---
title: "Hotjar vs Userback: Which is more popular by branded search?"
description: "Which is more popular in search, Hotjar or Userback? Compare estimated monthly branded-search demand and Share of Search inside the Website feedback platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/hotjar-vs-userback"
publisher: "Brandwave"
---

# Hotjar vs Userback: Which is more popular by branded search?

Which is more popular in search, Hotjar or Userback? Compare estimated monthly branded-search demand and Share of Search inside the Website feedback platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Hotjar and Userback
- **Competitive set**: Website feedback platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Hotjar Share of Search**: 85.8%
- **Userback Share of Search**: 3.1%

## Which is more popular in search, Hotjar or Userback?

- In August 2026, Hotjar had more branded searches than Userback among website feedback platforms worldwide. Hotjar was estimated to have 52.4K branded searches compared to Userback’s 1.9K, and held an 85.8% Share of Search versus Userback’s 3.1%.
- Hotjar was ahead of Userback in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hotjar’s estimated Share of Search among website feedback platforms worldwide moved from 93% to 85.8%, and its estimated monthly branded searches moved from 138K to 52.4K.
- Across the 11 months ending August 2026, Userback’s estimated Share of Search among website feedback platforms worldwide moved from 1.6% to 3.1%, and its estimated monthly branded searches moved from 2.4K to 1.9K.

## How did search popularity change for website feedback platforms worldwide in August 2026?

- In August 2026, Hotjar gained estimated Share of Search among website feedback platforms worldwide, from 84.1% to 85.8%.
- Estimated monthly branded searches for Userback worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in August 2026.

## Month by month

| Month | Hotjar estimated searches | Hotjar Share of Search | Hotjar rank | Userback estimated searches | Userback Share of Search | Userback rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 138K | 93% | 1 | 2.4K | 1.6% | 3 |
| Nov 2025 | 113K | 92.5% | 1 | 2.4K | 2% | 3 |
| Dec 2025 | 93.4K | 91.8% | 1 | 1.9K | 1.9% | 3 |
| Jan 2026 | 114K | 91.6% | 1 | 2.4K | 1.9% | 3 |
| Feb 2026 | 64.9K | 86.1% | 1 | 2.4K | 3.2% | 3 |
| Mar 2026 | 64.9K | 86.2% | 1 | 2.4K | 3.2% | 3 |
| Apr 2026 | 65.9K | 87% | 1 | 1.9K | 2.5% | 3 |
| May 2026 | 56.1K | 85.4% | 1 | 1.9K | 2.9% | 3 |
| Jun 2026 | 79.4K | 88.9% | 1 | 1.9K | 2.1% | 3 |
| Jul 2026 | 52.4K | 84.1% | 1 | 1.9K | 3.1% | 3 |
| Aug 2026 | 52.4K | 85.8% | 1 | 1.9K | 3.1% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Hotjar’s and Userback’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Hotjar**: Measured on the search terms “hotjar” and “hotjar heatmap”, summed into one figure.
- **Userback**: Measured on the search term “userback”.

- [Hotjar profile](/demand/global-en/brands/hotjar)
- [Userback profile](/demand/global-en/brands/userback)
- [All website feedback platforms worldwide](/demand/global-en/categories/website-feedback-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Hotjar or Userback?

In August 2026, Hotjar had more branded searches than Userback among website feedback platforms worldwide. Hotjar was estimated to have 52.4K branded searches compared to Userback’s 1.9K, and held an 85.8% Share of Search versus Userback’s 3.1%.

## Cite this page

Brandwave. "Hotjar vs Userback: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/hotjar-vs-userback

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hotjar-vs-userback. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.