---
title: "HTH vs Zodiac: Which is searched more?"
description: "Which is more popular in search, HTH or Zodiac? Compare estimated monthly branded-search demand and Share of Search inside the Pool chemicals set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/hth-pool-vs-zodiac-pool"
publisher: "Brandwave"
---

# HTH vs Zodiac: Which is searched more?

Which is more popular in search, HTH or Zodiac? Compare estimated monthly branded-search demand and Share of Search inside the Pool chemicals set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: HTH and Zodiac
- **Competitive set**: Pool chemicals
- **Market**: Global
- **Month measured**: Aug 2026
- **HTH Share of Search**: 0.22%
- **Zodiac Share of Search**: 0.92%

## Which is more popular in search, HTH or Zodiac?

- In August 2026, Zodiac had more branded searches than HTH among pool chemicals worldwide. Zodiac was estimated to have 1.6K branded searches compared to HTH’s 390, and held a 0.92% Share of Search versus HTH’s 0.22%.
- Zodiac was ahead of HTH in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, HTH’s estimated Share of Search among pool chemicals worldwide moved from 0.15% to 0.22%, and its estimated monthly branded searches moved from 260 to 390.
- Across the 11 months ending August 2026, Zodiac’s estimated Share of Search among pool chemicals worldwide moved from 0.76% to 0.92%, and its estimated monthly branded searches moved from 1.3K to 1.6K.

## How did search popularity change for pool chemicals worldwide in August 2026?

- Estimated monthly branded searches for HTH worldwide rose 50% over 11 measured months, from 260 to 390 in August 2026.
- Estimated monthly branded searches for Zodiac worldwide rose 23.1% over 11 measured months, from 1.3K to 1.6K in August 2026.

## Month by month

| Month | HTH estimated searches | HTH Share of Search | HTH rank | Zodiac estimated searches | Zodiac Share of Search | Zodiac rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 260 | 0.15% | 5 | 1.3K | 0.76% | 4 |
| Nov 2025 | 260 | 0.15% | 5 | 1.3K | 0.76% | 4 |
| Dec 2025 | 210 | 0.15% | 6 | 1K | 0.7% | 4 |
| Jan 2026 | 260 | 0.15% | 6 | 1K | 0.58% | 4 |
| Feb 2026 | 260 | 0.18% | 5 | 1K | 0.7% | 4 |
| Mar 2026 | 320 | 0.19% | 5 | 1.3K | 0.75% | 4 |
| Apr 2026 | 390 | 0.23% | 5 | 1.6K | 0.93% | 3 |
| May 2026 | 590 | 0.34% | 5 | 1.9K | 1.1% | 3 |
| Jun 2026 | 880 | 0.5% | 5 | 2.4K | 1.4% | 3 |
| Jul 2026 | 720 | 0.41% | 5 | 1.9K | 1.1% | 3 |
| Aug 2026 | 390 | 0.22% | 5 | 1.6K | 0.92% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using HTH’s and Zodiac’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **HTH**: Measured on the search term “hth pool”.
- **Zodiac**: Measured on the search term “zodiac pool”.

- [HTH profile](/demand/global-en/brands/hth-pool)
- [Zodiac profile](/demand/global-en/brands/zodiac-pool)
- [All pool chemicals worldwide](/demand/global-en/categories/pool-chemicals): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, HTH or Zodiac?

In August 2026, Zodiac had more branded searches than HTH among pool chemicals worldwide. Zodiac was estimated to have 1.6K branded searches compared to HTH’s 390, and held a 0.92% Share of Search versus HTH’s 0.22%.

## Cite this page

Brandwave. "HTH vs Zodiac: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/hth-pool-vs-zodiac-pool

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hth-pool-vs-zodiac-pool. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.