--- title: "Hotjar vs UserTesting: Which is searched more?" description: "Is Hotjar or UserTesting more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the UX research tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/hotjar-vs-usertesting" publisher: "Brandwave" --- # Hotjar vs UserTesting: Which is searched more? Is Hotjar or UserTesting more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the UX research tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hotjar and UserTesting - **Competitive set**: UX research tools - **Market**: Global - **Month measured**: Sep 2026 - **Hotjar Share of Search**: 20.5% - **UserTesting Share of Search**: 0.02% ## Is Hotjar or UserTesting more popular in search? - In September 2026, Hotjar had more branded searches than UserTesting among UX research tools worldwide. Hotjar had about 110,000 branded searches, while UserTesting had 100. Hotjar made up 20.5% of all UX research tool searches we track, and UserTesting accounted for 0.02%. - Hotjar was ahead of UserTesting in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Hotjar’s share of searches among UX research tools worldwide moved from 22.5% to 20.5%, and its estimated monthly branded searches moved from 135K to 110K. - Across the 12 months ending September 2026, UserTesting’s share of searches among UX research tools worldwide moved from 0.03% to 0.02%, and its estimated monthly branded searches moved from 170 to 100. ## Top UX research tools in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, UserTesting appeared in all five answers. Hotjar was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. UserTesting was listed before Hotjar in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Maze | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | UserTesting | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Dovetail | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Lyssna | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | User Interviews | 5th | 3 of 3 | 2 of 2 | 5 of 5 | | UXtweak | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Hotjar | 7th | 2 of 3 | 2 of 2 | 4 of 5 | | Qualtrics | 8th | 1 of 3 | 2 of 2 | 3 of 5 | | Optimal Workshop | 9th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about UX research tools - Asked ChatGPT "Which UX research tool should I use?": 1. Maze, 2. Dovetail, 3. Lyssna, 4. UserTesting, 5. Optimal Workshop, 6. User Interviews - Asked ChatGPT "What are the best UX research tools?": 1. Maze, 2. Dovetail, 3. UserTesting, 4. Lyssna, 5. Optimal Workshop, 6. Hotjar, 7. User Interviews - Asked ChatGPT "What's the best UX research tool for user feedback?": 1. Maze, 2. Dovetail, 3. UserTesting, 4. Hotjar, 5. Qualtrics, 6. User Interviews - Searched Google, AI Overview "ux research tools": 1. Maze, 2. UserTesting, 3. UXtweak, 4. User Interviews, 5. Dovetail, 6. Qualtrics, 7. Hotjar - Searched Google, AI Overview "user research tool": 1. UserTesting, 2. Maze, 3. UXtweak, 4. Lyssna, 5. User Interviews, 6. Qualtrics, 7. Hotjar, 8. Dovetail Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for UX research tools worldwide in September 2026? - In September 2026, Hotjar gained share of searches among UX research tools worldwide, from 12.4% to 20.5%. - Estimated monthly branded searches for UserTesting worldwide fell 41.2% over 12 measured months, from 170 to 100 in September 2026. ## Month by month | Month | Hotjar estimated searches | Hotjar Share of Search | Hotjar rank | UserTesting estimated searches | UserTesting Share of Search | UserTesting rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 135K | 22.5% | 2 | 170 | 0.03% | 9 | | Nov 2025 | 110K | 21.1% | 2 | 240 | 0.05% | 9 | | Dec 2025 | 90.5K | 21.1% | 2 | 220 | 0.05% | 9 | | Jan 2026 | 110K | 23.5% | 2 | 190 | 0.04% | 9 | | Feb 2026 | 74K | 15.8% | 2 | 370 | 0.08% | 9 | | Mar 2026 | 60.5K | 10.8% | 3 | 930 | 0.17% | 8 | | Apr 2026 | 60.5K | 10.3% | 3 | 900 | 0.15% | 8 | | May 2026 | 49.5K | 9.8% | 3 | 1.6K | 0.32% | 8 | | Jun 2026 | 74K | 15.6% | 3 | 1.9K | 0.4% | 7 | | Jul 2026 | 49.5K | 13.1% | 3 | 890 | 0.24% | 8 | | Aug 2026 | 49.5K | 12.4% | 3 | 330 | 0.08% | 9 | | Sep 2026 | 110K | 20.5% | 3 | 100 | 0.02% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Hotjar’s and UserTesting’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hotjar**: Measured on the search term “hotjar”. - **UserTesting**: Measured on the search terms “usertesting usability testing” and “usertesting user research”, summed into one figure. - [Hotjar profile](/demand/global-en/brands/hotjar) - [UserTesting profile](/demand/global-en/brands/usertesting) - [All UX research tools worldwide](/demand/global-en/categories/ux-research-tools): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hotjar or UserTesting more popular in search? In September 2026, Hotjar had more branded searches than UserTesting among UX research tools worldwide. Hotjar had about 110,000 branded searches, while UserTesting had 100. Hotjar made up 20.5% of all UX research tool searches we track, and UserTesting accounted for 0.02%. ## Cite this page Brandwave. "Hotjar vs UserTesting: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/hotjar-vs-usertesting This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hotjar-vs-usertesting. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.