---
title: "Hourglass vs L'Oréal Paris: Which is searched more?"
description: "Which is more popular in search, Hourglass or L'Oréal Paris? Compare estimated monthly branded-search demand and Share of Search inside the Makeup and cosmetics brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/hourglass-vs-loreal-paris"
publisher: "Brandwave"
---

# Hourglass vs L'Oréal Paris: Which is searched more?

Which is more popular in search, Hourglass or L'Oréal Paris? Compare estimated monthly branded-search demand and Share of Search inside the Makeup and cosmetics brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Hourglass and L'Oréal Paris
- **Competitive set**: Makeup and cosmetics brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Hourglass Share of Search**: 5.8%
- **L'Oréal Paris Share of Search**: 4%

## Which is more popular in search, Hourglass or L'Oréal Paris?

- In September 2026, Hourglass had more branded searches than L'Oréal Paris among makeup and cosmetics brands worldwide. Hourglass was estimated to have 435K branded searches compared to L'Oréal Paris’ 301K, and held a 5.8% Share of Search versus L'Oréal Paris’ 4%.
- The lead changed hands 6 times in the 12 months ending September 2026: L'Oréal Paris took it in January 2026, Hourglass took it in February 2026, L'Oréal Paris took it in March 2026, Hourglass took it in April 2026, L'Oréal Paris took it in May 2026, Hourglass took it in August 2026.
- Across the 12 months ending September 2026, Hourglass’ estimated Share of Search among makeup and cosmetics brands worldwide moved from 3.4% to 5.8%, and its estimated monthly branded searches moved from 330K to 435K.
- Across the 12 months ending September 2026, L'Oréal Paris’ estimated Share of Search among makeup and cosmetics brands worldwide moved from 3.1% to 4%, and its estimated monthly branded searches held steady at 301K.

## How did search popularity change for makeup and cosmetics brands worldwide in September 2026?

- In September 2026, L'Oréal Paris overtook Bobbi Brown to rank 8th among makeup and cosmetics brands worldwide, with 4% estimated Share of Search.
- In September 2026, Hourglass gained estimated Share of Search among makeup and cosmetics brands worldwide, from 3.4% to 5.8%.

## Month by month

| Month | Hourglass estimated searches | Hourglass Share of Search | Hourglass rank | L'Oréal Paris estimated searches | L'Oréal Paris Share of Search | L'Oréal Paris rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 330K | 3.4% | 10 | 301K | 3.1% | 11 |
| Nov 2025 | 460K | 2.8% | 7 | 301K | 1.8% | 14 |
| Dec 2025 | 377K | 3.3% | 7 | 301K | 2.6% | 12 |
| Jan 2026 | 363K | 3.8% | 10 | 368K | 3.8% | 9 |
| Feb 2026 | 275K | 3.5% | 8 | 246K | 3.1% | 10 |
| Mar 2026 | 281K | 3.3% | 11 | 301K | 3.6% | 8 |
| Apr 2026 | 264K | 3.5% | 7 | 246K | 3.3% | 9 |
| May 2026 | 233K | 2.9% | 12 | 246K | 3.1% | 10 |
| Jun 2026 | 215K | 3.2% | 11 | 246K | 3.6% | 9 |
| Jul 2026 | 229K | 3.1% | 11 | 246K | 3.3% | 9 |
| Aug 2026 | 254K | 3.4% | 7 | 246K | 3.3% | 9 |
| Sep 2026 | 435K | 5.8% | 7 | 301K | 4% | 8 |

## How each brand is measured

Brandwave collects information about searches that people make online using Hourglass’ and L'Oréal Paris’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Hourglass**: Measured on the search terms “hourglass brush”, “hourglass concealer”, “hourglass cosmetic” and “hourglass palette”, summed into one figure.
- **L'Oréal Paris**: Measured on the search term “loralparis”.

- [Hourglass profile](/demand/global-en/brands/hourglass)
- [L'Oréal Paris profile](/demand/global-en/brands/loreal-paris)
- [All makeup and cosmetics brands worldwide](/demand/global-en/categories/makeup-brands): The set both shares are measured inside, 27 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Hourglass or L'Oréal Paris?

In September 2026, Hourglass had more branded searches than L'Oréal Paris among makeup and cosmetics brands worldwide. Hourglass was estimated to have 435K branded searches compared to L'Oréal Paris’ 301K, and held a 5.8% Share of Search versus L'Oréal Paris’ 4%.

## Cite this page

Brandwave. "Hourglass vs L'Oréal Paris: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/hourglass-vs-loreal-paris

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hourglass-vs-loreal-paris. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.