--- title: "HubSpot vs Kameleoon: Which is searched more?" description: "Is HubSpot or Kameleoon more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the B2B website personalization platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/hubspot-vs-kameleoon" publisher: "Brandwave" --- # HubSpot vs Kameleoon: Which is searched more? Is HubSpot or Kameleoon more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the B2B website personalization platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: HubSpot and Kameleoon - **Competitive set**: B2B website personalization platforms - **Market**: Global - **Month measured**: Sep 2026 - **HubSpot Share of Search**: 80.4% - **Kameleoon Share of Search**: 0.23% ## Is HubSpot or Kameleoon more popular in search? - In September 2026, HubSpot had more branded searches than Kameleoon among B2B website personalization platforms worldwide. HubSpot had about 1.5 million branded searches, while Kameleoon had 4,400. HubSpot made up 80.4% of all B2B website personalization platform searches we track, and Kameleoon accounted for 0.23%. - HubSpot was ahead of Kameleoon in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, HubSpot’s share of searches among B2B website personalization platforms worldwide moved from 79.4% to 80.4%, and its estimated monthly branded searches held steady at 1.5M. - Across the 12 months ending September 2026, Kameleoon’s share of searches among B2B website personalization platforms worldwide moved from 0.28% to 0.23%, and its estimated monthly branded searches moved from 5.4K to 4.4K. ## Top B2B website personalization platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, HubSpot was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Kameleoon did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Demandbase | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Optimizely | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | 6sense | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Mutiny | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | HubSpot | 5th | 3 of 3 | 1 of 2 | 4 of 5 | | Personyze | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Kameleoon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about B2B website personalization platforms - Asked ChatGPT "Which B2B website personalization platform should I use?": 1. 6sense, 2. HubSpot, 3. Optimizely, 4. Mutiny - Asked ChatGPT "What are the best B2B website personalization platforms?": 1. Demandbase, 2. 6sense, 3. Optimizely, 4. Personyze, 5. HubSpot, 6. Mutiny - Asked ChatGPT "What's the best B2B website personalization platform for target account visitors?": 1. Demandbase, 2. Mutiny, 3. 6sense, 4. HubSpot - Searched Google, AI Overview "website personalization software": 1. Optimizely, 2. Personyze - Searched Google, AI Overview "b2b website personalization platform": 1. Mutiny, 2. Demandbase, 3. Optimizely, 4. HubSpot Not named in any answer: Kameleoon. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for B2B website personalization platforms worldwide in September 2026? - In September 2026, HubSpot gained share of searches among B2B website personalization platforms worldwide, from 77% to 80.4%. - Estimated monthly branded searches for Kameleoon worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026. ## Month by month | Month | HubSpot estimated searches | HubSpot Share of Search | HubSpot rank | Kameleoon estimated searches | Kameleoon Share of Search | Kameleoon rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.5M | 79.4% | 1 | 5.4K | 0.28% | 5 | | Nov 2025 | 1.3M | 77% | 1 | 5.4K | 0.33% | 5 | | Dec 2025 | 1M | 73.6% | 1 | 3.6K | 0.26% | 5 | | Jan 2026 | 1.5M | 78.3% | 1 | 4.4K | 0.22% | 5 | | Feb 2026 | 1.3M | 78.1% | 1 | 4.4K | 0.27% | 5 | | Mar 2026 | 1.6M | 80.5% | 1 | 4.4K | 0.23% | 5 | | Apr 2026 | 1.5M | 80.5% | 1 | 4.4K | 0.23% | 5 | | May 2026 | 1.3M | 77.1% | 1 | 4.4K | 0.27% | 5 | | Jun 2026 | 1.5M | 81.1% | 1 | 5.4K | 0.29% | 5 | | Jul 2026 | 1.3M | 77% | 1 | 4.4K | 0.27% | 5 | | Aug 2026 | 1.2M | 77% | 1 | 3.6K | 0.22% | 5 | | Sep 2026 | 1.5M | 80.4% | 1 | 4.4K | 0.23% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using HubSpot’s and Kameleoon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **HubSpot**: Measured on the search terms “crm hub spot”, “crm software hubspot”, “crm system hubspot”, “crm systems hubspot”, “hubspot”, “hubspot app”, “hubspot breeze”, “hubspot cms”, “hubspot commerce hub”, “hubspot content hub”, “hubspot crm system”, “hubspot customer relationship management”, “hubspot email marketing”, “hubspot forms”, “hubspot landing pages”, “hubspot marketing”, “hubspot marketing crm”, “hubspot marketing hub”, “hubspot operations hub”, “hubspot sales”, “hubspot sales hub”, “hubspot sales software”, “hubspot service hub” and “sales crm hubspot”, summed into one figure. - **Kameleoon**: Measured on the search term “kameleoon”. - [HubSpot profile](/demand/global-en/brands/hubspot) - [Kameleoon profile](/demand/global-en/brands/kameleoon) - [All B2B website personalization platforms worldwide](/demand/global-en/categories/b2b-website-personalization-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is HubSpot or Kameleoon more popular in search? In September 2026, HubSpot had more branded searches than Kameleoon among B2B website personalization platforms worldwide. HubSpot had about 1.5 million branded searches, while Kameleoon had 4,400. HubSpot made up 80.4% of all B2B website personalization platform searches we track, and Kameleoon accounted for 0.23%. ## Cite this page Brandwave. "HubSpot vs Kameleoon: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/hubspot-vs-kameleoon This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hubspot-vs-kameleoon. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.