---
title: "HubSpot Breeze vs Klaviyo: Which is more popular?"
description: "Is HubSpot Breeze or Klaviyo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the AI marketing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/hubspot-breeze-vs-klaviyo"
publisher: "Brandwave"
---

# HubSpot Breeze vs Klaviyo: Which is more popular?

Is HubSpot Breeze or Klaviyo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the AI marketing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: HubSpot Breeze and Klaviyo
- **Competitive set**: AI marketing platforms
- **Market**: Global
- **Month measured**: Sep 2026
- **HubSpot Breeze Share of Search**: 2.2%
- **Klaviyo Share of Search**: 1.5%

## Is HubSpot Breeze or Klaviyo more popular in search?

- In September 2026, HubSpot Breeze had more branded searches than Klaviyo among AI marketing platforms worldwide. HubSpot Breeze had about 2,900 branded searches, while Klaviyo had 1,900. HubSpot Breeze made up 2.2% of all AI marketing platform searches we track, and Klaviyo accounted for 1.5%.
- HubSpot Breeze was ahead of Klaviyo in every measured month of the 11 months ending September 2026.
- Across the 11 months ending September 2026, HubSpot Breeze’s share of searches among AI marketing platforms worldwide moved from 2.1% to 2.2%, and its estimated monthly branded searches moved from 6.6K to 2.9K.
- Across the 11 months ending September 2026, Klaviyo’s share of searches among AI marketing platforms worldwide moved from 0.23% to 1.5%, and its estimated monthly branded searches moved from 720 to 1.9K.

## Top AI marketing platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, HubSpot Breeze was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Klaviyo was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Klaviyo was listed before HubSpot Breeze in two out of three answers that named either.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Jasper | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Canva | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| Copy.ai | 3rd | 1 of 3 | 2 of 2 | 3 of 5 |
| Klaviyo | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Semrush | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| HubSpot Breeze | 6th | 2 of 3 | 1 of 2 | 3 of 5 |
| Blaze | 7th | 0 of 3 | 1 of 2 | 1 of 5 |
| Writer | 7th | 1 of 3 | 0 of 2 | 1 of 5 |
| Albert | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Pencil | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Persado | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Typeface | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about AI marketing platforms

- Asked ChatGPT "What are the best AI marketing tools?": 1. Canva, 2. Semrush, 3. Jasper, 4. Klaviyo, 5. HubSpot Breeze
- Asked ChatGPT "Which AI platform is best for creating marketing content at scale?": 1. Jasper, 2. Copy.ai, 3. Writer
- Asked ChatGPT "What AI tools do marketing teams use to run campaigns?": 1. Canva, 2. Klaviyo, 3. Jasper, 4. Semrush, 5. HubSpot Breeze
- Searched Google, AI Overview "ai marketing tools": 1. Jasper, 2. Copy.ai, 3. Canva, 4. HubSpot Breeze
- Searched Google, AI Overview "ai marketing platform": 1. Jasper, 2. Copy.ai, 3. Blaze

Not named in any answer: Albert, Pencil, Persado and Typeface.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 23, 2026.

## How did search popularity change for AI marketing platforms worldwide in September 2026?

- In September 2026, Typeface overtook HubSpot Breeze and 3 others to rank 7th among AI marketing platforms worldwide, with 4.2% of the searches.
- In September 2026, Klaviyo overtook Persado and Semrush to rank 10th among AI marketing platforms worldwide, with 1.5% of the searches.
- Estimated monthly branded searches for HubSpot Breeze worldwide fell 56.1% over 11 measured months, from 6.6K to 2.9K in September 2026.

## How has branded search for HubSpot Breeze and Klaviyo changed worldwide over the last 12 months?

| Month | HubSpot Breeze estimated searches | HubSpot Breeze Share of Search | HubSpot Breeze rank | Klaviyo estimated searches | Klaviyo Share of Search | Klaviyo rank |
| --- | --- | --- | --- | --- | --- | --- |
| Nov 2025 | 6.6K | 2.1% | 7 | 720 | 0.23% | 12 |
| Dec 2025 | 4.4K | 1.9% | 7 | 590 | 0.26% | 12 |
| Jan 2026 | 5.4K | 1.8% | 7 | 720 | 0.24% | 12 |
| Feb 2026 | 5.4K | 1.9% | 7 | 880 | 0.31% | 12 |
| Mar 2026 | 6.6K | 2% | 7 | 1K | 0.3% | 12 |
| Apr 2026 | 8.1K | 3% | 7 | 880 | 0.32% | 12 |
| May 2026 | 5.4K | 2.5% | 7 | 720 | 0.33% | 12 |
| Jun 2026 | 4.4K | 2.5% | 7 | 720 | 0.41% | 12 |
| Jul 2026 | 3.6K | 2.4% | 7 | 480 | 0.32% | 12 |
| Aug 2026 | 2.9K | 2% | 7 | 480 | 0.34% | 12 |
| Sep 2026 | 2.9K | 2.2% | 8 | 1.9K | 1.5% | 10 |
| Oct 2026 | — | — | — | — | — | — |

## How are HubSpot Breeze’s and Klaviyo’s branded searches counted?

Brandwave collects information about searches that people make online using HubSpot Breeze’s and Klaviyo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **HubSpot Breeze**: Measured on the search terms “hubspot ai” and “hubspot artificial intelligence”, summed into one figure.
- **Klaviyo**: Measured on the search term “klaviyo ai”.

- [HubSpot Breeze profile](/demand/global-en/brands/hubspot-breeze)
- [Klaviyo profile](/demand/global-en/brands/klaviyo)
- [All AI marketing platforms worldwide](/demand/global-en/categories/ai-marketing-platforms): The set both shares are measured inside, 12 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is HubSpot Breeze or Klaviyo more popular in search?

In September 2026, HubSpot Breeze had more branded searches than Klaviyo among AI marketing platforms worldwide. HubSpot Breeze had about 2,900 branded searches, while Klaviyo had 1,900. HubSpot Breeze made up 2.2% of all AI marketing platform searches we track, and Klaviyo accounted for 1.5%.

## Cite this page

Brandwave. "HubSpot Breeze vs Klaviyo: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/hubspot-breeze-vs-klaviyo

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hubspot-breeze-vs-klaviyo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
