--- title: "HP vs LD Products: Which is searched more?" description: "Is HP or LD Products more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Printer toner brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/hp-vs-ld-products" publisher: "Brandwave" --- # HP vs LD Products: Which is searched more? Is HP or LD Products more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Printer toner brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: HP and LD Products - **Competitive set**: Printer toner brands - **Market**: Global - **Month measured**: Sep 2026 - **HP Share of Search**: 1.3% - **LD Products Share of Search**: 0.25% ## Is HP or LD Products more popular in search? - In September 2026, HP had more branded searches than LD Products among printer toner brands worldwide. HP had about 14,800 branded searches, while LD Products had 2,900. HP made up 1.3% of all printer toner brand searches we track, and LD Products accounted for 0.25%. - HP was ahead of LD Products in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, HP’s share of searches among printer toner brands worldwide moved from 2.4% to 1.3%, and its estimated monthly branded searches moved from 27.1K to 14.8K. - Across the 12 months ending September 2026, LD Products’ share of searches among printer toner brands worldwide moved from 0.32% to 0.25%, and its estimated monthly branded searches moved from 3.6K to 2.9K. ## Top printer toner brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, HP appeared in all five answers. LD Products was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. HP was listed before LD Products in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | HP | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Brother | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Canon | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | LD Products | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Epson | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kyocera | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Fuji Xerox | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about printer toner brands - Asked ChatGPT "Which printer toner brand should I buy?": 1. HP, 2. Brother, 3. Canon, 4. LD Products - Asked ChatGPT "What are the best printer toner brands?": 1. HP, 2. Brother, 3. Canon, 4. LD Products - Asked ChatGPT "What's the best printer toner brand for office printing?": 1. Brother, 2. HP, 3. Canon - Searched Google, AI Overview "cheap printer toner": 1. LD Products, 2. HP, 3. Brother - Searched Google, AI Overview "printer toner brands": 1. HP, 2. Brother, 3. Canon, 4. LD Products Not named in any answer: Epson, Kyocera and Fuji Xerox. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for printer toner brands worldwide in September 2026? - Estimated monthly branded searches for HP worldwide fell 45.4% over 12 measured months, from 27.1K to 14.8K in September 2026. - Estimated monthly branded searches for LD Products worldwide fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026. ## Month by month | Month | HP estimated searches | HP Share of Search | HP rank | LD Products estimated searches | LD Products Share of Search | LD Products rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 27.1K | 2.4% | 5 | 3.6K | 0.32% | 7 | | Nov 2025 | 14.8K | 1.3% | 5 | 2.9K | 0.26% | 7 | | Dec 2025 | 22.2K | 2% | 5 | 3.6K | 0.33% | 7 | | Jan 2026 | 27.1K | 2% | 5 | 4.4K | 0.33% | 7 | | Feb 2026 | 18.1K | 1.6% | 5 | 4.4K | 0.4% | 7 | | Mar 2026 | 22.2K | 2% | 5 | 4.4K | 0.39% | 7 | | Apr 2026 | 14.8K | 1.4% | 5 | 3.6K | 0.33% | 7 | | May 2026 | 14.8K | 1.4% | 5 | 3.6K | 0.33% | 7 | | Jun 2026 | 12.1K | 1.1% | 6 | 3.6K | 0.33% | 7 | | Jul 2026 | 12.1K | 1.1% | 5 | 2.9K | 0.26% | 7 | | Aug 2026 | 14.8K | 1.3% | 5 | 2.9K | 0.26% | 7 | | Sep 2026 | 14.8K | 1.3% | 5 | 2.9K | 0.25% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using HP’s and LD Products’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **HP**: Measured on the search term “hp envy printer”. - **LD Products**: Measured on the search term “ld products”. - [HP profile](/demand/global-en/brands/hp) - [LD Products profile](/demand/global-en/brands/ld-products) - [All printer toner brands worldwide](/demand/global-en/categories/printer-toner-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is HP or LD Products more popular in search? In September 2026, HP had more branded searches than LD Products among printer toner brands worldwide. HP had about 14,800 branded searches, while LD Products had 2,900. HP made up 1.3% of all printer toner brand searches we track, and LD Products accounted for 0.25%. ## Cite this page Brandwave. "HP vs LD Products: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/hp-vs-ld-products This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hp-vs-ld-products. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.