---
title: "HSS Hire vs United Rentals: Which is searched more?"
description: "Which is more popular in search, HSS Hire or United Rentals? Compare estimated monthly branded-search demand and Share of Search inside the Equipment hire brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/hss-hire-vs-united-rentals"
publisher: "Brandwave"
---

# HSS Hire vs United Rentals: Which is searched more?

Which is more popular in search, HSS Hire or United Rentals? Compare estimated monthly branded-search demand and Share of Search inside the Equipment hire brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: HSS Hire and United Rentals
- **Competitive set**: Equipment hire brands
- **Market**: Global
- **Month measured**: Aug 2026
- **HSS Hire Share of Search**: 3.4%
- **United Rentals Share of Search**: 37.8%

## Which is more popular in search, HSS Hire or United Rentals?

- In August 2026, United Rentals had more branded searches than HSS Hire among equipment hire brands worldwide. United Rentals was estimated to have 450K branded searches compared to HSS Hire’s 40.5K, and held a 37.8% Share of Search versus HSS Hire’s 3.4%.
- United Rentals was ahead of HSS Hire in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, HSS Hire’s estimated Share of Search among equipment hire brands worldwide moved from 4% to 3.4%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
- Across the 11 months ending August 2026, United Rentals’ estimated Share of Search among equipment hire brands worldwide moved from 36.4% to 37.8%, and its estimated monthly branded searches held steady at 450K.

## How did search popularity change for equipment hire brands worldwide in August 2026?

- In August 2026, United Rentals gained estimated Share of Search among equipment hire brands worldwide, from 37.3% to 37.8%.
- In August 2026, HSS Hire lost estimated Share of Search among equipment hire brands worldwide, from 4.1% to 3.4%.

## Month by month

| Month | HSS Hire estimated searches | HSS Hire Share of Search | HSS Hire rank | United Rentals estimated searches | United Rentals Share of Search | United Rentals rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 49.5K | 4% | 4 | 450K | 36.4% | 2 |
| Nov 2025 | 40.5K | 3.9% | 5 | 368K | 35.2% | 2 |
| Dec 2025 | 27.1K | 3% | 5 | 368K | 40.7% | 2 |
| Jan 2026 | 33.1K | 3.2% | 5 | 368K | 35.6% | 2 |
| Feb 2026 | 33.1K | 3.3% | 5 | 368K | 36.8% | 2 |
| Mar 2026 | 49.5K | 4% | 4 | 450K | 36.5% | 2 |
| Apr 2026 | 40.5K | 3.4% | 5 | 450K | 37.5% | 2 |
| May 2026 | 40.5K | 3.4% | 4 | 450K | 37.8% | 2 |
| Jun 2026 | 49.5K | 4.1% | 4 | 450K | 37.3% | 2 |
| Jul 2026 | 49.5K | 4.1% | 4 | 450K | 37.3% | 2 |
| Aug 2026 | 40.5K | 3.4% | 4 | 450K | 37.8% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using HSS Hire’s and United Rentals’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **HSS Hire**: Measured on the search term “hss hire”.
- **United Rentals**: Measured on the search term “united rentals”.

- [HSS Hire profile](/demand/global-en/brands/hss-hire)
- [United Rentals profile](/demand/global-en/brands/united-rentals)
- [All equipment hire brands worldwide](/demand/global-en/categories/equipment-hire-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, HSS Hire or United Rentals?

In August 2026, United Rentals had more branded searches than HSS Hire among equipment hire brands worldwide. United Rentals was estimated to have 450K branded searches compared to HSS Hire’s 40.5K, and held a 37.8% Share of Search versus HSS Hire’s 3.4%.

## Cite this page

Brandwave. "HSS Hire vs United Rentals: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/hss-hire-vs-united-rentals

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hss-hire-vs-united-rentals. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.