--- title: "Hourglass vs Sephora Collection: Which is searched more?" description: "Is Hourglass or Sephora Collection more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Concealer brush brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/hourglass-vs-sephora-collection" publisher: "Brandwave" --- # Hourglass vs Sephora Collection: Which is searched more? Is Hourglass or Sephora Collection more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Concealer brush brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hourglass and Sephora Collection - **Competitive set**: Concealer brush brands - **Market**: Global - **Month measured**: Sep 2026 - **Hourglass Share of Search**: 15.7% - **Sephora Collection Share of Search**: 1.8% ## Is Hourglass or Sephora Collection more popular in search? - In September 2026, Hourglass had more branded searches than Sephora Collection among concealer brush brands worldwide. Hourglass had about 162,000 branded searches, while Sephora Collection had 18,100. Hourglass made up 15.7% of all concealer brush brand searches we track, and Sephora Collection accounted for 1.8%. - Hourglass was ahead of Sephora Collection in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Hourglass’ share of searches among concealer brush brands worldwide moved from 12.3% to 15.7%, and its estimated monthly branded searches moved from 168K to 162K. - Across the 12 months ending September 2026, Sephora Collection’s share of searches among concealer brush brands worldwide moved from 1.6% to 1.8%, and its estimated monthly branded searches moved from 22.2K to 18.1K. ## Top concealer brush brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Sephora Collection appeared in all five answers. Hourglass was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Hourglass was listed before Sephora Collection in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Real Techniques | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Rare Beauty | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Hourglass | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Sephora Collection | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | e.l.f. | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | MAC | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about concealer brush brands - Asked ChatGPT "Which concealer brush brand should I buy?": 1. Real Techniques, 2. Rare Beauty, 3. Sephora Collection - Asked ChatGPT "What are the best concealer brush brands?": 1. Hourglass, 2. Sephora Collection, 3. Rare Beauty, 4. Real Techniques, 5. e.l.f. - Asked ChatGPT "What's the best concealer brush brand for precise blending?": 1. Hourglass, 2. Sephora Collection, 3. Real Techniques - Searched Google, AI Overview "best concealer brush": 1. Rare Beauty, 2. Hourglass, 3. Real Techniques, 4. Sephora Collection - Searched Google, AI Overview "concealer brush for under eyes": 1. Real Techniques, 2. Rare Beauty, 3. Sephora Collection Not named in any answer: MAC. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for concealer brush brands worldwide in September 2026? - Estimated monthly branded searches for Sephora Collection worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026. ## Month by month | Month | Hourglass estimated searches | Hourglass Share of Search | Hourglass rank | Sephora Collection estimated searches | Sephora Collection Share of Search | Sephora Collection rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 168K | 12.3% | 3 | 22.2K | 1.6% | 6 | | Nov 2025 | 262K | 13.6% | 2 | 27.1K | 1.4% | 6 | | Dec 2025 | 215K | 12.9% | 2 | 22.2K | 1.3% | 6 | | Jan 2026 | 206K | 15.1% | 2 | 18.1K | 1.3% | 6 | | Feb 2026 | 162K | 14.5% | 2 | 14.8K | 1.3% | 6 | | Mar 2026 | 168K | 14.5% | 2 | 14.8K | 1.3% | 6 | | Apr 2026 | 168K | 14.5% | 2 | 18.1K | 1.6% | 6 | | May 2026 | 137K | 13.2% | 3 | 14.8K | 1.4% | 6 | | Jun 2026 | 132K | 15.2% | 3 | 14.8K | 1.7% | 6 | | Jul 2026 | 137K | 12.1% | 3 | 27.1K | 2.4% | 6 | | Aug 2026 | 162K | 15.7% | 3 | 18.1K | 1.8% | 6 | | Sep 2026 | 162K | 15.7% | 3 | 18.1K | 1.8% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Hourglass’ and Sephora Collection’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hourglass**: Measured on the search terms “hourglass brush” and “hourglass concealer”, summed into one figure. - **Sephora Collection**: Measured on the search term “sephora collection”. - [Hourglass profile](/demand/global-en/brands/hourglass) - [Sephora Collection profile](/demand/global-en/brands/sephora-collection) - [All concealer brush brands worldwide](/demand/global-en/categories/concealer-brush-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hourglass or Sephora Collection more popular in search? In September 2026, Hourglass had more branded searches than Sephora Collection among concealer brush brands worldwide. Hourglass had about 162,000 branded searches, while Sephora Collection had 18,100. Hourglass made up 15.7% of all concealer brush brand searches we track, and Sephora Collection accounted for 1.8%. ## Cite this page Brandwave. "Hourglass vs Sephora Collection: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/hourglass-vs-sephora-collection This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hourglass-vs-sephora-collection. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.