--- title: "House of Staunton vs Wholesale Chess: Which is searched more?" description: "Is House of Staunton or Wholesale Chess more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Chess sets set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/house-of-staunton-vs-wholesale-chess" publisher: "Brandwave" --- # House of Staunton vs Wholesale Chess: Which is searched more? Is House of Staunton or Wholesale Chess more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Chess sets set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: House of Staunton and Wholesale Chess - **Competitive set**: Chess sets - **Market**: Global - **Month measured**: Sep 2026 - **House of Staunton Share of Search**: 50.8% - **Wholesale Chess Share of Search**: 5.5% ## Is House of Staunton or Wholesale Chess more popular in search? - In September 2026, House of Staunton had more branded searches than Wholesale Chess among chess sets worldwide. House of Staunton had about 6,600 branded searches, while Wholesale Chess had 720. House of Staunton made up 50.8% of all chess set searches we track, and Wholesale Chess accounted for 5.5%. - House of Staunton was ahead of Wholesale Chess in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, House of Staunton’s share of searches among chess sets worldwide moved from 52.5% to 50.8%, and its estimated monthly branded searches moved from 8.1K to 6.6K. - Across the 12 months ending September 2026, Wholesale Chess’ share of searches among chess sets worldwide moved from 4.7% to 5.5%, and its estimated monthly branded searches held steady at 720. ## Top chess sets in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, House of Staunton was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Wholesale Chess was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. House of Staunton was listed before Wholesale Chess in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | House of Staunton | 1st | 1 of 3 | 2 of 2 | 3 of 5 | | Regency Chess | 2nd | 1 of 3 | 0 of 2 | 1 of 5 | | Wholesale Chess | 2nd | 0 of 3 | 1 of 2 | 1 of 5 | | DGT | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | The Chess Store | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Chessbazaar | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about chess sets - Asked ChatGPT "Which chess set should I buy?": named none of the brands we track - Asked ChatGPT "What are the best chess set brands?": 1. House of Staunton, 2. Regency Chess, 3. DGT - Asked ChatGPT "What's the best chess set for a home game?": named none of the brands we track - Searched Google, AI Overview "chess sets": 1. House of Staunton, 2. Wholesale Chess, 3. The Chess Store - Searched Google, AI Overview "wooden chess set": 1. House of Staunton Not named in any answer: Chessbazaar. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for chess sets worldwide in September 2026? - In September 2026, Wholesale Chess gained share of searches among chess sets worldwide, from 4.9% to 5.5%. - In September 2026, House of Staunton lost share of searches among chess sets worldwide, from 55.4% to 50.8%. ## Month by month | Month | House of Staunton estimated searches | House of Staunton Share of Search | House of Staunton rank | Wholesale Chess estimated searches | Wholesale Chess Share of Search | Wholesale Chess rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.1K | 52.5% | 1 | 720 | 4.7% | 6 | | Nov 2025 | 12.1K | 56.3% | 1 | 880 | 4.1% | 6 | | Dec 2025 | 14.8K | 59.7% | 1 | 880 | 3.6% | 6 | | Jan 2026 | 14.8K | 64.7% | 1 | 880 | 3.8% | 6 | | Feb 2026 | 9.9K | 59.2% | 1 | 720 | 4.3% | 6 | | Mar 2026 | 12.1K | 63.4% | 1 | 880 | 4.6% | 6 | | Apr 2026 | 18.1K | 69.4% | 1 | 1K | 3.8% | 5 | | May 2026 | 12.1K | 63.7% | 1 | 720 | 3.8% | 6 | | Jun 2026 | 12.1K | 65% | 1 | 720 | 3.9% | 6 | | Jul 2026 | 9.9K | 62.4% | 1 | 590 | 3.7% | 6 | | Aug 2026 | 8.1K | 55.4% | 1 | 720 | 4.9% | 6 | | Sep 2026 | 6.6K | 50.8% | 1 | 720 | 5.5% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using House of Staunton’s and Wholesale Chess’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **House of Staunton**: Measured on the search term “house of staunton”. - **Wholesale Chess**: Measured on the search term “wholesale chess”. - [House of Staunton profile](/demand/global-en/brands/house-of-staunton) - [Wholesale Chess profile](/demand/global-en/brands/wholesale-chess) - [All chess sets worldwide](/demand/global-en/categories/chess-sets): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is House of Staunton or Wholesale Chess more popular in search? In September 2026, House of Staunton had more branded searches than Wholesale Chess among chess sets worldwide. House of Staunton had about 6,600 branded searches, while Wholesale Chess had 720. House of Staunton made up 50.8% of all chess set searches we track, and Wholesale Chess accounted for 5.5%. ## Cite this page Brandwave. "House of Staunton vs Wholesale Chess: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/house-of-staunton-vs-wholesale-chess This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/house-of-staunton-vs-wholesale-chess. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.