---
title: "Hourglass vs Rare Beauty: Which is searched more?"
description: "Which is more popular in search, Hourglass or Rare Beauty? Compare estimated monthly branded-search demand and Share of Search inside the Makeup and cosmetics brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/hourglass-vs-rare-beauty"
publisher: "Brandwave"
---

# Hourglass vs Rare Beauty: Which is searched more?

Which is more popular in search, Hourglass or Rare Beauty? Compare estimated monthly branded-search demand and Share of Search inside the Makeup and cosmetics brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Hourglass and Rare Beauty
- **Competitive set**: Makeup and cosmetics brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Hourglass Share of Search**: 5.2%
- **Rare Beauty Share of Search**: 6.6%

## Which is more popular in search, Hourglass or Rare Beauty?

- In September 2026, Rare Beauty had more branded searches than Hourglass among makeup and cosmetics brands worldwide. Rare Beauty was estimated to have 550K branded searches compared to Hourglass’ 435K, and held a 6.6% Share of Search versus Hourglass’ 5.2%.
- Rare Beauty was ahead of Hourglass in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hourglass’ estimated Share of Search among makeup and cosmetics brands worldwide moved from 3.2% to 5.2%, and its estimated monthly branded searches moved from 330K to 435K.
- Across the 12 months ending September 2026, Rare Beauty’s estimated Share of Search among makeup and cosmetics brands worldwide moved from 8% to 6.6%, and its estimated monthly branded searches moved from 823K to 550K.

## How did search popularity change for makeup and cosmetics brands worldwide in September 2026?

- In September 2026, Hourglass overtook NARS to rank 8th among makeup and cosmetics brands worldwide, with 5.2% estimated Share of Search.
- Estimated monthly branded searches for Rare Beauty worldwide fell 33.2% over 12 measured months, from 823K to 550K in September 2026.

## Month by month

| Month | Hourglass estimated searches | Hourglass Share of Search | Hourglass rank | Rare Beauty estimated searches | Rare Beauty Share of Search | Rare Beauty rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 330K | 3.2% | 11 | 823K | 8% | 5 |
| Nov 2025 | 460K | 2.6% | 8 | 1.2M | 6.9% | 4 |
| Dec 2025 | 377K | 3.1% | 8 | 1M | 8.2% | 5 |
| Jan 2026 | 363K | 3.5% | 11 | 823K | 8% | 5 |
| Feb 2026 | 275K | 3.2% | 9 | 673K | 7.9% | 5 |
| Mar 2026 | 281K | 3.1% | 13 | 673K | 7.4% | 5 |
| Apr 2026 | 264K | 3.3% | 9 | 673K | 8.3% | 5 |
| May 2026 | 233K | 2.7% | 14 | 550K | 6.4% | 6 |
| Jun 2026 | 215K | 2.9% | 13 | 450K | 6% | 5 |
| Jul 2026 | 229K | 2.8% | 13 | 673K | 8.3% | 5 |
| Aug 2026 | 254K | 3.1% | 9 | 550K | 6.7% | 5 |
| Sep 2026 | 435K | 5.2% | 8 | 550K | 6.6% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using Hourglass’ and Rare Beauty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Hourglass**: Measured on the search terms “hourglass brush”, “hourglass concealer”, “hourglass cosmetic” and “hourglass palette”, summed into one figure.
- **Rare Beauty**: Measured on the search term “rare beauty”.

- [Hourglass profile](/demand/global-en/brands/hourglass)
- [Rare Beauty profile](/demand/global-en/brands/rare-beauty)
- [All makeup and cosmetics brands worldwide](/demand/global-en/categories/makeup-brands): The set both shares are measured inside, 27 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Hourglass or Rare Beauty?

In September 2026, Rare Beauty had more branded searches than Hourglass among makeup and cosmetics brands worldwide. Rare Beauty was estimated to have 550K branded searches compared to Hourglass’ 435K, and held a 6.6% Share of Search versus Hourglass’ 5.2%.

## Cite this page

Brandwave. "Hourglass vs Rare Beauty: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/hourglass-vs-rare-beauty

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hourglass-vs-rare-beauty. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.