--- title: "Hubbell vs Lutron: Which is searched more?" description: "Is Hubbell or Lutron more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Electrical accessory brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/hubbell-vs-lutron" publisher: "Brandwave" --- # Hubbell vs Lutron: Which is searched more? Is Hubbell or Lutron more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Electrical accessory brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hubbell and Lutron - **Competitive set**: Electrical accessory brands - **Market**: Global - **Month measured**: Sep 2026 - **Hubbell Share of Search**: 3.2% - **Lutron Share of Search**: 3.2% ## Is Hubbell or Lutron more popular in search? - In September 2026, Hubbell and Lutron were level in searches among electrical accessory brands worldwide, with an estimated 60.5K branded searches each, at 3.2% of the total each. - Hubbell was ahead of Lutron in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Hubbell’s share of searches among electrical accessory brands worldwide moved from 4.7% to 3.2%, and its estimated monthly branded searches moved from 90.5K to 60.5K. - Across the 12 months ending September 2026, Lutron’s share of searches among electrical accessory brands worldwide moved from 3.1% to 3.2%, and its estimated monthly branded searches held steady at 60.5K. ## Top electrical accessory brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Lutron was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Hubbell was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Lutron was listed before Hubbell in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Leviton | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Lutron | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Legrand | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Hubbell | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Schneider Electric | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | ABB | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hager | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | PDL | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | HPM | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Clipsal | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about electrical accessory brands - Asked ChatGPT "Which electrical accessory brand should I buy?": 1. Leviton, 2. Lutron, 3. Legrand - Asked ChatGPT "What are the best electrical accessory brands?": 1. Leviton, 2. Lutron, 3. Legrand, 4. Hubbell, 5. Schneider Electric - Asked ChatGPT "What's the best electrical accessory brand for a home renovation?": 1. Leviton, 2. Lutron, 3. Legrand - Searched Google, AI Overview "switch and socket brands": 1. Leviton, 2. Legrand, 3. Lutron, 4. Hubbell - Searched Google, AI Overview "home electrical accessories": named none of the brands we track Not named in any answer: ABB, Hager, PDL, HPM and Clipsal. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for electrical accessory brands worldwide in September 2026? - Estimated monthly branded searches for Hubbell worldwide fell 33.1% over 12 measured months, from 90.5K to 60.5K in September 2026. ## Month by month | Month | Hubbell estimated searches | Hubbell Share of Search | Hubbell rank | Lutron estimated searches | Lutron Share of Search | Lutron rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90.5K | 4.7% | 5 | 60.5K | 3.1% | 7 | | Nov 2025 | 74K | 4.1% | 6 | 60.5K | 3.4% | 7 | | Dec 2025 | 74K | 4.7% | 6 | 49.5K | 3.1% | 8 | | Jan 2026 | 90.5K | 5.1% | 5 | 60.5K | 3.4% | 7 | | Feb 2026 | 90.5K | 5.3% | 5 | 49.5K | 2.9% | 7 | | Mar 2026 | 110K | 5.6% | 5 | 60.5K | 3.1% | 7 | | Apr 2026 | 74K | 4.2% | 6 | 49.5K | 2.8% | 8 | | May 2026 | 74K | 4.3% | 6 | 49.5K | 2.9% | 8 | | Jun 2026 | 60.5K | 3.5% | 6 | 49.5K | 2.8% | 8 | | Jul 2026 | 60.5K | 3.6% | 6 | 49.5K | 2.9% | 8 | | Aug 2026 | 60.5K | 3.5% | 6 | 60.5K | 3.5% | 7 | | Sep 2026 | 60.5K | 3.2% | 6 | 60.5K | 3.2% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Hubbell’s and Lutron’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hubbell**: Measured on the search term “hubbell”. - **Lutron**: Measured on the search term “lutron”. - [Hubbell profile](/demand/global-en/brands/hubbell) - [Lutron profile](/demand/global-en/brands/lutron) - [All electrical accessory brands worldwide](/demand/global-en/categories/electrical-accessory-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hubbell or Lutron more popular in search? In September 2026, Hubbell and Lutron were level in searches among electrical accessory brands worldwide, with an estimated 60.5K branded searches each, at 3.2% of the total each. ## Cite this page Brandwave. "Hubbell vs Lutron: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/hubbell-vs-lutron This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hubbell-vs-lutron. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.