--- title: "Hougen vs Makita: Which is searched more?" description: "Is Hougen or Makita more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Mag drill brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/hougen-vs-makita" publisher: "Brandwave" --- # Hougen vs Makita: Which is searched more? Is Hougen or Makita more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Mag drill brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hougen and Makita - **Competitive set**: Mag drill brands - **Market**: Global - **Month measured**: Sep 2026 - **Hougen Share of Search**: 0.09% - **Makita Share of Search**: 58.2% ## Is Hougen or Makita more popular in search? - In September 2026, Makita had more branded searches than Hougen among mag drill brands worldwide. Makita had about 1 million branded searches, while Hougen had 1,600. Makita made up 58.2% of all mag drill brand searches we track, and Hougen accounted for 0.09%. - Makita was ahead of Hougen in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Hougen’s share of searches among mag drill brands worldwide held steady at 0.09%, and its estimated monthly branded searches moved from 1.9K to 1.6K. - Across the 12 months ending September 2026, Makita’s share of searches among mag drill brands worldwide moved from 66.3% to 58.2%, and its estimated monthly branded searches moved from 1.4M to 1M. ## Top mag drill brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Hougen was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Makita did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Hougen | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | FEIN | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Evolution | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Euroboor | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | DeWalt | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Metabo | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Makita | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hilti | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about mag drill brands - Asked ChatGPT "Which mag drill brand should I buy?": 1. Hougen, 2. FEIN, 3. Evolution - Asked ChatGPT "What are the best mag drill brands?": 1. Hougen, 2. FEIN, 3. Evolution, 4. Euroboor, 5. DeWalt, 6. Metabo - Asked ChatGPT "What's the best mag drill brand for metal drilling?": 1. FEIN, 2. Hougen, 3. Euroboor - Searched Google, AI Overview "portable drill press": named none of the brands we track - Searched Google, AI Overview "best mag drill": 1. Hougen, 2. FEIN, 3. DeWalt Not named in any answer: Makita and Hilti. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for mag drill brands worldwide in September 2026? - Estimated monthly branded searches for Makita worldwide fell 28.5% over 12 measured months, from 1.4M to 1M in September 2026. - Estimated monthly branded searches for Hougen worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026. ## Month by month | Month | Hougen estimated searches | Hougen Share of Search | Hougen rank | Makita estimated searches | Makita Share of Search | Makita rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.9K | 0.09% | 7 | 1.4M | 66.3% | 1 | | Nov 2025 | 1.6K | 0.07% | 7 | 1.4M | 62.3% | 1 | | Dec 2025 | 1.6K | 0.08% | 7 | 1.2M | 57.8% | 1 | | Jan 2026 | 1.6K | 0.09% | 7 | 983K | 58% | 1 | | Feb 2026 | 1.6K | 0.1% | 7 | 963K | 57.5% | 1 | | Mar 2026 | 1.6K | 0.08% | 7 | 1.2M | 61.3% | 1 | | Apr 2026 | 1.6K | 0.09% | 7 | 983K | 57.6% | 1 | | May 2026 | 1.6K | 0.09% | 7 | 994K | 57.8% | 1 | | Jun 2026 | 1.6K | 0.09% | 7 | 994K | 58.1% | 1 | | Jul 2026 | 1.3K | 0.09% | 7 | 813K | 57.8% | 1 | | Aug 2026 | 1.6K | 0.09% | 7 | 994K | 58% | 1 | | Sep 2026 | 1.6K | 0.09% | 7 | 1M | 58.2% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Hougen’s and Makita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hougen**: Measured on the search term “hougen”. - **Makita**: Measured on the search terms “makita”, “makita battery”, “makita drill” and “makita tool”, summed into one figure. - [Hougen profile](/demand/global-en/brands/hougen) - [Makita profile](/demand/global-en/brands/makita) - [All mag drill brands worldwide](/demand/global-en/categories/mag-drill-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hougen or Makita more popular in search? In September 2026, Makita had more branded searches than Hougen among mag drill brands worldwide. Makita had about 1 million branded searches, while Hougen had 1,600. Makita made up 58.2% of all mag drill brand searches we track, and Hougen accounted for 0.09%. ## Cite this page Brandwave. "Hougen vs Makita: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/hougen-vs-makita This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hougen-vs-makita. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.