---
title: "Hourglass vs Rimmel: Which is searched more?"
description: "Which is more popular in search, Hourglass or Rimmel? Compare estimated monthly branded-search demand and Share of Search inside the Makeup and cosmetics brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/hourglass-vs-rimmel"
publisher: "Brandwave"
---

# Hourglass vs Rimmel: Which is searched more?

Which is more popular in search, Hourglass or Rimmel? Compare estimated monthly branded-search demand and Share of Search inside the Makeup and cosmetics brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Hourglass and Rimmel
- **Competitive set**: Makeup and cosmetics brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Hourglass Share of Search**: 0.34%
- **Rimmel Share of Search**: 0.42%

## Which is more popular in search, Hourglass or Rimmel?

- In September 2026, Rimmel had more branded searches than Hourglass among makeup and cosmetics brands worldwide. Rimmel was estimated to have 33.1K branded searches compared to Hourglass’ 27.1K, and held a 0.42% Share of Search versus Hourglass’ 0.34%.
- Rimmel was ahead of Hourglass in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hourglass’ estimated Share of Search among makeup and cosmetics brands worldwide moved from 0.27% to 0.34%, and its estimated monthly branded searches held steady at 27.1K.
- Across the 12 months ending September 2026, Rimmel’s estimated Share of Search among makeup and cosmetics brands worldwide moved from 0.41% to 0.42%, and its estimated monthly branded searches moved from 40.5K to 33.1K.

## How did search popularity change for makeup and cosmetics brands worldwide in September 2026?

- Estimated monthly branded searches for Rimmel worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.

## Month by month

| Month | Hourglass estimated searches | Hourglass Share of Search | Hourglass rank | Rimmel estimated searches | Rimmel Share of Search | Rimmel rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 27.1K | 0.27% | 26 | 40.5K | 0.41% | 24 |
| Nov 2025 | 33.1K | 0.19% | 26 | 40.5K | 0.24% | 24 |
| Dec 2025 | 27.1K | 0.23% | 26 | 49.5K | 0.42% | 24 |
| Jan 2026 | 22.2K | 0.22% | 26 | 40.5K | 0.41% | 25 |
| Feb 2026 | 22.2K | 0.27% | 26 | 33.1K | 0.4% | 25 |
| Mar 2026 | 22.2K | 0.25% | 26 | 40.5K | 0.46% | 25 |
| Apr 2026 | 22.2K | 0.28% | 26 | 40.5K | 0.51% | 25 |
| May 2026 | 22.2K | 0.26% | 26 | 33.1K | 0.39% | 25 |
| Jun 2026 | 22.2K | 0.3% | 26 | 33.1K | 0.45% | 25 |
| Jul 2026 | 18.1K | 0.23% | 26 | 33.1K | 0.42% | 25 |
| Aug 2026 | 18.1K | 0.23% | 26 | 33.1K | 0.41% | 25 |
| Sep 2026 | 27.1K | 0.34% | 26 | 33.1K | 0.42% | 25 |

## How each brand is measured

Brandwave collects information about searches that people make online using Hourglass’ and Rimmel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Hourglass**: Measured on the search term “hourglass cosmetic”.
- **Rimmel**: Measured on the search term “rimmel london”.

- [Hourglass profile](/demand/global-en/brands/hourglass)
- [Rimmel profile](/demand/global-en/brands/rimmel)
- [All makeup and cosmetics brands worldwide](/demand/global-en/categories/makeup-brands): The set both shares are measured inside, 27 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Hourglass or Rimmel?

In September 2026, Rimmel had more branded searches than Hourglass among makeup and cosmetics brands worldwide. Rimmel was estimated to have 33.1K branded searches compared to Hourglass’ 27.1K, and held a 0.42% Share of Search versus Hourglass’ 0.34%.

## Cite this page

Brandwave. "Hourglass vs Rimmel: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/hourglass-vs-rimmel

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hourglass-vs-rimmel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.