% of all sales engagement platform searches we track, and HubSpot accounted for 0.56%. ## Cite this page Brandwave. "HubSpot vs Salesloft: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/hubspot-vs-salesloft This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hubspot-vs-salesloft. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.