---
title: "HP vs Lenovo: Which is more popular by branded search?"
description: "Which is more popular in search, HP or Lenovo? Compare estimated monthly branded-search demand and Share of Search inside the Laptop brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/hp-vs-lenovo"
publisher: "Brandwave"
---

# HP vs Lenovo: Which is more popular by branded search?

Which is more popular in search, HP or Lenovo? Compare estimated monthly branded-search demand and Share of Search inside the Laptop brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: HP and Lenovo
- **Competitive set**: Laptop brands
- **Market**: Global
- **Month measured**: Aug 2026
- **HP Share of Search**: 2.8%
- **Lenovo Share of Search**: 24.4%

## Which is more popular in search, HP or Lenovo?

- In August 2026, Lenovo had more branded searches than HP among laptop brands worldwide. Lenovo was estimated to have 2.7M branded searches compared to HP’s 316K, and held a 24.4% Share of Search versus HP’s 2.8%.
- Lenovo was ahead of HP in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, HP’s estimated Share of Search among laptop brands worldwide moved from 3.8% to 2.8%, and its estimated monthly branded searches moved from 396K to 316K.
- Across the 11 months ending August 2026, Lenovo’s estimated Share of Search among laptop brands worldwide moved from 26.5% to 24.4%, and its estimated monthly branded searches held steady at 2.7M.

## How did search popularity change for laptop brands worldwide in August 2026?

- In August 2026, Lenovo lost estimated Share of Search among laptop brands worldwide, from 28% to 24.4%.
- Estimated monthly branded searches for HP worldwide fell 20.1% over 11 measured months, from 396K to 316K in August 2026.

## Month by month

| Month | HP estimated searches | HP Share of Search | HP rank | Lenovo estimated searches | Lenovo Share of Search | Lenovo rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 396K | 3.8% | 5 | 2.7M | 26.5% | 2 |
| Nov 2025 | 379K | 3.4% | 5 | 3.4M | 30.4% | 2 |
| Dec 2025 | 386K | 3.8% | 5 | 2.7M | 26.9% | 2 |
| Jan 2026 | 391K | 3.8% | 5 | 2.7M | 26.5% | 2 |
| Feb 2026 | 374K | 3.9% | 5 | 2.2M | 23.2% | 2 |
| Mar 2026 | 374K | 3% | 5 | 2.7M | 22.1% | 2 |
| Apr 2026 | 371K | 4% | 5 | 2.2M | 24% | 2 |
| May 2026 | 312K | 3.4% | 5 | 2.2M | 24.1% | 2 |
| Jun 2026 | 313K | 3.1% | 5 | 2.7M | 26.8% | 2 |
| Jul 2026 | 313K | 3.2% | 5 | 2.7M | 28% | 2 |
| Aug 2026 | 316K | 2.8% | 5 | 2.7M | 24.4% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using HP’s and Lenovo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **HP**: Measured on the search terms “hp com”, “hp envy printer”, “hp printer” and “printer hp”, summed into one figure.
- **Lenovo**: Measured on the search term “lenovo”.

- [HP profile](/demand/global-en/brands/hp)
- [Lenovo profile](/demand/global-en/brands/lenovo)
- [All laptop brands worldwide](/demand/global-en/categories/laptop-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, HP or Lenovo?

In August 2026, Lenovo had more branded searches than HP among laptop brands worldwide. Lenovo was estimated to have 2.7M branded searches compared to HP’s 316K, and held a 24.4% Share of Search versus HP’s 2.8%.

## Cite this page

Brandwave. "HP vs Lenovo: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/hp-vs-lenovo

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hp-vs-lenovo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.