--- title: "HP vs Polaroid: Which is searched more?" description: "Is HP or Polaroid more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Photo printer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/hp-vs-polaroid" publisher: "Brandwave" --- # HP vs Polaroid: Which is searched more? Is HP or Polaroid more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Photo printer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: HP and Polaroid - **Competitive set**: Photo printer brands - **Market**: Global - **Month measured**: Sep 2026 - **HP Share of Search**: 9.9% - **Polaroid Share of Search**: 3.6% ## Is HP or Polaroid more popular in search? - In September 2026, HP had more branded searches than Polaroid among photo printer brands worldwide. HP had about 27,600 branded searches, while Polaroid had 9,900. HP made up 9.9% of all photo printer brand searches we track, and Polaroid accounted for 3.6%. - HP was ahead of Polaroid in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, HP’s share of searches among photo printer brands worldwide moved from 12.8% to 9.9%, and its estimated monthly branded searches moved from 32.5K to 27.6K. - Across the 12 months ending September 2026, Polaroid’s share of searches among photo printer brands worldwide moved from 4.8% to 3.6%, and its estimated monthly branded searches moved from 12.1K to 9.9K. ## Top photo printer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, HP was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Polaroid did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Canon | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Epson | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Fujifilm | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | HP | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Kodak | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | DNP | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | HiTi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Polaroid | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Citizen | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about photo printer brands - Asked ChatGPT "Which photo printer brand should I buy?": 1. Canon, 2. Epson, 3. Fujifilm - Asked ChatGPT "What are the best photo printer brands?": 1. Canon, 2. Epson, 3. Fujifilm, 4. HP, 5. Kodak - Asked ChatGPT "What's the best photo printer brand for home photo prints?": 1. Canon, 2. Epson - Searched Google, AI Overview "best photo printer": 1. Epson, 2. Canon, 3. Fujifilm, 4. Kodak - Searched Google, AI Overview "photo printer for home": 1. Canon, 2. HP, 3. Epson Not named in any answer: DNP, HiTi, Polaroid and Citizen. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for photo printer brands worldwide in September 2026? - In September 2026, Canon overtook HP to rank 2nd among photo printer brands worldwide, with 10.9% of the searches. - In September 2026, HP gained share of searches among photo printer brands worldwide, from 4.2% to 9.9%. - In September 2026, Polaroid gained share of searches among photo printer brands worldwide, from 1.9% to 3.6%. ## Month by month | Month | HP estimated searches | HP Share of Search | HP rank | Polaroid estimated searches | Polaroid Share of Search | Polaroid rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 32.5K | 12.8% | 2 | 12.1K | 4.8% | 6 | | Nov 2025 | 48.6K | 16.2% | 2 | 18.1K | 6% | 6 | | Dec 2025 | 70.4K | 19.4% | 2 | 33.1K | 9.1% | 4 | | Jan 2026 | 59.4K | 18.4% | 2 | 22.2K | 6.9% | 6 | | Feb 2026 | 33.7K | 13.1% | 2 | 12.1K | 4.7% | 6 | | Mar 2026 | 32.5K | 13% | 2 | 12.1K | 4.8% | 6 | | Apr 2026 | 26.6K | 11.2% | 2 | 12.1K | 5.1% | 6 | | May 2026 | 26.6K | 9.6% | 2 | 12.1K | 4.4% | 6 | | Jun 2026 | 26.6K | 10.3% | 3 | 12.1K | 4.7% | 6 | | Jul 2026 | 30.3K | 12% | 2 | 12.1K | 4.8% | 6 | | Aug 2026 | 33.7K | 4.2% | 2 | 14.8K | 1.9% | 6 | | Sep 2026 | 27.6K | 9.9% | 3 | 9.9K | 3.6% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using HP’s and Polaroid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **HP**: Measured on the search terms “hp photo printer” and “hp sprocket”, summed into one figure. - **Polaroid**: Measured on the search term “polaroid hi print”. - [HP profile](/demand/global-en/brands/hp) - [Polaroid profile](/demand/global-en/brands/polaroid) - [All photo printer brands worldwide](/demand/global-en/categories/photo-printer-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is HP or Polaroid more popular in search? In September 2026, HP had more branded searches than Polaroid among photo printer brands worldwide. HP had about 27,600 branded searches, while Polaroid had 9,900. HP made up 9.9% of all photo printer brand searches we track, and Polaroid accounted for 3.6%. ## Cite this page Brandwave. "HP vs Polaroid: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/hp-vs-polaroid This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hp-vs-polaroid. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.