--- title: "Houzz vs Thumbtack: Which is searched more?" description: "Is Houzz or Thumbtack more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Home services marketplaces set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/houzz-vs-thumbtack" publisher: "Brandwave" --- # Houzz vs Thumbtack: Which is searched more? Is Houzz or Thumbtack more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Home services marketplaces set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Houzz and Thumbtack - **Competitive set**: Home services marketplaces - **Market**: Global - **Month measured**: Sep 2026 - **Houzz Share of Search**: 28.2% - **Thumbtack Share of Search**: <0.01% ## Is Houzz or Thumbtack more popular in search? - In September 2026, Houzz had more branded searches than Thumbtack among home services marketplaces worldwide. Houzz had about 135,000 branded searches, while Thumbtack had 20. Houzz made up 28.2% of all home services marketplace searches we track, and Thumbtack accounted for <0.01%. - Houzz was ahead of Thumbtack in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Houzz’s share of searches among home services marketplaces worldwide moved from 37% to 28.2%, and its estimated monthly branded searches moved from 201K to 135K. - Across the 12 months ending September 2026, Thumbtack’s share of searches among home services marketplaces worldwide moved from 0.08% to <0.01%, and its estimated monthly branded searches moved from 420 to 20. ## Top home services marketplaces in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Thumbtack appeared in all five answers. Houzz was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Thumbtack was listed before Houzz in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Thumbtack | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Angi | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | TaskRabbit | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Houzz | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Handy | 5th | 1 of 3 | 2 of 2 | 3 of 5 | ## Every AI answer about home services marketplaces - Asked ChatGPT "Which home services marketplace should I use?": 1. Angi, 2. Thumbtack, 3. TaskRabbit - Asked ChatGPT "What are the best home services marketplaces?": 1. Thumbtack, 2. Angi, 3. TaskRabbit, 4. Houzz, 5. Handy - Asked ChatGPT "What's the best home services marketplace for a home renovation?": 1. Houzz, 2. Thumbtack, 3. Angi - Searched Google, AI Overview "home services marketplace": 1. Angi, 2. TaskRabbit, 3. Thumbtack, 4. Handy - Searched Google, AI Overview "hire a handyman": 1. TaskRabbit, 2. Thumbtack, 3. Handy Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for home services marketplaces worldwide in September 2026? - In September 2026, Houzz lost share of searches among home services marketplaces worldwide, from 29.2% to 28.2%. - Estimated monthly branded searches for Thumbtack worldwide fell 95.2% over 12 measured months, from 420 to 20 in September 2026. ## Month by month | Month | Houzz estimated searches | Houzz Share of Search | Houzz rank | Thumbtack estimated searches | Thumbtack Share of Search | Thumbtack rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 201K | 37% | 2 | 420 | 0.08% | 5 | | Nov 2025 | 201K | 38.2% | 2 | 410 | 0.08% | 5 | | Dec 2025 | 165K | 33.6% | 2 | 500 | 0.1% | 5 | | Jan 2026 | 201K | 36.9% | 2 | 190 | 0.03% | 5 | | Feb 2026 | 201K | 38.8% | 1 | 40 | <0.01% | 5 | | Mar 2026 | 301K | 39.9% | 1 | 90 | 0.01% | 5 | | Apr 2026 | 246K | 38.8% | 1 | 30 | <0.01% | 5 | | May 2026 | 165K | 31.2% | 2 | 30 | <0.01% | 5 | | Jun 2026 | 135K | 28.1% | 2 | 40 | <0.01% | 5 | | Jul 2026 | 135K | 28.2% | 2 | 40 | <0.01% | 5 | | Aug 2026 | 135K | 29.2% | 2 | 50 | 0.01% | 5 | | Sep 2026 | 135K | 28.2% | 2 | 20 | <0.01% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Houzz’s and Thumbtack’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Houzz**: Measured on the search term “houzz”. - **Thumbtack**: Measured on the search terms “thumbtack home” and “thumbtack marketplace”, summed into one figure. - [Houzz profile](/demand/global-en/brands/houzz) - [Thumbtack profile](/demand/global-en/brands/thumbtack) - [All home services marketplaces worldwide](/demand/global-en/categories/home-services-marketplaces): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Houzz or Thumbtack more popular in search? In September 2026, Houzz had more branded searches than Thumbtack among home services marketplaces worldwide. Houzz had about 135,000 branded searches, while Thumbtack had 20. Houzz made up 28.2% of all home services marketplace searches we track, and Thumbtack accounted for <0.01%. ## Cite this page Brandwave. "Houzz vs Thumbtack: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/houzz-vs-thumbtack This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/houzz-vs-thumbtack. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.