--- title: "HubSpot vs Ortto: Which is searched more?" description: "Is HubSpot or Ortto more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Marketing automation platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/hubspot-vs-ortto" publisher: "Brandwave" --- # HubSpot vs Ortto: Which is searched more? Is HubSpot or Ortto more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Marketing automation platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: HubSpot and Ortto - **Competitive set**: Marketing automation platforms - **Market**: Global - **Month measured**: Sep 2026 - **HubSpot Share of Search**: 55.9% - **Ortto Share of Search**: 0.07% ## Is HubSpot or Ortto more popular in search? - In September 2026, HubSpot had more branded searches than Ortto among marketing automation platforms worldwide. HubSpot had about 1.5 million branded searches, while Ortto had 1,910. HubSpot made up 55.9% of all marketing automation platform searches we track, and Ortto accounted for 0.07%. - HubSpot was ahead of Ortto in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, HubSpot’s share of searches among marketing automation platforms worldwide moved from 61.1% to 55.9%, and its estimated monthly branded searches held steady at 1.5M. - Across the 12 months ending September 2026, Ortto’s share of searches among marketing automation platforms worldwide moved from 0.1% to 0.07%, and its estimated monthly branded searches moved from 2.4K to 1.9K. ## Top marketing automation platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, HubSpot appeared in all four answers. Ortto did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | HubSpot | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | ActiveCampaign | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Brevo | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Klaviyo | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | Adobe Marketo Engage | 5th | 3 of 3 | 0 of 1 | 3 of 4 | | Ortto | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Keap | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about marketing automation platforms - Asked ChatGPT "Which marketing automation platform should I use?": 1. HubSpot, 2. ActiveCampaign, 3. Klaviyo, 4. Brevo, 5. Adobe Marketo Engage - Asked ChatGPT "What are the best marketing automation platforms?": 1. HubSpot, 2. ActiveCampaign, 3. Klaviyo, 4. Brevo, 5. Adobe Marketo Engage - Asked ChatGPT "What's the best marketing automation platform for cross-channel campaigns?": 1. HubSpot, 2. Adobe Marketo Engage, 3. ActiveCampaign - Searched Google, AI Overview "email automation software": 1. ActiveCampaign, 2. Brevo, 3. HubSpot, 4. Klaviyo Not named in any answer: Ortto and Keap. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for marketing automation platforms worldwide in September 2026? - In September 2026, HubSpot lost share of searches among marketing automation platforms worldwide, from 57.3% to 55.9%. - Estimated monthly branded searches for Ortto worldwide fell 20.7% over 12 measured months, from 2.4K to 1.9K in September 2026. ## Month by month | Month | HubSpot estimated searches | HubSpot Share of Search | HubSpot rank | Ortto estimated searches | Ortto Share of Search | Ortto rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.5M | 61.1% | 1 | 2.4K | 0.1% | 5 | | Nov 2025 | 1.2M | 56.6% | 1 | 1.9K | 0.09% | 5 | | Dec 2025 | 1M | 53.7% | 1 | 1.9K | 0.1% | 5 | | Jan 2026 | 1.5M | 61.6% | 1 | 1.9K | 0.08% | 5 | | Feb 2026 | 1.2M | 56.6% | 1 | 1.9K | 0.09% | 5 | | Mar 2026 | 1.5M | 58.7% | 1 | 2.4K | 0.09% | 5 | | Apr 2026 | 1.5M | 58.9% | 1 | 4.4K | 0.17% | 5 | | May 2026 | 1.2M | 54% | 1 | 2.4K | 0.11% | 5 | | Jun 2026 | 1.5M | 59% | 1 | 1.9K | 0.07% | 5 | | Jul 2026 | 1.2M | 54.2% | 1 | 1.9K | 0.08% | 5 | | Aug 2026 | 1.2M | 57.3% | 1 | 1.9K | 0.09% | 5 | | Sep 2026 | 1.5M | 55.9% | 1 | 1.9K | 0.07% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using HubSpot’s and Ortto’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **HubSpot**: Measured on the search terms “crm hub spot”, “crm software hubspot”, “crm system hubspot”, “crm systems hubspot”, “hubspot”, “hubspot app”, “hubspot breeze”, “hubspot cms”, “hubspot commerce hub”, “hubspot content hub”, “hubspot crm system”, “hubspot customer relationship management”, “hubspot forms”, “hubspot landing pages”, “hubspot marketing crm”, “hubspot operations hub”, “hubspot sales”, “hubspot sales hub”, “hubspot sales software”, “hubspot service hub” and “sales crm hubspot”, summed into one figure. - **Ortto**: Measured on the search terms “ortto” and “ortto ai”, summed into one figure. - [HubSpot profile](/demand/global-en/brands/hubspot) - [Ortto profile](/demand/global-en/brands/ortto) - [All marketing automation platforms worldwide](/demand/global-en/categories/marketing-automation-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is HubSpot or Ortto more popular in search? In September 2026, HubSpot had more branded searches than Ortto among marketing automation platforms worldwide. HubSpot had about 1.5 million branded searches, while Ortto had 1,910. HubSpot made up 55.9% of all marketing automation platform searches we track, and Ortto accounted for 0.07%. ## Cite this page Brandwave. "HubSpot vs Ortto: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/hubspot-vs-ortto This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hubspot-vs-ortto. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.