---
title: "House of Staunton vs Lichess: Which is searched more?"
description: "Which is more popular in search, House of Staunton or Lichess? Compare estimated monthly branded-search demand and Share of Search inside the Chess sets set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/house-of-staunton-vs-lichess"
publisher: "Brandwave"
---

# House of Staunton vs Lichess: Which is searched more?

Which is more popular in search, House of Staunton or Lichess? Compare estimated monthly branded-search demand and Share of Search inside the Chess sets set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: House of Staunton and Lichess
- **Competitive set**: Chess sets
- **Market**: Global
- **Month measured**: Aug 2026
- **House of Staunton Share of Search**: 0.13%
- **Lichess Share of Search**: 59.2%

## Which is more popular in search, House of Staunton or Lichess?

- In August 2026, Lichess had more branded searches than House of Staunton among chess sets worldwide. Lichess was estimated to have 7.5M branded searches compared to House of Staunton’s 16.2K, and held a 59.2% Share of Search versus House of Staunton’s 0.13%.
- Lichess was ahead of House of Staunton in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, House of Staunton’s estimated Share of Search among chess sets worldwide moved from 0.14% to 0.13%, and its estimated monthly branded searches held steady at 16.2K.
- Across the 11 months ending August 2026, Lichess’ estimated Share of Search among chess sets worldwide moved from 63.6% to 59.2%, and its estimated monthly branded searches held steady at 7.5M.

## How did search popularity change for chess sets worldwide in August 2026?

- In August 2026, Lichess lost estimated Share of Search among chess sets worldwide, from 63.9% to 59.2%.

## Month by month

| Month | House of Staunton estimated searches | House of Staunton Share of Search | House of Staunton rank | Lichess estimated searches | Lichess Share of Search | Lichess rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 16.2K | 0.14% | 4 | 7.5M | 63.6% | 1 |
| Nov 2025 | 24.2K | 0.21% | 4 | 7.5M | 63.6% | 1 |
| Dec 2025 | 29.6K | 0.25% | 4 | 7.5M | 63.7% | 1 |
| Jan 2026 | 29.6K | 0.23% | 4 | 7.5M | 59% | 1 |
| Feb 2026 | 19.8K | 0.17% | 4 | 7.5M | 63.9% | 1 |
| Mar 2026 | 24.2K | 0.19% | 4 | 7.5M | 59.2% | 1 |
| Apr 2026 | 36.2K | 0.29% | 4 | 7.5M | 59% | 1 |
| May 2026 | 24.2K | 0.19% | 4 | 7.5M | 59% | 1 |
| Jun 2026 | 24.2K | 0.19% | 4 | 7.5M | 59.2% | 1 |
| Jul 2026 | 19.8K | 0.17% | 4 | 7.5M | 63.9% | 1 |
| Aug 2026 | 16.2K | 0.13% | 4 | 7.5M | 59.2% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using House of Staunton’s and Lichess’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **House of Staunton**: Measured on the search terms “house of staunton” and “house of staunton chess”, summed into one figure.
- **Lichess**: Measured on the search term “lichess”.

- [House of Staunton profile](/demand/global-en/brands/house-of-staunton)
- [Lichess profile](/demand/global-en/brands/lichess)
- [All chess sets worldwide](/demand/global-en/categories/chess-sets): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, House of Staunton or Lichess?

In August 2026, Lichess had more branded searches than House of Staunton among chess sets worldwide. Lichess was estimated to have 7.5M branded searches compared to House of Staunton’s 16.2K, and held a 59.2% Share of Search versus House of Staunton’s 0.13%.

## Cite this page

Brandwave. "House of Staunton vs Lichess: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/house-of-staunton-vs-lichess

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/house-of-staunton-vs-lichess. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.