--- title: "HubSpot vs Pardot: Which is searched more?" description: "Which is more popular in search, HubSpot or Pardot? Compare estimated monthly branded-search demand and Share of Search inside the Campaign management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/hubspot-vs-pardot" publisher: "Brandwave" --- # HubSpot vs Pardot: Which is searched more? Which is more popular in search, HubSpot or Pardot? Compare estimated monthly branded-search demand and Share of Search inside the Campaign management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: HubSpot and Pardot - **Competitive set**: Campaign management platforms - **Market**: Global - **Month measured**: Aug 2026 - **HubSpot Share of Search**: 93.6% - **Pardot Share of Search**: 0.77% ## Which is more popular in search, HubSpot or Pardot? - In August 2026, HubSpot had more branded searches than Pardot among campaign management platforms worldwide. HubSpot was estimated to have 1.5M branded searches compared to Pardot’s 12.1K, and held a 93.6% Share of Search versus Pardot’s 0.77%. - HubSpot was ahead of Pardot in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, HubSpot’s estimated Share of Search among campaign management platforms worldwide moved from 92.2% to 93.6%, and its estimated monthly branded searches moved from 1.7M to 1.5M. - Across the 11 months ending August 2026, Pardot’s estimated Share of Search among campaign management platforms worldwide moved from 0.97% to 0.77%, and its estimated monthly branded searches moved from 18.1K to 12.1K. ## How did search popularity change for campaign management platforms worldwide in August 2026? - In August 2026, HubSpot lost estimated Share of Search among campaign management platforms worldwide, from 94.2% to 93.6%. - Estimated monthly branded searches for Pardot worldwide fell 33.1% over 11 measured months, from 18.1K to 12.1K in August 2026. ## Month by month | Month | HubSpot estimated searches | HubSpot Share of Search | HubSpot rank | Pardot estimated searches | Pardot Share of Search | Pardot rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.7M | 92.2% | 1 | 18.1K | 0.97% | 3 | | Nov 2025 | 1.4M | 92.1% | 1 | 14.8K | 0.97% | 3 | | Dec 2025 | 1.2M | 92% | 1 | 12.1K | 0.96% | 3 | | Jan 2026 | 1.7M | 93.4% | 1 | 14.8K | 0.8% | 3 | | Feb 2026 | 1.4M | 92.1% | 1 | 14.8K | 0.95% | 3 | | Mar 2026 | 1.8M | 93% | 1 | 14.8K | 0.77% | 3 | | Apr 2026 | 1.7M | 94.3% | 1 | 14.8K | 0.8% | 3 | | May 2026 | 1.5M | 93.1% | 1 | 12.1K | 0.76% | 4 | | Jun 2026 | 1.8M | 94.4% | 1 | 12.1K | 0.65% | 4 | | Jul 2026 | 1.5M | 94.2% | 1 | 12.1K | 0.78% | 4 | | Aug 2026 | 1.5M | 93.6% | 1 | 12.1K | 0.77% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using HubSpot’s and Pardot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **HubSpot**: Measured on the search terms “cost of hubspot crm”, “crm hub spot”, “crm hubspot”, “crm software hubspot”, “crm system hubspot”, “crm systems hubspot”, “free crm hubspot”, “free hubspot crm”, “hub spot free”, “hub spot free crm”, “hubspot”, “hubspot account”, “hubspot app”, “hubspot breeze”, “hubspot cms”, “hubspot com”, “hubspot commerce hub”, “hubspot content hub”, “hubspot crm”, “hubspot crm and sales”, “hubspot crm app”, “hubspot crm cost”, “hubspot crm costs”, “hubspot crm for real estate”, “hubspot crm for sales”, “hubspot crm for small business”, “hubspot crm for startups”, “hubspot crm free”, “hubspot crm free plan”, “hubspot crm free tier”, “hubspot crm free trial”, “hubspot crm free version”, “hubspot crm marketing”, “hubspot crm platform”, “hubspot crm price”, “hubspot crm pricing”, “hubspot crm real estate”, “hubspot crm software”, “hubspot crm system”, “hubspot crm tool”, “hubspot customer relationship management”, “hubspot email marketing”, “hubspot for free”, “hubspot for real estate”, “hubspot for small business”, “hubspot forms”, “hubspot free”, “hubspot free account”, “hubspot free crm”, “hubspot free version”, “hubspot landing pages”, “hubspot lead management”, “hubspot marketing”, “hubspot marketing automation”, “hubspot marketing crm”, “hubspot marketing hub”, “hubspot operations hub”, “hubspot pricing”, “hubspot pricing crm”, “hubspot real estate crm”, “hubspot sales”, “hubspot sales crm”, “hubspot sales hub”, “hubspot sales hub pricing”, “hubspot sales hub professional”, “hubspot sales pricing”, “hubspot sales software”, “hubspot service hub”, “hubspot smart crm”, “hubspot starter crm”, “hubspot.com”, “hubspotfree” and “sales crm hubspot”, summed into one figure. - **Pardot**: Measured on the search term “pardot”. - [HubSpot profile](/demand/global-en/brands/hubspot) - [Pardot profile](/demand/global-en/brands/pardot) - [All campaign management platforms worldwide](/demand/global-en/categories/campaign-management-platforms): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, HubSpot or Pardot? In August 2026, HubSpot had more branded searches than Pardot among campaign management platforms worldwide. HubSpot was estimated to have 1.5M branded searches compared to Pardot’s 12.1K, and held a 93.6% Share of Search versus Pardot’s 0.77%. ## Cite this page Brandwave. "HubSpot vs Pardot: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/hubspot-vs-pardot This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hubspot-vs-pardot. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.