---
title: "Hotjar vs Smartlook: Which is searched more?"
description: "Which is more popular in search, Hotjar or Smartlook? Compare estimated monthly branded-search demand and Share of Search inside the Heatmap tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/hotjar-vs-smartlook"
publisher: "Brandwave"
---

# Hotjar vs Smartlook: Which is searched more?

Which is more popular in search, Hotjar or Smartlook? Compare estimated monthly branded-search demand and Share of Search inside the Heatmap tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Hotjar and Smartlook
- **Competitive set**: Heatmap tools
- **Market**: Global
- **Month measured**: Aug 2026
- **Hotjar Share of Search**: 20.1%
- **Smartlook Share of Search**: 5.7%

## Which is more popular in search, Hotjar or Smartlook?

- In August 2026, Hotjar had more branded searches than Smartlook among heatmap tools worldwide. Hotjar was estimated to have 52.4K branded searches compared to Smartlook’s 14.8K, and held a 20.1% Share of Search versus Smartlook’s 5.7%.
- Hotjar was ahead of Smartlook in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hotjar’s estimated Share of Search among heatmap tools worldwide moved from 44.4% to 20.1%, and its estimated monthly branded searches moved from 138K to 52.4K.
- Across the 11 months ending August 2026, Smartlook’s estimated Share of Search among heatmap tools worldwide moved from 5.8% to 5.7%, and its estimated monthly branded searches moved from 18.1K to 14.8K.

## How did search popularity change for heatmap tools worldwide in August 2026?

- Estimated monthly branded searches for Hotjar worldwide fell 62% over 11 measured months, from 138K to 52.4K in August 2026.
- Estimated monthly branded searches for Smartlook worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.

## Month by month

| Month | Hotjar estimated searches | Hotjar Share of Search | Hotjar rank | Smartlook estimated searches | Smartlook Share of Search | Smartlook rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 138K | 44.4% | 1 | 18.1K | 5.8% | 4 |
| Nov 2025 | 113K | 40.1% | 1 | 18.1K | 6.4% | 4 |
| Dec 2025 | 93.4K | 36.7% | 2 | 18.1K | 7.1% | 3 |
| Jan 2026 | 114K | 36.8% | 2 | 18.1K | 5.9% | 4 |
| Feb 2026 | 64.9K | 24.9% | 2 | 18.1K | 7% | 4 |
| Mar 2026 | 64.9K | 24.8% | 2 | 18.1K | 6.9% | 4 |
| Apr 2026 | 65.9K | 25.3% | 2 | 18.1K | 7% | 4 |
| May 2026 | 56.1K | 20.7% | 2 | 14.8K | 5.5% | 4 |
| Jun 2026 | 79.4K | 27.1% | 2 | 14.8K | 5.1% | 4 |
| Jul 2026 | 52.4K | 19.8% | 2 | 14.8K | 5.6% | 4 |
| Aug 2026 | 52.4K | 20.1% | 2 | 14.8K | 5.7% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Hotjar’s and Smartlook’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Hotjar**: Measured on the search terms “hotjar” and “hotjar heatmap”, summed into one figure.
- **Smartlook**: Measured on the search term “smartlook”.

- [Hotjar profile](/demand/global-en/brands/hotjar)
- [Smartlook profile](/demand/global-en/brands/smartlook)
- [All heatmap tools worldwide](/demand/global-en/categories/heatmap-tools): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Hotjar or Smartlook?

In August 2026, Hotjar had more branded searches than Smartlook among heatmap tools worldwide. Hotjar was estimated to have 52.4K branded searches compared to Smartlook’s 14.8K, and held a 20.1% Share of Search versus Smartlook’s 5.7%.

## Cite this page

Brandwave. "Hotjar vs Smartlook: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/hotjar-vs-smartlook

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hotjar-vs-smartlook. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.