--- title: "Hotjar vs Umami: Which is searched more?" description: "Is Hotjar or Umami more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Web analytics tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/hotjar-vs-umami" publisher: "Brandwave" --- # Hotjar vs Umami: Which is searched more? Is Hotjar or Umami more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Web analytics tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hotjar and Umami - **Competitive set**: Web analytics tools - **Market**: Global - **Month measured**: Sep 2026 - **Hotjar Share of Search**: 2.8% - **Umami Share of Search**: 0.27% ## Is Hotjar or Umami more popular in search? - In September 2026, Hotjar had more branded searches than Umami among web analytics tools worldwide. Hotjar had about 110,000 branded searches, while Umami had 10,400. Hotjar made up 2.8% of all web analytics tool searches we track, and Umami accounted for 0.27%. - Hotjar was ahead of Umami in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Hotjar’s share of searches among web analytics tools worldwide moved from 4.8% to 2.8%, and its estimated monthly branded searches moved from 135K to 110K. - Across the 12 months ending September 2026, Umami’s share of searches among web analytics tools worldwide moved from 0.2% to 0.27%, and its estimated monthly branded searches moved from 5.7K to 10.4K. ## Top web analytics tools in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Hotjar nor Umami showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Google Analytics | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Microsoft Clarity | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Plausible | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Matomo | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | PostHog | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Fathom Analytics | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Adobe Analytics | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Mixpanel | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Similarweb | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hotjar | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Umami | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mode Analytics | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Amplitude | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about web analytics tools - Asked ChatGPT "Which web analytics tool should I use?": 1. Google Analytics, 2. Plausible, 3. Microsoft Clarity, 4. Adobe Analytics - Asked ChatGPT "What are the best web analytics tools?": 1. Google Analytics, 2. Microsoft Clarity, 3. Plausible, 4. Matomo, 5. PostHog, 6. Mixpanel, 7. Adobe Analytics - Asked ChatGPT "What's the best web analytics tool for a small website?": 1. Plausible, 2. Google Analytics, 3. Microsoft Clarity, 4. Fathom Analytics, 5. Matomo - Searched Google, AI Overview "web analytics tools": 1. Google Analytics, 2. Microsoft Clarity, 3. Matomo, 4. PostHog, 5. Plausible - Searched Google, AI Overview "website analytics tool": 1. Google Analytics, 2. Microsoft Clarity, 3. Matomo, 4. PostHog, 5. Plausible Not named in any answer: Similarweb, Hotjar, Umami, Mode Analytics and Amplitude. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for web analytics tools worldwide in September 2026? - In September 2026, Hotjar gained share of searches among web analytics tools worldwide, from 1.6% to 2.8%. - Estimated monthly branded searches for Umami worldwide rose 83.4% over 12 measured months, from 5.7K to 10.4K in September 2026. ## Month by month | Month | Hotjar estimated searches | Hotjar Share of Search | Hotjar rank | Umami estimated searches | Umami Share of Search | Umami rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 135K | 4.8% | 3 | 5.7K | 0.2% | 12 | | Nov 2025 | 110K | 3.8% | 5 | 5.7K | 0.2% | 11 | | Dec 2025 | 90.5K | 3.3% | 6 | 6.9K | 0.26% | 9 | | Jan 2026 | 110K | 3.9% | 5 | 6.9K | 0.24% | 10 | | Feb 2026 | 74K | 2.8% | 5 | 7K | 0.26% | 11 | | Mar 2026 | 60.5K | 1.8% | 5 | 8.4K | 0.25% | 10 | | Apr 2026 | 60.5K | 1.9% | 5 | 8.4K | 0.26% | 10 | | May 2026 | 49.5K | 1.4% | 5 | 8.4K | 0.23% | 10 | | Jun 2026 | 74K | 2.3% | 5 | 8.5K | 0.26% | 10 | | Jul 2026 | 49.5K | 1.5% | 6 | 10.3K | 0.32% | 9 | | Aug 2026 | 49.5K | 1.6% | 5 | 8.6K | 0.27% | 9 | | Sep 2026 | 110K | 2.8% | 5 | 10.4K | 0.27% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Hotjar’s and Umami’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hotjar**: Measured on the search term “hotjar”. - **Umami**: Measured on the search terms “umami analytics” and “umami website”, summed into one figure. - [Hotjar profile](/demand/global-en/brands/hotjar) - [Umami profile](/demand/global-en/brands/umami) - [All web analytics tools worldwide](/demand/global-en/categories/web-analytics-tools): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hotjar or Umami more popular in search? In September 2026, Hotjar had more branded searches than Umami among web analytics tools worldwide. Hotjar had about 110,000 branded searches, while Umami had 10,400. Hotjar made up 2.8% of all web analytics tool searches we track, and Umami accounted for 0.27%. ## Cite this page Brandwave. "Hotjar vs Umami: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/hotjar-vs-umami This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hotjar-vs-umami. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.