--- title: "HubSpot vs Influ2: Which is searched more?" description: "Is HubSpot or Influ2 more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Account-based marketing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/hubspot-vs-influ2" publisher: "Brandwave" --- # HubSpot vs Influ2: Which is searched more? Is HubSpot or Influ2 more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Account-based marketing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: HubSpot and Influ2 - **Competitive set**: Account-based marketing platforms - **Market**: Global - **Month measured**: Sep 2026 - **HubSpot Share of Search**: 92% - **Influ2 Share of Search**: 0.17% ## Is HubSpot or Influ2 more popular in search? - In September 2026, HubSpot had more branded searches than Influ2 among account-based marketing platforms worldwide. HubSpot had about 1.5 million branded searches, while Influ2 had 2,900. HubSpot made up 92% of all account-based marketing platform searches we track, and Influ2 accounted for 0.17%. - HubSpot was ahead of Influ2 in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, HubSpot’s share of searches among account-based marketing platforms worldwide moved from 90.5% to 92%, and its estimated monthly branded searches held steady at 1.5M. - Across the 12 months ending September 2026, Influ2’s share of searches among account-based marketing platforms worldwide moved from 0.14% to 0.17%, and its estimated monthly branded searches moved from 2.4K to 2.9K. ## How did search popularity change for account-based marketing platforms worldwide in September 2026? - In September 2026, HubSpot gained share of searches among account-based marketing platforms worldwide, from 90.4% to 92%. - In September 2026, Influ2 rose from 5th to 4th among account-based marketing platforms worldwide. ## Month by month | Month | HubSpot estimated searches | HubSpot Share of Search | HubSpot rank | Influ2 estimated searches | Influ2 Share of Search | Influ2 rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.5M | 90.5% | 1 | 2.4K | 0.14% | 6 | | Nov 2025 | 1.3M | 90.4% | 1 | 2.4K | 0.17% | 5 | | Dec 2025 | 1M | 88.8% | 1 | 1.9K | 0.16% | 6 | | Jan 2026 | 1.5M | 92% | 1 | 2.4K | 0.14% | 6 | | Feb 2026 | 1.3M | 91.7% | 1 | 2.4K | 0.17% | 5 | | Mar 2026 | 1.6M | 91.8% | 1 | 2.9K | 0.17% | 5 | | Apr 2026 | 1.5M | 92% | 1 | 2.4K | 0.14% | 6 | | May 2026 | 1.3M | 90.4% | 1 | 2.4K | 0.17% | 5 | | Jun 2026 | 1.5M | 92.9% | 1 | 2.9K | 0.18% | 5 | | Jul 2026 | 1.3M | 90.4% | 1 | 2.4K | 0.17% | 5 | | Aug 2026 | 1.2M | 90.4% | 1 | 2.4K | 0.17% | 5 | | Sep 2026 | 1.5M | 92% | 1 | 2.9K | 0.17% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using HubSpot’s and Influ2’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **HubSpot**: Measured on the search terms “crm hub spot”, “crm software hubspot”, “crm system hubspot”, “crm systems hubspot”, “hubspot”, “hubspot app”, “hubspot breeze”, “hubspot cms”, “hubspot commerce hub”, “hubspot content hub”, “hubspot crm system”, “hubspot customer relationship management”, “hubspot email marketing”, “hubspot forms”, “hubspot landing pages”, “hubspot marketing”, “hubspot marketing crm”, “hubspot marketing hub”, “hubspot operations hub”, “hubspot sales”, “hubspot sales hub”, “hubspot sales software”, “hubspot service hub” and “sales crm hubspot”, summed into one figure. - **Influ2**: Measured on the search term “influ2”. - [HubSpot profile](/demand/global-en/brands/hubspot) - [Influ2 profile](/demand/global-en/brands/influ2) - [All account-based marketing platforms worldwide](/demand/global-en/categories/account-based-marketing-platforms): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is HubSpot or Influ2 more popular in search? In September 2026, HubSpot had more branded searches than Influ2 among account-based marketing platforms worldwide. HubSpot had about 1.5 million branded searches, while Influ2 had 2,900. HubSpot made up 92% of all account-based marketing platform searches we track, and Influ2 accounted for 0.17%. ## Cite this page Brandwave. "HubSpot vs Influ2: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/hubspot-vs-influ2 This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hubspot-vs-influ2. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.