---
title: "HP vs Kodak: Which is searched more?"
description: "Which is more popular in search, HP or Kodak? Compare estimated monthly branded-search demand and Share of Search inside the Mini printer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/hp-vs-kodak"
publisher: "Brandwave"
---

# HP vs Kodak: Which is searched more?

Which is more popular in search, HP or Kodak? Compare estimated monthly branded-search demand and Share of Search inside the Mini printer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: HP and Kodak
- **Competitive set**: Mini printer brands
- **Market**: Global
- **Month measured**: Sep 2026
- **HP Share of Search**: 2.6%
- **Kodak Share of Search**: 81.8%

## Which is more popular in search, HP or Kodak?

- In September 2026, Kodak had more branded searches than HP among mini printer brands worldwide. Kodak was estimated to have 472K branded searches compared to HP’s 14.8K, and held an 81.8% Share of Search versus HP’s 2.6%.
- Kodak was ahead of HP in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, HP’s estimated Share of Search among mini printer brands worldwide moved from 4.6% to 2.6%, and its estimated monthly branded searches moved from 27.1K to 14.8K.
- Across the 12 months ending September 2026, Kodak’s estimated Share of Search among mini printer brands worldwide moved from 80.2% to 81.8%, and its estimated monthly branded searches moved from 477K to 472K.

## How did search popularity change for mini printer brands worldwide in September 2026?

- Estimated monthly branded searches for HP worldwide fell 45.4% over 12 measured months, from 27.1K to 14.8K in September 2026.

## Month by month

| Month | HP estimated searches | HP Share of Search | HP rank | Kodak estimated searches | Kodak Share of Search | Kodak rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 27.1K | 4.6% | 3 | 477K | 80.2% | 1 |
| Nov 2025 | 14.8K | 2.2% | 3 | 577K | 84.6% | 1 |
| Dec 2025 | 22.2K | 3.2% | 3 | 583K | 83.8% | 1 |
| Jan 2026 | 27.1K | 3.8% | 3 | 577K | 80.8% | 1 |
| Feb 2026 | 18.1K | 3.1% | 3 | 472K | 81.3% | 1 |
| Mar 2026 | 22.2K | 3.8% | 3 | 477K | 80.9% | 1 |
| Apr 2026 | 14.8K | 2.6% | 3 | 477K | 84.3% | 1 |
| May 2026 | 14.8K | 2.6% | 3 | 477K | 84.3% | 1 |
| Jun 2026 | 12.1K | 2.2% | 3 | 472K | 84.6% | 1 |
| Jul 2026 | 12.1K | 2.1% | 3 | 477K | 84.7% | 1 |
| Aug 2026 | 14.8K | 2.5% | 3 | 477K | 81.9% | 1 |
| Sep 2026 | 14.8K | 2.6% | 3 | 472K | 81.8% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using HP’s and Kodak’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **HP**: Measured on the search term “hp envy printer”.
- **Kodak**: Measured on the search terms “kodak” and “kodak film”, summed into one figure.

- [HP profile](/demand/global-en/brands/hp)
- [Kodak profile](/demand/global-en/brands/kodak)
- [All mini printer brands worldwide](/demand/global-en/categories/mini-printer-brands): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, HP or Kodak?

In September 2026, Kodak had more branded searches than HP among mini printer brands worldwide. Kodak was estimated to have 472K branded searches compared to HP’s 14.8K, and held an 81.8% Share of Search versus HP’s 2.6%.

## Cite this page

Brandwave. "HP vs Kodak: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/hp-vs-kodak

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