--- title: "HubSpot vs InsightSquared: Which is searched more?" description: "Is HubSpot or InsightSquared more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sales forecasting platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/hubspot-vs-insightsquared" publisher: "Brandwave" --- # HubSpot vs InsightSquared: Which is searched more? Is HubSpot or InsightSquared more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sales forecasting platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: HubSpot and InsightSquared - **Competitive set**: Sales forecasting platforms - **Market**: Global - **Month measured**: Sep 2026 - **HubSpot Share of Search**: 1.9% - **InsightSquared Share of Search**: 0.21% ## Is HubSpot or InsightSquared more popular in search? - In September 2026, HubSpot had more branded searches than InsightSquared among sales forecasting platforms worldwide. HubSpot had about 1,900 branded searches, while InsightSquared had 210. HubSpot made up 1.9% of all sales forecasting platform searches we track, and InsightSquared accounted for 0.21%. - HubSpot was ahead of InsightSquared in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, HubSpot’s share of searches among sales forecasting platforms worldwide moved from 3.3% to 1.9%, and its estimated monthly branded searches moved from 3.6K to 1.9K. - Across the 12 months ending September 2026, InsightSquared’s share of searches among sales forecasting platforms worldwide moved from 0.44% to 0.21%, and its estimated monthly branded searches moved from 480 to 210. ## Top sales forecasting platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, HubSpot appeared in all five answers. InsightSquared did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Salesforce | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Gong | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | HubSpot | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Clari Copilot | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Aviso | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Anaplan | 6th | 2 of 3 | 2 of 2 | 4 of 5 | | BoostUp | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | People.ai | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | InsightSquared | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sales forecasting platforms - Asked ChatGPT "Which sales forecasting platform should I use?": 1. Salesforce, 2. Clari Copilot, 3. Gong, 4. HubSpot, 5. Anaplan - Asked ChatGPT "What are the best sales forecasting platforms?": 1. Salesforce, 2. Gong, 3. Aviso, 4. Anaplan, 5. HubSpot, 6. BoostUp, 7. Clari Copilot - Asked ChatGPT "What's the best sales forecasting platform for a sales team?": 1. Gong, 2. Salesforce, 3. HubSpot, 4. Aviso, 5. Clari Copilot - Searched Google, AI Overview "sales forecast software": 1. Salesforce, 2. Clari Copilot, 3. HubSpot, 4. Gong, 5. Anaplan - Searched Google, AI Overview "revenue forecasting software": 1. Salesforce, 2. HubSpot, 3. Gong, 4. Aviso, 5. Anaplan Not named in any answer: People.ai and InsightSquared. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for sales forecasting platforms worldwide in September 2026? - Estimated monthly branded searches for InsightSquared worldwide fell 56.3% over 12 measured months, from 480 to 210 in September 2026. - Estimated monthly branded searches for HubSpot worldwide fell 47.2% over 12 measured months, from 3.6K to 1.9K in September 2026. ## Month by month | Month | HubSpot estimated searches | HubSpot Share of Search | HubSpot rank | InsightSquared estimated searches | InsightSquared Share of Search | InsightSquared rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.6K | 3.3% | 6 | 480 | 0.44% | 7 | | Nov 2025 | 2.4K | 2.6% | 6 | 320 | 0.35% | 7 | | Dec 2025 | 2.4K | 2.6% | 6 | 390 | 0.43% | 7 | | Jan 2026 | 2.9K | 2.8% | 6 | 390 | 0.37% | 7 | | Feb 2026 | 2.9K | 2.7% | 6 | 320 | 0.3% | 7 | | Mar 2026 | 2.9K | 2.6% | 6 | 480 | 0.43% | 7 | | Apr 2026 | 2.9K | 2.6% | 6 | 320 | 0.29% | 7 | | May 2026 | 2.4K | 2.5% | 6 | 320 | 0.33% | 7 | | Jun 2026 | 2.4K | 2.1% | 6 | 260 | 0.23% | 7 | | Jul 2026 | 1.9K | 1.9% | 6 | 210 | 0.21% | 7 | | Aug 2026 | 1.9K | 2% | 6 | 210 | 0.23% | 7 | | Sep 2026 | 1.9K | 1.9% | 6 | 210 | 0.21% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using HubSpot’s and InsightSquared’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **HubSpot**: Measured on the search term “hubspot sales hub”. - **InsightSquared**: Measured on the search term “insightsquared”. - [HubSpot profile](/demand/global-en/brands/hubspot) - [InsightSquared profile](/demand/global-en/brands/insightsquared) - [All sales forecasting platforms worldwide](/demand/global-en/categories/sales-forecasting-platforms): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is HubSpot or InsightSquared more popular in search? In September 2026, HubSpot had more branded searches than InsightSquared among sales forecasting platforms worldwide. HubSpot had about 1,900 branded searches, while InsightSquared had 210. HubSpot made up 1.9% of all sales forecasting platform searches we track, and InsightSquared accounted for 0.21%. ## Cite this page Brandwave. "HubSpot vs InsightSquared: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/hubspot-vs-insightsquared This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hubspot-vs-insightsquared. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.