---
title: "HP vs Microsoft Surface: Which is searched more?"
description: "Which is more popular in search, HP or Microsoft Surface? Compare estimated monthly branded-search demand and Share of Search inside the Laptop brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/hp-vs-microsoft-surface"
publisher: "Brandwave"
---

# HP vs Microsoft Surface: Which is searched more?

Which is more popular in search, HP or Microsoft Surface? Compare estimated monthly branded-search demand and Share of Search inside the Laptop brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: HP and Microsoft Surface
- **Competitive set**: Laptop brands
- **Market**: Global
- **Month measured**: Sep 2026
- **HP Share of Search**: 1.6%
- **Microsoft Surface Share of Search**: 2.3%

## Which is more popular in search, HP or Microsoft Surface?

- In September 2026, Microsoft Surface had more branded searches than HP among laptop brands worldwide. Microsoft Surface was estimated to have 368K branded searches compared to HP’s 261K, and held a 2.3% Share of Search versus HP’s 1.6%.
- The lead changed hands 4 times in the 12 months ending September 2026: HP took it in December 2025, Microsoft Surface took it in March 2026, HP took it in April 2026, Microsoft Surface took it in June 2026.
- Across the 12 months ending September 2026, HP’s estimated Share of Search among laptop brands worldwide moved from 2.1% to 1.6%, and its estimated monthly branded searches moved from 328K to 261K.
- Across the 12 months ending September 2026, Microsoft Surface’s estimated Share of Search among laptop brands worldwide moved from 2.4% to 2.3%, and its estimated monthly branded searches held steady at 368K.

## How did search popularity change for laptop brands worldwide in September 2026?

- Estimated monthly branded searches for HP worldwide fell 20.5% over 12 measured months, from 328K to 261K in September 2026.

## Month by month

| Month | HP estimated searches | HP Share of Search | HP rank | Microsoft Surface estimated searches | Microsoft Surface Share of Search | Microsoft Surface rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 328K | 2.1% | 7 | 368K | 2.4% | 6 |
| Nov 2025 | 316K | 1.9% | 7 | 368K | 2.2% | 6 |
| Dec 2025 | 323K | 2.1% | 6 | 301K | 1.9% | 7 |
| Jan 2026 | 328K | 2.1% | 6 | 301K | 1.9% | 7 |
| Feb 2026 | 319K | 2.3% | 6 | 301K | 2.1% | 7 |
| Mar 2026 | 323K | 1.8% | 7 | 368K | 2.1% | 6 |
| Apr 2026 | 316K | 2.3% | 6 | 301K | 2.2% | 7 |
| May 2026 | 261K | 1.9% | 6 | 246K | 1.8% | 7 |
| Jun 2026 | 258K | 1.7% | 7 | 368K | 2.5% | 6 |
| Jul 2026 | 258K | 1.8% | 7 | 301K | 2.1% | 6 |
| Aug 2026 | 261K | 1.6% | 7 | 301K | 1.9% | 6 |
| Sep 2026 | 261K | 1.6% | 7 | 368K | 2.3% | 6 |

## How each brand is measured

Brandwave collects information about searches that people make online using HP’s and Microsoft Surface’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **HP**: Measured on the search terms “hp envy printer” and “hp printer”, summed into one figure.
- **Microsoft Surface**: Measured on the search term “microsoftsurface”.

- [HP profile](/demand/global-en/brands/hp)
- [Microsoft Surface profile](/demand/global-en/brands/microsoft-surface)
- [All laptop brands worldwide](/demand/global-en/categories/laptop-brands): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, HP or Microsoft Surface?

In September 2026, Microsoft Surface had more branded searches than HP among laptop brands worldwide. Microsoft Surface was estimated to have 368K branded searches compared to HP’s 261K, and held a 2.3% Share of Search versus HP’s 1.6%.

## Cite this page

Brandwave. "HP vs Microsoft Surface: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/hp-vs-microsoft-surface

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hp-vs-microsoft-surface. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.