---
title: "House of Staunton vs The Chess Store: Which is searched more?"
description: "Is House of Staunton or The Chess Store more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Chess sets set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/house-of-staunton-vs-the-chess-store"
publisher: "Brandwave"
---

# House of Staunton vs The Chess Store: Which is searched more?

Is House of Staunton or The Chess Store more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Chess sets set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: House of Staunton and The Chess Store
- **Competitive set**: Chess sets
- **Market**: Global
- **Month measured**: Sep 2026
- **House of Staunton Share of Search**: 50.8%
- **The Chess Store Share of Search**: 7.7%

## Is House of Staunton or The Chess Store more popular in search?

- In September 2026, House of Staunton had more branded searches than The Chess Store among chess sets worldwide. House of Staunton had about 6,600 branded searches, while The Chess Store had 1,000. House of Staunton made up 50.8% of all chess set searches we track, and The Chess Store accounted for 7.7%.
- House of Staunton was ahead of The Chess Store in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, House of Staunton’s share of searches among chess sets worldwide moved from 52.5% to 50.8%, and its estimated monthly branded searches moved from 8.1K to 6.6K.
- Across the 12 months ending September 2026, The Chess Store’s share of searches among chess sets worldwide moved from 6.5% to 7.7%, and its estimated monthly branded searches held steady at 1K.

## How did search popularity change for chess sets worldwide in September 2026?

- In September 2026, The Chess Store overtook Regency Chess to rank 4th among chess sets worldwide, with 7.7% of the searches.
- In September 2026, House of Staunton lost share of searches among chess sets worldwide, from 55.4% to 50.8%.

## Month by month

| Month | House of Staunton estimated searches | House of Staunton Share of Search | House of Staunton rank | The Chess Store estimated searches | The Chess Store Share of Search | The Chess Store rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 8.1K | 52.5% | 1 | 1K | 6.5% | 5 |
| Nov 2025 | 12.1K | 56.3% | 1 | 1.3K | 6.1% | 5 |
| Dec 2025 | 14.8K | 59.7% | 1 | 1.9K | 7.7% | 5 |
| Jan 2026 | 14.8K | 64.7% | 1 | 1.3K | 5.7% | 5 |
| Feb 2026 | 9.9K | 59.2% | 1 | 1K | 6% | 5 |
| Mar 2026 | 12.1K | 63.4% | 1 | 1K | 5.2% | 5 |
| Apr 2026 | 18.1K | 69.4% | 1 | 880 | 3.4% | 6 |
| May 2026 | 12.1K | 63.7% | 1 | 880 | 4.6% | 5 |
| Jun 2026 | 12.1K | 65% | 1 | 1K | 5.4% | 5 |
| Jul 2026 | 9.9K | 62.4% | 1 | 1K | 6.3% | 4 |
| Aug 2026 | 8.1K | 55.4% | 1 | 1K | 6.8% | 5 |
| Sep 2026 | 6.6K | 50.8% | 1 | 1K | 7.7% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using House of Staunton’s and The Chess Store’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **House of Staunton**: Measured on the search term “house of staunton”.
- **The Chess Store**: Measured on the search term “the chess store”.

- [House of Staunton profile](/demand/global-en/brands/house-of-staunton)
- [The Chess Store profile](/demand/global-en/brands/the-chess-store)
- [All chess sets worldwide](/demand/global-en/categories/chess-sets): The set both shares are measured inside, 6 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is House of Staunton or The Chess Store more popular in search?

In September 2026, House of Staunton had more branded searches than The Chess Store among chess sets worldwide. House of Staunton had about 6,600 branded searches, while The Chess Store had 1,000. House of Staunton made up 50.8% of all chess set searches we track, and The Chess Store accounted for 7.7%.

## Cite this page

Brandwave. "House of Staunton vs The Chess Store: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/house-of-staunton-vs-the-chess-store

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/house-of-staunton-vs-the-chess-store. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.